title: It's Never Just HIV: Exposure to an HIV Prevention Media Campaign and Behavior Change Among Men Who Have Sex with Men Participating in the National HIV Behavioral Surveillance System in New York City.
abstract: The aim of this study was to assess the exposure to and impact of the It's Never Just HIV mass media campaign aimed at HIV negative men who have sex with men (MSM) in New York City.
  
  
  
  Questions about the campaign were included in the local questionnaire of the Centers for Disease Control and Prevention (CDC)-sponsored National HIV Behavioral Surveillance (NHBS) study of MSM in NYC conducted in 2011. Participants in this cross-sectional study were recruited using venue-based sampling.
  
  
  
  Among 447 NYC National HIV Behavioral Surveillance study participants who self-reported HIV negative or unknown status and answered questions about the NYC Department of Health and Mental Hygiene's It's Never Just HIV campaign, more than one-third (n = 173, 38.7%) reported having seen the campaign. Latinos (34.8%) and blacks (34.4%) were less likely to report seeing the campaign compared to whites (47.7%). Most of those who reported seeing the campaign saw it on the subway (80.1%). Only 9.4% of those who saw the campaign reported having changed their sexual or health behaviors in response to the campaign.
  
  
  
  These data suggest that thousands of HIV-uninfected MSM in NYC have been reached by the campaign and recalled its message.
authors.affiliation: 1 Bureau of HIV/AIDS Prevention and Control , New York City Department of Health and Mental Hygiene, New York, New York.
authors.forename: Kathleen H
authors.initials: KH
authors.lastname: Reilly
authors.affiliation: 1 Bureau of HIV/AIDS Prevention and Control , New York City Department of Health and Mental Hygiene, New York, New York.
authors.forename: Alan
authors.initials: A
authors.lastname: Neaigus
authors.affiliation: 1 Bureau of HIV/AIDS Prevention and Control , New York City Department of Health and Mental Hygiene, New York, New York.
authors.forename: Colin W
authors.initials: CW
authors.lastname: Shepard
authors.affiliation: 1 Bureau of HIV/AIDS Prevention and Control , New York City Department of Health and Mental Hygiene, New York, New York.
authors.forename: Blayne H
authors.initials: BH
authors.lastname: Cutler
authors.affiliation: 1 Bureau of HIV/AIDS Prevention and Control , New York City Department of Health and Mental Hygiene, New York, New York.
authors.forename: Monica M
authors.initials: MM
authors.lastname: Sweeney
authors.affiliation: 2 Gillings School of Global Public Health, University of North Carolina at Chapel Hill , Chapel Hill, North Carolina.
authors.forename: Katherine B
authors.initials: KB
authors.lastname: Rucinski
authors.affiliation: 3 Department of Epidemiology, University of Washington , Seattle, Washington.
authors.forename: Samuel M
authors.initials: SM
authors.lastname: Jenness
authors.affiliation: 4 Department of Anthropology, John Jay College of Criminal Justice , New York, New York.
authors.forename: Travis
authors.initials: T
authors.lastname: Wendel
authors.affiliation: 4 Department of Anthropology, John Jay College of Criminal Justice , New York, New York.
authors.forename: David M
authors.initials: DM
authors.lastname: Marshall
authors.affiliation: 5 College of Nursing, New York University , New York, New York.
authors.forename: Holly
authors.initials: H
authors.lastname: Hagan
mesh_terms: D000293:Adolescent; D000328:Adult; D003430:Cross-Sectional Studies; D062665:Epidemiological Monitoring; D015658:HIV Infections / Q000453:epidemiology / Q000517:prevention & control*; D015438:Health Behavior; D058015:Health Communication; D007722:Health Knowledge, Attitudes, Practice; D018451:Homosexuality, Male; D006801:Humans; D016014:Linear Models; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D009519:New York City; D011890:Railroads; D057566:Self Report; D055815:Young Adult
keywords: HIV/AIDS; health behavior; health communications; health promotion; men who have sex with men (MSM)