title: Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient.
abstract: The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients.
authors.affiliation: "Titu Maiorescu" University, Faculty of Medicine; Centre of Preventive Medicine, Ministry of National Defence, Bucharest, Romania.
authors.forename: B I
authors.initials: BI
authors.lastname: Coculescu
authors.affiliation: "Carol Davila" University of Medicine and Pharmacy, Faculty of Dental Medicine, Bucharest, Romania.
authors.forename: E C
authors.initials: EC
authors.lastname: Coculescu
authors.affiliation: "Carol Davila" University of Medicine and Pharmacy, Faculty of Medicine, Bucharest, Romania.
authors.forename: A
authors.initials: A
authors.lastname: Radu
authors.affiliation: "Carol Davila" University of Medicine and Pharmacy, Faculty of Medicine, Bucharest, Romania.
authors.forename: L
authors.initials: L
authors.lastname: Petrescu
authors.affiliation: "Carol Davila" University of Medicine and Pharmacy, Faculty of Medicine, Bucharest, Romania.
authors.forename: V L
authors.initials: VL
authors.lastname: Purcărea
mesh_terms: D006282:Health Personnel; D006291:Health Policy; D006296:Health Services; D006801:Humans; D008389:Marketing of Health Services; D012383:Romania
keywords: Romanian health system; healthcare marketing; marketing policy