title: Interpersonal communication outcomes of a media literacy alcohol prevention curriculum.
abstract: Media literacy intervention efficacy literature has focused on media-relevant (e.g., knowledge and realism) and behavior-relevant outcomes (e.g., attitudes and behaviors), without much attention paid to interpersonal communication outcomes. This project examined interpersonal communication after participation in two versions (analysis plus analysis and analysis plus planning) of the Youth Message Development (YMD) intervention, a brief media literacy curriculum targeted at preventing high school student alcohol use. Participants attended a 75-mins media literacy YMD workshop and completed a delayed posttest questionnaire 3 to 4 months later. Overall, 68 % participants replied affirmatively to interpersonal communication about the YMD intervention. Communication about the workshop moderated the effects of the type of workshop (analysis plus analysis or analysis plus planning) on self-efficacy to counter-argue (but not critical thinking). Interpersonal communication moderated the effects of the YMD intervention on self-efficacy to counter-argue, thereby signaling the importance of including interpersonal communication behaviors in intervention evaluation.
authors.affiliation: Department of Psychiatry and Behavioral Sciences, Memorial Sloan Kettering Cancer Center, New York, NY USA.
authors.forename: Smita C
authors.initials: SC
authors.lastname: Banerjee
authors.affiliation: Department of Communication, Rutgers University, New Brunswick, NJ 08901 USA.
authors.forename: Kathryn
authors.initials: K
authors.lastname: Greene
authors.affiliation: Department of Communication, Bowling Green State University, Bowling Green, OH USA.
authors.forename: Kate
authors.initials: K
authors.lastname: Magsamen-Conrad
authors.affiliation: Drug Violence and Delinquency Prevention, RTI International, Washington, DC USA.
authors.forename: Elvira
authors.initials: E
authors.lastname: Elek
authors.affiliation: Department of Communication Arts and Sciences, Pennsylvania State University, University Park, PA USA.
authors.forename: Michael L
authors.initials: ML
authors.lastname: Hecht
keywords: Alcohol prevention; Evaluation; Interpersonal communication; Media literacy