title: Sales response to price promotions in Great Britain: effect size 1/100 of that claimed.
authors.affiliation: From the Biostatistics Department, Menzies School of Health Research, Charles Darwin University, Darwin, Australia (e-mail: mark.chatfield@menzies.edu.au).
authors.forename: Mark D
authors.initials: MD
authors.lastname: Chatfield
mesh_terms: D000329:Advertising / Q000379:methods*; D005260:Female; D058870:Food, Organic / Q000191:economics*; D006293:Health Promotion / Q000191:economics*; D006801:Humans; D008297:Male