title: Retailer opinions about and compliance with family smoking prevention and tobacco control act point of sale provisions: a survey of tobacco retailers.
abstract: BACKGROUND
  The objectives of this study were to document retailer opinions about tobacco control policy at the point of sale (POS) and link these opinions with store level compliance with sales and marketing provisions of the Tobacco Control Act.
  
  
  METHODS
  This study conducted interviews of 252 tobacco retailers in three counties in North Carolina and linked their opinions with in-person observational audit data of their stores' compliance with POS policies. We conducted analyses examining retailer factors associated with noncompliance using Generalized Estimating Equations (GEE) controlling for individual, store, neighborhood, and county factors.
  
  
  RESULTS
  Over 90 % of retailers support minors' access provisions and a large minority (over 40 %) support graphic warnings and promotion bans. Low levels of support were found for a potential ban on menthol cigarettes (17 %). Store noncompliance with tobacco control policies was associated with both more reported retailer barriers to compliance and less support for POS policies. Awareness of and source of information about tobacco control regulations were not associated with compliance when accounting for neighborhood and county characteristics.
  
  
  CONCLUSIONS
  Retailers expressed some support for a wide range of POS policies. Advocates and government agencies tasked with enforcement can work with retailers as stakeholders to enhance support, mitigate barriers, and promote compliance with tobacco control efforts at the point of sale.
authors.affiliation: Department of Health Behavior, Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. srose@legacyforhealth.org.|Lineberger Comprehensive Cancer Center, School of Medicine, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. srose@legacyforhealth.org.|Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative, Washington, DC, USA. srose@legacyforhealth.org.
authors.forename: Shyanika W
authors.initials: SW
authors.lastname: Rose
authors.affiliation: Health Media Collaboratory, Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL, USA. slemery@uic.edu.
authors.forename: Sherry L
authors.initials: SL
authors.lastname: Emery
authors.affiliation: Department of Health Behavior, Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. sennett@email.unc.edu.|Lineberger Comprehensive Cancer Center, School of Medicine, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. sennett@email.unc.edu.
authors.forename: Susan
authors.initials: S
authors.lastname: Ennett
authors.affiliation: Department of Health Behavior, Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. mcnaught@email.unc.edu.
authors.forename: Heathe Luz McNaughton
authors.initials: HL
authors.lastname: Reyes
authors.affiliation: Department of Public Policy, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. jcscott@email.unc.edu.
authors.forename: John C
authors.initials: JC
authors.lastname: Scott
authors.affiliation: Department of Health Behavior, Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. kurt_ribisl@unc.edu.|Lineberger Comprehensive Cancer Center, School of Medicine, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. kurt_ribisl@unc.edu.
authors.forename: Kurt M
authors.initials: KM
authors.lastname: Ribisl
mesh_terms: D001290:Attitude; D003132:Commerce / Q000331:legislation & jurisprudence*; D005260:Female; D006801:Humans; D008297:Male; D040541:Marketing / Q000331:legislation & jurisprudence; D009657:North Carolina; D012111:Residence Characteristics; D012907:Smoking / Q000191:economics; D000074606:Smoking Prevention; D011795:Surveys and Questionnaires; D062789:Tobacco Products / Q000191:economics