title: [Consumption of alcoholic beverages: cultural revolution is necessary].
abstract: Significant investment in advertising has been made to promote the consumption of alcoholic beverages, but only 0.5% of the GDP is allocated for preventing alcohol use. Although available evidence clearly demonstrates a causal relationship between ethanol and cancer, the perception of risk in the general population remains extremely low. This is partly due to the fact that alcohol consumption is considered as a "normal" habit in our society, mostly as a consequence of the lack of appropriate information. It should also be emphasized the lack of a common language within the healthcare community, in that too often alcohol is identified as a food or a preservative. The fourth edition of the RDA represents a true cultural revolution as it identifies alcohol consumption as a risk, regardless of the amount consumed. Recommended dosages are defined as low-risk dosages. It would be appropriate to correctly apply the Law 125/2001, which provides for inclusion of alcoholism in university education programs.
authors.forename: Gianni
authors.initials: G
authors.lastname: Testino
mesh_terms: D000329:Advertising / Q000191:economics*; D000428:Alcohol Drinking / Q000009:adverse effects / Q000453:epidemiology / Q000517:prevention & control*; D000434:Alcoholic Beverages / Q000191:economics / Q000600:supply & distribution; D000437:Alcoholism / Q000150:complications / Q000517:prevention & control*; D006801:Humans; D007558:Italy / Q000453:epidemiology; D009369:Neoplasms / Q000209:etiology / Q000517:prevention & control