title: How to write an appealing scientific story.
authors.affiliation: Kunming Institute of Zoology, Chinese Academy of Sciences,Kunming 650223, China.liusuqing@mail.kiz.ac.cn.
authors.forename: Su-Qing
authors.initials: SQ
authors.lastname: Liu
mesh_terms: D010506:Periodicals as Topic; D012586:Science; D014956:Writing