title: Reaching Patients Across the Web.
abstract: The explosion of social media and the expectations of frequently refreshed content have changed the rules for physicians and practices looking to market themselves and bolster their online reputation. Just as static websites have become a relatively archaic part of the online equation, the marketing expectations for physician and practice websites have changed substantially.
authors.forename: Joey
authors.initials: J
authors.lastname: Berlin
mesh_terms: D017408:Guidelines as Topic; D006801:Humans; D020407:Internet; D010820:Physicians; D024382:Professional Role; D061108:Social Media; D012941:Social Responsibility; D013781:Texas