title: Identity, storytelling and the philanthropic journey.
abstract: This article develops theoretical understanding of the involvement of wealthy entrepreneurs in socially transformative projects by offering a foundational theory of philanthropic identity narratives. We show that these narratives are structured according to the metaphorical framework ofthe journey, through which actors envision and make sense of personal transformation. The journey provides a valuable metaphor for conceptualizing narrative identities in entrepreneurial careers as individuals navigate different social landscapes, illuminating identities as unfolding through a process of wayfinding in response to events, transitions and turning-points. We delineate the journey from entrepreneurship to philanthropy, and propose a typology of rewards that entrepreneurs claim to derive from giving. We add to the expanding literature on narrative identities by suggesting that philanthropic identity narratives empower wealthy entrepreneurs to generate a legacy of the self that is both self- and socially oriented, these 'generativity scripts' propelling their capacity for action while ensuring the continuation of their journeys.
authors.affiliation: Newcastle University Business School, UK, mairi.maclean@newcastle.ac.uk.
authors.forename: Mairi
authors.initials: M
authors.lastname: Maclean
authors.affiliation: Newcastle University Business School, UK, Charles.Harvey@ncl.ac.uk.
authors.forename: Charles
authors.initials: C
authors.lastname: Harvey
authors.affiliation: Glasgow University, UK, Jillian.Gordon@glasgow.ac.uk.
authors.forename: Jillian
authors.initials: J
authors.lastname: Gordon
authors.affiliation: Strathclyde Business School, UK, eleanor.shaw@strath.ac.uk.
authors.forename: Eleanor
authors.initials: E
authors.lastname: Shaw
keywords: generativity; identity narratives; identity work; narrative identity; philanthropic journey; storytelling