title: Rapid increase in e-cigarette advertising spending as Altria's MarkTen enters the marketplace.
authors.affiliation: Evaluation Science and Research, Truth Initiative, Washington DC, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
authors.forename: Jennifer
authors.initials: J
authors.lastname: Cantrell
authors.affiliation: Evaluation Science and Research, Truth Initiative, Washington DC, USA Department of Prevention & Community Health, George Washington University Milken Institute of Public Health, Washington DC, USA.
authors.forename: Brittany
authors.initials: B
authors.lastname: Emelle
authors.affiliation: Evaluation Science and Research, Truth Initiative, Washington DC, USA Department of Prevention & Community Health, George Washington University Milken Institute of Public Health, Washington DC, USA.
authors.forename: Ollie
authors.initials: O
authors.lastname: Ganz
authors.affiliation: Evaluation Science and Research, Truth Initiative, Washington DC, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
authors.forename: Elizabeth C
authors.initials: EC
authors.lastname: Hair
authors.affiliation: Evaluation Science and Research, Truth Initiative, Washington DC, USA Global Institute of Public Health, New York University, New York, New York, USA.
authors.forename: Donna
authors.initials: D
authors.lastname: Vallone
mesh_terms: D000367:Age Factors; D001364:Awareness; D003132:Commerce / Q000191:economics* / Q000639:trends; D000067088:Direct-to-Consumer Advertising / Q000191:economics* / Q000639:trends; D066300:Electronic Nicotine Delivery Systems / Q000009:adverse effects / Q000191:economics* / Q000639:trends; D015438:Health Behavior; D006801:Humans; D018570:Risk Assessment; D012907:Smoking / Q000009:adverse effects / Q000191:economics; D016540:Smoking Cessation / Q000191:economics* / Q000379:methods*; D000074606:Smoking Prevention; D013997:Time Factors; D000072137:Vaping / Q000009:adverse effects / Q000191:economics* / Q000639:trends
keywords: Advertising and Promotion; Electronic nicotine delivery devices; Non-cigarette tobacco products; Public policy; Surveillance and monitoring