title: Banning Tobacco Sales at the Retail Pharmacy: Natural Evolution of Drug Store As Responsible Health Provider Or Effective Marketing Strategy?
abstract: CVS Health has taken a strategic marketing move by banning tobacco sales. They risk losing customers who buy medications and cigarettes at their drugstores. They estimate they will lose 2 billion dollars by banning cigarette sales. CVS Health believes they will benefit from being regarded as health care partner by insurers and banning cigarette sales is an important step in being recognized as such. The Affordable Care Act expanded access to pharmacy-based medical clinics, increased affordability of medications, and expanded the clinical role of pharmacists. CVS Health is positioning itself to take advantage of these changes.
authors.affiliation: a College of Pharmacy , Nova Southeastern University , Palm Beach Gardens , Florida .
authors.forename: Paula
authors.initials: P
authors.lastname: Lopez-Trigo
authors.affiliation: a College of Pharmacy , Nova Southeastern University , Palm Beach Gardens , Florida .
authors.forename: Nile M
authors.initials: NM
authors.lastname: Khanfar
authors.affiliation: a College of Pharmacy , Nova Southeastern University , Palm Beach Gardens , Florida .
authors.forename: Sarah
authors.initials: S
authors.lastname: Alameddine
authors.affiliation: a College of Pharmacy , Nova Southeastern University , Palm Beach Gardens , Florida .
authors.forename: Catherine
authors.initials: C
authors.lastname: Harrington
mesh_terms: D003132:Commerce / Q000191:economics*; D006282:Health Personnel / Q000523:psychology; D006293:Health Promotion; D006801:Humans; D040541:Marketing / Q000191:economics* / Q000379:methods; D010594:Pharmacies / Q000191:economics*; D000074606:Smoking Prevention; D014481:United States; D062789:Tobacco Products
keywords: healthcare; pharmacists; pharmacy; positioning; strategy; tobacco