title: Online Gambling Advertising Regulations in Spain. A Study on the Protection of Minors.
abstract: This article examines the online gambling advertising regulations in Spain currently in effect to assess the actual protection of underage youth. In recent years, online gambling among youth has increased. Through advertising, online gambling companies incite and encourage an involvement that can be harmful for vulnerable audiences. Some studies have demonstrated that advertising influences youths' assessment of gambling by increasing its appeal. We demonstrate that the shortcomings of the legal framework in force results in effective vulnerability of minors. We claim that society should seek to implement a regulatory framework to protect children from the risk of developing an addiction.
authors.affiliation: Facultad de Ciencias de la Comunicación, Universitat Internacional de Catalunya. pbuil@uic.es.
authors.forename: Pilar
authors.initials: P
authors.lastname: Buil
authors.forename: Maria José
authors.initials: MJ
authors.lastname: Solé Moratilla
authors.forename: Pablo
authors.initials: P
authors.lastname: García Ruiz
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D002648:Child; D002669:Child Welfare; D005715:Gambling; D006801:Humans; D020407:Internet / Q000331:legislation & jurisprudence*; D013030:Spain