title: Market watch: Where is personalized medicine in industry heading?
authors.affiliation: Tufts Center for the Study of Drug Development, Tufts University, 1 92 South Street, Suite 550, Boston, Massachusetts 02111, USA.
authors.forename: Christopher-Paul
authors.initials: CP
authors.lastname: Milne
authors.affiliation: Tufts Center for the Study of Drug Development, Tufts University, 1 92 South Street, Suite 550, Boston, Massachusetts 02111, USA.
authors.forename: Joshua P
authors.initials: JP
authors.lastname: Cohen
authors.affiliation: Tufts Center for the Study of Drug Development, Tufts University, 1 92 South Street, Suite 550, Boston, Massachusetts 02111, USA.
authors.forename: Ranjana
authors.initials: R
authors.lastname: Chakravarthy
mesh_terms: D004345:Drug Industry / Q000379:methods / Q000458:organization & administration; D006801:Humans; D040541:Marketing; D057285:Precision Medicine / Q000191:economics / Q000639:trends; D013678:Technology, Pharmaceutical