title: Comparison of Face-to-Face and Web Surveys on the Topic of Homosexual Rights.
abstract: Although academic research on homosexuality relies heavily on survey data, there has been limited study of the survey method of asking relevant questions. This study examines the effect of survey mode on responses to questions about homosexual rights. We find significant mode effects among heterosexual respondents, who are more likely to support equal access to employment, military service, adoption, and marriage for homosexual people in face-to-face surveys than in Web surveys. They are also more likely to choose to not respond when face-to-face than online. Homosexual respondents do not show mode effects for either substantive responses or item nonresponse rate.
authors.affiliation: a SurveyMonkey , Palo Alto , California , USA.
authors.forename: Mingnan
authors.initials: M
authors.lastname: Liu
authors.affiliation: b NERA Economic Consulting , San Francisco , California , USA.
authors.forename: Yichen
authors.initials: Y
authors.lastname: Wang
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D005260:Female; D020010:Heterosexuality; D006806:Human Rights; D006801:Humans; D020407:Internet; D008297:Male; D008393:Marriage; D008875:Middle Aged; D011639:Public Opinion; D000072339:Sexual and Gender Minorities; D011795:Surveys and Questionnaires; D055815:Young Adult
keywords: Data collection mode effect; Web survey; face-to-face survey; homosexual rights; item nonresponse; social desirability