title: New roles in pharmacy - learning from the All Wales Common Ailments Scheme.
abstract: OBJECTIVE
  The objective of this study was to explore the perceptions of stakeholders on a national pilot of a new service, the 'Choose Pharmacy' Common Ailments Service (CAS) in Wales.
  
  
  METHODS
  Methods used were semi-structured interviews with stakeholders involved in development and delivery of the CAS. Snowball sampling was employed and invites were extended to eight of 13 pharmacies offering CAS in Cwm Taf LHB, the practice managers at two associated general practitioner surgeries and two local and national level commissioners.
  
  
  RESULTS
  The benefits of encouraging self-care by patients were widely recognised in terms of their impact on patients, health professionals and wider society. Although some challenges of introducing a new service were identified, these did not appear to be insurmountable.
  
  
  CONCLUSIONS
  CAS was welcomed by stakeholders in terms of its potential benefits. Results are therefore encouraging for policy makers involved in the implementation of other new roles within community pharmacy in the UK and beyond.
authors.affiliation: Cardiff School of Pharmacy and Pharmaceutical Sciences, Cardiff University, Cardiff, Wales.
authors.forename: Efi
authors.initials: E
authors.lastname: Mantzourani
authors.affiliation: Cardiff School of Pharmacy and Pharmaceutical Sciences, Cardiff University, Cardiff, Wales.
authors.forename: Thomas Gwyn
authors.initials: TG
authors.lastname: Richards
authors.affiliation: Cardiff School of Pharmacy and Pharmaceutical Sciences, Cardiff University, Cardiff, Wales.
authors.forename: Mary Louise
authors.initials: ML
authors.lastname: Hughes
mesh_terms: D003157:Community Pharmacy Services / Q000458:organization & administration*; D006801:Humans; D007407:Interviews as Topic; D010595:Pharmacists / Q000458:organization & administration*; D010865:Pilot Projects; D024382:Professional Role; D012648:Self Care / Q000379:methods*; D014852:Wales
keywords: common ailments service; community pharmacy; expanding role; new services; service evaluation