title: Rebranding public health as "soft healing" is not necessary.
authors.affiliation: Public Health Laboratory London, Royal London Hospital, London E1 2ES, UK geeyen.shin@phe.gov.uk.
authors.forename: Gee Yen
authors.initials: GY
authors.lastname: Shin
authors.affiliation: Public Health Laboratory London, Royal London Hospital, London E1 2ES, UK.
authors.forename: Rohini J
authors.initials: RJ
authors.lastname: Manuel
mesh_terms: D006801:Humans; D011314:Preventive Health Services / Q000458:organization & administration*