title: Ann McNeill and colleagues reply to Martin McKee and Simon Capewell.
authors.affiliation: Institute of Psychiatry, Psychology and Neuroscience, National Addiction Centre, King's College London, London SE5 8BB, UK, and UK Centre for Tobacco and Alcohol Studies ann.mcneill@kcl.ac.uk.
authors.forename: Ann
authors.initials: A
authors.lastname: McNeill
authors.affiliation: Institute of Psychiatry, Psychology and Neuroscience, National Addiction Centre, King's College London, London SE5 8BB, UK, and UK Centre for Tobacco and Alcohol Studies.
authors.forename: L S
authors.initials: LS
authors.lastname: Brose
authors.affiliation: Institute of Psychiatry, Psychology and Neuroscience, National Addiction Centre, King's College London, London SE5 8BB, UK, and UK Centre for Tobacco and Alcohol Studies.
authors.forename: R
authors.initials: R
authors.lastname: Calder
authors.affiliation: Institute of Psychiatry, Psychology and Neuroscience, National Addiction Centre, King's College London, London SE5 8BB, UK, and UK Centre for Tobacco and Alcohol Studies.
authors.forename: S C
authors.initials: SC
authors.lastname: Hitchman
authors.affiliation: Wolfson Institute of Preventive Medicine Barts and The London School of Medicine and Dentistry Queen Mary, University of London, London, UK, and UK Centre for Tobacco and Alcohol Studies.
authors.forename: P
authors.initials: P
authors.lastname: Hajek
authors.affiliation: Wolfson Institute of Preventive Medicine Barts and The London School of Medicine and Dentistry Queen Mary, University of London, London, UK, and UK Centre for Tobacco and Alcohol Studies.
authors.forename: H
authors.initials: H
authors.lastname: McRobbie
mesh_terms: D066300:Electronic Nicotine Delivery Systems; D006801:Humans; D016540:Smoking Cessation