Developing a Marketing Orientation in Hospital Library Services: A Case Report.
When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.
a System Library Services, Providence St. Vincent Medical Center , Portland , Oregon , USA.
Basia
B
Delawska-Elliott
b System Library Services, Providence St. Joseph Medical Center , Burbank , California , USA.
Carrie
C
Grinstead
c System Library Services, Providence Portland Medical Center , Portland , Oregon , USA.
Heather J
HJ
Martin
D007992:Libraries, Hospital; D040541:Marketing / Q000379:methods* / Q000458:organization & administration*; D009922:Oregon; D019982:Organizational Case Studies
Hospital libraries; library marketing