title: Relationship between Objective and Subjective Atmospheric Visibility and Its Influence on Willingness to Accept or Pay in China.
abstract: This study is to distinguish the objective and subjective measures of atmospheric visibility, and investigate the relationship between the two measures as well as the effect on the people's behavioral intentions on air pollution in China. A mixed method was adopted in this study combining both lab experiments to measure objective atmospheric visibility and a questionnaire survey to measure subjective atmospheric visibility. The regression results show that: (a) The people's perception of atmospheric visibility is based on objective information about the ambient air (Relative Humidity, PM2.5, Atmospheric Visibility) and there are some turning points that could enable people to distinguish good and poor air quality; (b) The people's perception of visibility has a significant effect on either their willingness-to-accept (WTA) the visibility or on their willingness-to-pay (WTP) for improving the air quality;
authors.affiliation: School of Agricultural Economics and Rural Development, Renmin University of China, Beijing, P.R. China.
authors.forename: Kangkang
authors.initials: K
authors.lastname: Yu
authors.affiliation: School of Agricultural Economics and Rural Development, Renmin University of China, Beijing, P.R. China.
authors.forename: Zhenghao
authors.initials: Z
authors.lastname: Chen
authors.affiliation: State Key Laboratory of Environmental Criteria and Risk Assessment, Chinese Research Academy of Environmental Sciences, Beijing, P.R. China; Collaborative innovation center of atmospheric environment and equipment technology, Nanjing, Jiangsu, P.R. China.
authors.forename: Jian
authors.initials: J
authors.lastname: Gao
authors.affiliation: State Key Laboratory of Environmental Criteria and Risk Assessment, Chinese Research Academy of Environmental Sciences, Beijing, P.R. China; Collaborative innovation center of atmospheric environment and equipment technology, Nanjing, Jiangsu, P.R. China.
authors.forename: Yuechong
authors.initials: Y
authors.lastname: Zhang
authors.affiliation: State Key Laboratory of Environmental Criteria and Risk Assessment, Chinese Research Academy of Environmental Sciences, Beijing, P.R. China; Collaborative innovation center of atmospheric environment and equipment technology, Nanjing, Jiangsu, P.R. China.
authors.forename: Shulan
authors.initials: S
authors.lastname: Wang
authors.affiliation: State Key Laboratory of Environmental Criteria and Risk Assessment, Chinese Research Academy of Environmental Sciences, Beijing, P.R. China; Collaborative innovation center of atmospheric environment and equipment technology, Nanjing, Jiangsu, P.R. China.
authors.forename: Fahe
authors.initials: F
authors.lastname: Chai
mesh_terms: D000293:Adolescent; D000328:Adult; D000397:Air Pollution / Q000009:adverse effects*; D002681:China; D004777:Environment; D004784:Environmental Monitoring / Q000379:methods*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D055815:Young Adult