#IHMayDay: tweeting for empowerment and social and emotional wellbeing.
OBJECTIVE
This paper examines the themes of #IHMayDay, a day-long Twitter discussion about Indigenous health led by Aboriginal and Torres Strait Islander peoples on 1 May 2014.


METHODS
The Symplur analytics tool was used to identify the Twitter activity associated with #IHMayDay. This paper reviews the content of 423 tweets that were tweeted and retweeted by 346 individuals and 108 organisations.


RESULTS
Issues related to social and emotional wellbeing were dominant, and the analysis highlights the empowering nature of the strengths-based discourse.


CONCLUSIONS
Twitter-based events such as #IHMayDay and initiatives such as the rotated, curated account @IndigenousX are powerful platforms for learning, exchange, advocacy and dialogue about the social and emotional wellbeing and mental health of Aboriginal and Torres Strait Islander peoples.
PhD candidate, Faculty of Arts and Design, University of Canberra, Adjunct Senior Lecturer, Sydney School of Public Health, University of Sydney, Sydney, NSW, Australia melissa@sweetcommunication.com.au.
Melissa
M
Sweet
Senior Lecturer, CNMR Indigenous Futures Research Lead, Nursing, Midwifery & Nutrition, College of Healthcare Sciences, Division of Tropical Health and Medicine, James Cook University, Townsville, QLD, Australia.
Lynore
L
Geia
Professor, School of Indigenous Studies, The University of Western Australia, Perth, WA, Australia.
Pat
P
Dudgeon
Associate Professor, News and Media Research Centre, Faculty of Arts and Design, University of Canberra, Canberra, ACT, Australia.
Kerry
K
McCallum
D001315:Australia; D003195:Computer Communication Networks / Q000458:organization & administration*; D006303:Health Services, Indigenous / Q000458:organization & administration*; D006801:Humans; D008603:Mental Health / Q000208:ethnology*; D064890:Social Determinants of Health; D012944:Social Support
Indigenous health; Twitter; decolonising; innovation; social and emotional wellbeing