title: Beverage- and Brand-Specific Binge Alcohol Consumption among Underage Youth in the U.S.
abstract: OBJECTIVE
  Binge drinking is a common and risky pattern of alcohol consumption among youth; beverage and brand-specific consumption during binge drinking is poorly understood. The objective was to characterize beverage- and brand-specific consumption associated with binge drinking among underage youth in the U.S.
  
  
  METHODS
  An internet panel was used to obtain a sample of 1,032 underage youth aged 13-20, who drank alcohol in the past 30 days. For each brand consumed, youth reported drinking quantity and frequency, and whether they engaged in binge drinking with that brand (≥5 drinks for males, ≥4 for females). Each youth reporting binge drinking with a brand constituted a binge drinking report.
  
  
  RESULTS
  Overall, 50.9% of youth binge drank with ≥1 brand, and 36.5% of youth who consumed any particular brand reported binge drinking with it. Spirits accounted for 43.8% of binge drinking reports. Twenty-five brands accounted for 46.2% of binge drinking reports. Many of these brands were disproportionately associated with binge drinking relative to their youth market share.
  
  
  CONCLUSIONS
  Binge drinking among youth is most commonly involves spirits, and binge drinking is concentrated within a relatively small number of brands. Understanding factors underlying beverage and brand preference among binge drinking youth could assist prevention efforts.
authors.affiliation: Department of Community Health Sciences, Boston University School of Public Health, 801 Massachusetts Ave., Boston, Massachusetts 02118 ; Section of General Internal Medicine, Boston Medical Center, 801 Massachusetts Ave., Boston, Massachusetts 02118.
authors.forename: Timothy S
authors.initials: TS
authors.lastname: Naimi
authors.affiliation: Department of Community Health Sciences, Boston University School of Public Health, 801 Massachusetts Ave., Boston, Massachusetts 02118.
authors.forename: Michael
authors.initials: M
authors.lastname: Siegel
authors.affiliation: Department of Community Health Sciences, Boston University School of Public Health, 801 Massachusetts Ave., Boston, Massachusetts 02118.
authors.forename: William
authors.initials: W
authors.lastname: DeJong
authors.affiliation: Department of Community Health Sciences, Boston University School of Public Health, 801 Massachusetts Ave., Boston, Massachusetts 02118.
authors.forename: Catherine
authors.initials: C
authors.lastname: O'Doherty
authors.affiliation: Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, 615 Wolfe St., Baltimore, Maryland 21205.
authors.forename: David
authors.initials: D
authors.lastname: Jernigan