title: The art and science of marketing medications.
authors.affiliation: Dept of General Practice, University of Otago, Christchurch, PO Box 4345, Christchurch. les.toop@otago.ac.nz.
authors.forename: Les
authors.initials: L
authors.lastname: Toop
authors.forename: Dee
authors.initials: D
authors.lastname: Mangin
mesh_terms: D000329:Advertising; D015982:Bias; D008192:Deception; D004345:Drug Industry; D006801:Humans; D016032:Randomized Controlled Trials as Topic