title: A Study of Stakeholder Views to Shape a Communication Strategy for GMO in Brazil.
abstract: This paper analyzes the view of stakeholders on genetically modified organisms (GMOs) and the implications of these views on communication strategies for agricultural biotechnology in Brazil. It identifies and describes common groups of attitudes toward GMOs using multivariate statistical analyses. The study then looks for patterns of association between the common attitude groups and the following variables: socioeconomic characteristics trust in institutions as information sources and familiarity with the Brazilian biosafety authority. The article contributes to the understanding of public awareness by highlighting how information sources, trust in institutions, and socioeconomic characteristics, such as age and occupational qualification, play important roles in defining patterns of attitudes toward GMOs. The paper also discusses the implications of this knowledge for the development of a communication strategy plan that would promote public awareness and stimulate a well-informed Brazilian public debate on biosafety.
authors.affiliation: Embrapa Environment, Brazilian Corporation of Agricultural Research , Jaguariúna , Brazil.
authors.forename: Deise Maria Fontana
authors.initials: DM
authors.lastname: Capalbo
authors.affiliation: Embrapa Environment, Brazilian Corporation of Agricultural Research , Jaguariúna , Brazil ; Formerly affiliated with Department of General Biology, State University of Londrina , Londrina , Brazil, (Retired).
authors.forename: Olivia Márcia Nagy
authors.initials: OM
authors.lastname: Arantes
authors.affiliation: Institute of Economics, State University of Campinas , Campinas , Brazil.
authors.forename: Alexandre Gori
authors.initials: AG
authors.lastname: Maia
authors.affiliation: Institute of Economics, State University of Campinas , Campinas , Brazil.
authors.forename: Izaias Carvalho
authors.initials: IC
authors.lastname: Borges
authors.affiliation: Institute of Economics, State University of Campinas , Campinas , Brazil.
authors.forename: José Maria Ferreira Jardim
authors.initials: JM
authors.lastname: da Silveira
keywords: Brazilian agriculture; GM plants; communication strategy; consumer perception; public awareness