title: Marketing versus science: a call for evidence-based advertising in dentistry.
authors.affiliation: Professor, Department of Comprehensive Dentistry, University of Texas Health Science Center at San Antonio School of Dentistry, San Antonio, TX.
authors.forename: Michaell A
authors.initials: MA
authors.lastname: Huber
authors.affiliation: Consulting Staff, City of Hope National Medical Center, Duarte, CA; Samuel Oschin Comprehensive Cancer Institute, Cedars-Sinai Medical Center, Los Angeles, CA.
authors.forename: Joel B
authors.initials: JB
authors.lastname: Epstein
mesh_terms: D000329:Advertising; D003813:Dentistry; D006801:Humans; D040541:Marketing; D008389:Marketing of Health Services