title: Effects of Smoking Cessation Media and Community Campaigns in Taiwan.
abstract: OBJECTIVE
  To examine the effects of a smoking cessation campaign.
  
  
  METHODS
  Data from the 2010-2011 Taiwan Adult Tobacco Surveys were analyzed.
  
  
  METHODS
  The study was set among a nationally representative sample of adults in Taiwan.
  
  
  METHODS
  The surveys included 16,282 and 16,886 adults in 2010 and 2011, respectively, while our analyses focused on current smokers, 2518 and 2507 adults in 2010 and 2011, respectively.
  
  
  METHODS
  In 2010 the Taiwanese government launched a national smoking cessation campaign through mass media in conjunction with community-based smoking cessation programs throughout the nation.
  
  
  METHODS
  Outcome variables include awareness of cessation services, quit attempts, intention to quit, and use of quitting method.
  
  
  METHODS
  Multivariate logistic regressions were used to analyze data.
  
  
  RESULTS
  The implementation of the national smoking cessation campaign was associated with an increase in awareness of cessation services (odds ratio [OR] = 1.36; 95% confidence interval [CI] = 1.20-1.53), in quit attempts (OR = 1.12; 95% CI = 1.01-1.25), in use of unassisted quitting methods (OR = 1.39; 95% CI = 1.13-1.72), and in intention to quit smoking (OR = 1.15; 95% CI = 1.02-1.30).
  
  
  CONCLUSIONS
  The implementation of the national smoking cessation campaign through media and community programs was effective in increasing smokers' awareness of cessation services, quit attempts, and intention to quit.
authors.affiliation: 1 National Taiwan Normal University, Taipei, Taiwan.
authors.forename: Fong-Ching
authors.initials: FC
authors.lastname: Chang
authors.affiliation: 2 University of California, San Francisco, California.
authors.forename: Hai-Yen
authors.initials: HY
authors.lastname: Sung
authors.affiliation: 3 University of California, San Diego, California.
authors.forename: Shu-Hong
authors.initials: SH
authors.lastname: Zhu
authors.affiliation: 4 Health Promotion Administration, Taipei, Taiwan.
authors.forename: Tzung-Yee
authors.initials: TY
authors.lastname: Feng
authors.affiliation: 4 Health Promotion Administration, Taipei, Taiwan.
authors.forename: Shu-Ti
authors.initials: ST
authors.lastname: Chiou
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006306:Health Surveys; D006801:Humans; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D012907:Smoking / Q000453:epidemiology; D000074606:Smoking Prevention / Q000379:methods*; D013624:Taiwan / Q000453:epidemiology; D055815:Young Adult
keywords: Community Campaign; Health focus: smoking control; Manuscript format: research; Media; Outcome measure: behavioral; Prevention Research; Research purpose: program evaluation; Setting: national; Smoking Cessation; Strategy: policy; Study design: survey research; Target population age: adults, seniors; Target population circumstances: all education levels, all income levels, all Taiwan locations, all races/ethnicities