title: [Effective Presentations in Medicine. The Art of Communication and Transmission: Ten Recommendations].
abstract: To communicate effectively during a lecture or presentation it is necessary to follow simple rules, including the preparation of the conference with the audience in mind and with the definition of a specific message to leave the audience. The public's attention should be quickly captured and all subsequent actions should aim to keep it. The text must be accurate and sizes easily visible, the slides should provide good contrast with solid and simple backgrounds and should avoid excessive animations. At the close of the conference, the conclusions and question session offers the invaluable opportunity to reinforce the desired message.
authors.affiliation: Departamento de Medicina Interna, Departamento de Epidemiología Clínica y Bioestadística, Facultad de Medicina, Pontificia Universidad Javeriana, Bogotá, Colombia. Electronic address: aruiz@javeriana.edu.co.
authors.forename: Álvaro J Ruiz
authors.initials: ÁJ
authors.lastname: Morales
keywords: Communication; Comunicación; aprendizaje; atención; attention; enseñanza; learning; teaching