title: Social Media and the Practicing Hematologist: Twitter 101 for the Busy Healthcare Provider.
abstract: Social media is a relatively new form of media that includes social networks for communication dissemination and interaction. Patients, physicians, and other users are active on social media including the microblogging platform Twitter. Many online resources are available to facilitate joining and adding to online conversations. Social media can be used for professional uses, therefore, we include anecdotes of physicians starting on and implementing social media successfully despite the limits of time in busy practices. Various applications demonstrating the utility of social media are explored. These include case discussions, patient groups, research collaborations, medical education, and crowdsourcing/crowdfunding. Social media is integrating into the professional workflow for some individuals and hematology/oncology societies. The potential for improving hematology care and research is just starting to be explored.
authors.affiliation: Early Phase Cancer Research Program, Co-PI, Aurora NCI Community Oncology Research Program (NCORP), Aurora Research Institute, Aurora Health Care, 960 N. 12th St., Room 3144, Milwaukee, WI, 53233, USA. Michael.A.Thompson@aurora.org.
authors.forename: Michael A
authors.initials: MA
authors.lastname: Thompson
authors.affiliation: Blood & Marrow Transplant Program, Cleveland Clinic, 9500 Euclid Ave, R35, Cleveland, OH, 44195, USA. majhain@ccf.org.
authors.forename: Navneet S
authors.initials: NS
authors.lastname: Majhail
authors.affiliation: UNC-Chapel Hill, Clinical Research, Leukemia, Lymphoma, and Myeloma Program, Lineberger Comprehensive Cancer Center, The University of North Carolina at Chapel Hill, Physicians Office Building, 170 Manning Drive, 3rd Floor, Chapel Hill, NC, 27516, USA. wawood@med.unc.edu.|Bone Marrow and Stem Cell Transplantation Program, Lineberger Comprehensive Cancer Center, The University of North Carolina at Chapel Hill, Physicians Office Building, 170 Manning Drive, 3rd Floor, Chapel Hill, NC, 27516, USA. wawood@med.unc.edu.
authors.forename: William A
authors.initials: WA
authors.lastname: Wood
authors.affiliation: Adult Bone Marrow Transplant Service, Department of Medicine, Memorial Sloan Kettering Cancer Center, 1275 York Avenue, Box 298, New York, NY, 10065, USA. peralesm@mskcc.org.|Weill Cornell Medical College, 1275 York Avenue, Box 298, New York, NY, 10065, USA. peralesm@mskcc.org.
authors.forename: Miguel-Angel
authors.initials: MA
authors.lastname: Perales
authors.affiliation: European Group for Blood and Marrow Transplantation Executive Office, C/ Rosselló 140, 1°-1ª, 08036, Barcelona, Spain. melanie.chaboissier@ebmt.org.
authors.forename: Mélanie
authors.initials: M
authors.lastname: Chaboissier
mesh_terms: D003142:Communication; D006282:Health Personnel / Q000458:organization & administration*; D006405:Hematology / Q000458:organization & administration*; D006801:Humans; D061108:Social Media / Q000706:statistics & numerical data*
keywords: Communication; Crowdfunding; Facebook; Hematology; Social media; Twitter