title: Genomics is changing personal healthcare and medicine: the dawn of iPH (individualized preventive healthcare).
abstract: This opinion piece focuses on the convergence of information technology (IT) in the form of personal monitors, especially smart phones and possibly also smart watches, individual genomic information and preventive healthcare and medicine. This may benefit each one of us not only individually but also society as a whole through iPH (individualized preventive healthcare). This shift driven by genomic and other technologies may well also change the relationship between patient and physician by empowering the former but giving him/her also much more individual responsibility.
authors.affiliation: Pediatric Hemato-Oncology, Chaim Sheba Medical Center, Ramat Gan, Israel.
authors.forename: Ruty
authors.initials: R
authors.lastname: Mehrian-Shai
authors.affiliation: Division of Tropical Health and Medicine, James Cook University, Townsville, QLD, Australia. jreichardt@yachaytech.edu.au.|Present Address: Yachay Tech University, San Miguel de Urcuquí, Ecuador. jreichardt@yachaytech.edu.au.
authors.forename: Juergen K V
authors.initials: JK
authors.lastname: Reichardt
mesh_terms: D004501:Education, Medical; D015894:Genome, Human; D023281:Genomics; D006801:Humans; D057285:Precision Medicine / Q000191:economics / Q000379:methods*; D011314:Preventive Health Services / Q000191:economics / Q000379:methods