title: Changing Awareness of the Health Insurance Marketplace.
abstract: The Health Insurance Marketplace was designed to increase the affordability of health insurance. The success of the marketplace depends on people's awareness and use of it. In a statewide mail survey of West Virginians, we found that respondents' awareness of the West Virginia Health Insurance Marketplace increased from 2013 to 2014. However, large percentages of respondents continued to be unaware of the availability of federal subsidies and were unsure of their personal eligibility for these subsidies. It is essential that awareness and enrollment efforts continue and that they be expanded in novel ways to continue growth in access to health insurance through the marketplace.
authors.affiliation: The authors are with West Virginia University, Morgantown. Thomas K. Bias is with the Health Research Center and the Department of Health Policy, Management, and Leadership, School of Public Health. Parul Agarwal is a doctoral candidate in the Department of Pharmaceutical Systems and Policy, School of Pharmacy. Paula Fitzgerald is with the Department of Marketing, College of Business and Economics.
authors.forename: Thomas K
authors.initials: TK
authors.lastname: Bias
authors.affiliation: The authors are with West Virginia University, Morgantown. Thomas K. Bias is with the Health Research Center and the Department of Health Policy, Management, and Leadership, School of Public Health. Parul Agarwal is a doctoral candidate in the Department of Pharmaceutical Systems and Policy, School of Pharmacy. Paula Fitzgerald is with the Department of Marketing, College of Business and Economics.
authors.forename: Parul
authors.initials: P
authors.lastname: Agarwal
authors.affiliation: The authors are with West Virginia University, Morgantown. Thomas K. Bias is with the Health Research Center and the Department of Health Policy, Management, and Leadership, School of Public Health. Parul Agarwal is a doctoral candidate in the Department of Pharmaceutical Systems and Policy, School of Pharmacy. Paula Fitzgerald is with the Department of Marketing, College of Business and Economics.
authors.forename: Paula
authors.initials: P
authors.lastname: Fitzgerald
mesh_terms: D000328:Adult; D001364:Awareness; D004608:Eligibility Determination; D005260:Female; D062265:Health Insurance Exchanges / Q000191:economics / Q000458:organization & administration*; D006291:Health Policy; D006801:Humans; D008297:Male; D008483:Medical Assistance; D008875:Middle Aged; D012959:Socioeconomic Factors; D014903:West Virginia