title: Creative Contributory Contests to Spur Innovation in Sexual Health: 2 Cases and a Guide for Implementation.
abstract: Sexual health campaigns are often designed "top-down" by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a "bottom-up" approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for designing creative contributory contests to improve HIV and other sexually transmitted disease testing.
authors.affiliation: From the *STD Control Office, Guangdong Provincial Centers for Dermatology and STD Control, Guangzhou, China; †UNC Project-China, Guangzhou, China; ‡Social Entrepreneurship for Sexual Health (SESH) Program, Guangzhou, China; § University of California San Francisco, San Francisco, Ca; ¶Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, NC.
authors.forename: Ye
authors.initials: Y
authors.lastname: Zhang
authors.forename: Julie A
authors.initials: JA
authors.lastname: Kim
authors.forename: Fengying
authors.initials: F
authors.lastname: Liu
authors.forename: Lai Sze
authors.initials: LS
authors.lastname: Tso
authors.forename: Weiming
authors.initials: W
authors.lastname: Tang
authors.forename: Chongyi
authors.initials: C
authors.lastname: Wei
authors.forename: Barry L
authors.initials: BL
authors.lastname: Bayus
authors.forename: Joseph D
authors.initials: JD
authors.lastname: Tucker
mesh_terms: D006284:Health Plan Implementation / Q000458:organization & administration*; D006293:Health Promotion; D006297:Health Services Accessibility / Q000458:organization & administration*; D006801:Humans; D009936:Organizational Innovation; D060728:Reproductive Health; D012725:Sexual Behavior; D012749:Sexually Transmitted Diseases / Q000517:prevention & control*; D014481:United States