title: Message Framing, Perceived Susceptibility, and Intentions to Vaccinate Children Against HPV Among African American Parents.
abstract: This research examines the interaction effect of message framing (gain vs. loss) and perceived susceptibility (i.e., perceived likelihood that one's child is at risk of contracting HPV) on African American parents' intentions to vaccinate their children against HPV. Results of an experiment (N = 193) in which parents were exposed to either a gain-framed or loss-framed message about HPV vaccination revealed a significant interaction between message framing and perceived susceptibility when parents were required to pay for the vaccine. The specific pattern of interaction suggested that parents who perceived their children to be at high risk of contracting HPV were more persuaded by the gain-framed message, whereas those who believed their children to be at low risk of contracting HPV were more persuaded by the loss-framed message. Implications of the findings for HPV vaccination messaging are discussed.
authors.affiliation: a Department of Communication , University of Maryland.
authors.forename: Xiaoli
authors.initials: X
authors.lastname: Nan
authors.affiliation: a Department of Communication , University of Maryland.
authors.forename: Kelly
authors.initials: K
authors.lastname: Madden
authors.affiliation: b Department of Communication , Texas Christian University.
authors.forename: Adam
authors.initials: A
authors.lastname: Richards
authors.affiliation: c School of Public Health , University of Maryland.
authors.forename: Cheryl
authors.initials: C
authors.lastname: Holt
authors.affiliation: c School of Public Health , University of Maryland.
authors.forename: Min Qi
authors.initials: MQ
authors.lastname: Wang
authors.affiliation: d School of Medicine , University of Maryland.
authors.forename: Kate
authors.initials: K
authors.lastname: Tracy
mesh_terms: D000293:Adolescent; D000328:Adult; D001741:Black or African American / Q000523:psychology*; D000368:Aged; D002648:Child; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods; D006801:Humans; D033182:Intention; D008297:Male; D008875:Middle Aged; D030361:Papillomavirus Infections / Q000517:prevention & control; D053918:Papillomavirus Vaccines / Q000008:administration & dosage* / Q000191:economics; D010290:Parents / Q000523:psychology*; D010465:Perception; D014611:Vaccination / Q000191:economics
chemical_list: D053918:Papillomavirus Vaccines