title: Online Advertising for Cancer Prevention: Google Ads and Tanning Beds.
authors.affiliation: Medical student, Harvard Medical School, Boston Massachusetts.
authors.forename: Wilmarie
authors.initials: W
authors.lastname: Cidre Serrano
authors.affiliation: Department of Dermatology, School of Medicine, University of California, San Francisco.
authors.forename: Mary-Margaret
authors.initials: MM
authors.lastname: Chren
authors.affiliation: Department of Dermatology, School of Medicine, University of California, San Francisco3Philip R. Lee Institute for Health Policy Studies, School of Medicine, University of California, San Francisco.
authors.forename: Jack S
authors.initials: JS
authors.lastname: Resneck
authors.affiliation: undergraduate student, College of Biological Sciences, University of California, Davis.
authors.forename: Nepheli N
authors.initials: NN
authors.lastname: Aji
authors.affiliation: Department of Medicine, School of Medicine, University of Massachusetts, Boston.
authors.forename: Sherry
authors.initials: S
authors.lastname: Pagoto
authors.affiliation: Department of Dermatology, School of Medicine, University of California, San Francisco.
authors.forename: Eleni
authors.initials: E
authors.lastname: Linos
mesh_terms: D000329:Advertising / Q000379:methods*; D006801:Humans; D020407:Internet; D010865:Pilot Projects; D012878:Skin Neoplasms / Q000209:etiology / Q000517:prevention & control*; D055108:Sunbathing; D014466:Ultraviolet Rays / Q000009:adverse effects*