title: Backlash against "pinkwashing" of breast cancer awareness campaigns.
authors.forename: Meg
authors.initials: M
authors.lastname: Carter
mesh_terms: D001364:Awareness; D001943:Breast Neoplasms / Q000517:prevention & control* / Q000523:psychology; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans