title: Choosing a Health Insurance Plan: Complexity and Consequences.
authors.affiliation: Carnegie Mellon University, Pittsburgh, Pennsylvania.
authors.forename: Saurabh
authors.initials: S
authors.lastname: Bhargava
authors.affiliation: Carnegie Mellon University, Pittsburgh, Pennsylvania.
authors.forename: George
authors.initials: G
authors.lastname: Loewenstein
mesh_terms: D002755:Choice Behavior; D017047:Cost Sharing / Q000191:economics*; D003669:Deductibles and Coinsurance / Q000191:economics; D006801:Humans; D007348:Insurance, Health / Q000191:economics* / Q000458:organization & administration / Q000592:standards / Q000706:statistics & numerical data; D058991:Patient Protection and Affordable Care Act / Q000331:legislation & jurisprudence