title: What web browsing reveals about your health.
abstract: Advertisers can learn a lot from our digital footprints, including about our health. Timothy Libert and colleagues argue that we need to tighten restrictions on such data for marketing purposes while looking at their potential to improve health.
authors.affiliation: Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.
authors.forename: Timothy
authors.initials: T
authors.lastname: Libert
authors.affiliation: Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA.
authors.forename: David
authors.initials: D
authors.lastname: Grande
authors.affiliation: Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA Wharton School, University of Pennsylvania Philadelphia VA Medical Center, Philadelphia, PA 19104, USA asch@wharton.upenn.edu.
authors.forename: David A
authors.initials: DA
authors.lastname: Asch
mesh_terms: D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D011216:Practice Management, Medical / Q000458:organization & administration*