title: The awareness of experience innovation and an application in private hospitals.
abstract: OBJECTIVE
  To evaluate the perspective of private hospitals regarding experience innovation.
  
  
  METHODS
  The qualification-type study was conducted in Istanbul, Turkey, in February 2015, and comprised 17 hospitals where patients and employees were interviewed using a semi-structured consultation guide. The employees were examined regarding the meaning of innovation, awareness of experience innovation and its measurement. The patients were asked about the reason for choosing a hospital, the actual reason for arrival at the hospital and the impressions while leaving the hospital. Based on the obtained answers, experience innovation was examined.
  
  
  RESULTS
  Of the 87 subjects interviewed, 51(59%) were patients and 36(41%) were hospital employees. Overall, there were 61(70%) women and 26(30%) men in the age range of 21-75 years. It was observed that the tendencies of hospitals for innovation activities were high, but they confused it with novelty.
  
  
  CONCLUSIONS
  Investments made without taking experience innovation into account do not convert into targeted results.
authors.affiliation: Marmara University, Istanbul, Turkey.
authors.forename: Nimet Emel
authors.initials: NE
authors.lastname: Luleci
authors.affiliation: Marmara University, Istanbul, Turkey.
authors.forename: Hatice Nilay
authors.initials: HN
authors.lastname: Gemlik
authors.affiliation: Acibadem University, Istanbul, Turkey.
authors.forename: Gulfer
authors.initials: G
authors.lastname: Bektas
authors.affiliation: Health Care Manager, Istanbul, Turkey.
authors.forename: Yagmur
authors.initials: Y
authors.lastname: Manioglu
mesh_terms: D000328:Adult; D000368:Aged; D001291:Attitude of Health Personnel; D001364:Awareness; D005260:Female; D016304:Hospitals, Private; D006801:Humans; D008297:Male; D008875:Middle Aged; D009936:Organizational Innovation; D057240:Patient Preference; D014421:Turkey; D055815:Young Adult
keywords: Innovation of experience, Private hospital, Creativity, Novelty.