title: Pleasure: An under-utilised 'P' in social marketing for healthy eating.
abstract: The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relating to food motivations is reviewed and the various strategic phases involved in developing social marketing programs are outlined in the context of incorporating a food pleasure focus.
authors.affiliation: School of Psychology and Speech Pathology, Curtin University, Australia. Electronic address: simone.pettigrew@curtin.edu.au.
authors.forename: Simone
authors.initials: S
authors.lastname: Pettigrew
mesh_terms: D000072001:Diet, Healthy / Q000523:psychology*; D005518:Food Preferences / Q000523:psychology*; D006801:Humans; D057181:Pleasure; D040241:Social Marketing
keywords: Food pleasure; Healthy eating; Social marketing