title: Planning sample sizes when effect sizes are uncertain: The power-calibrated effect size approach.
abstract: Statistical power and thus the sample size required to achieve some desired level of power depend on the size of the effect of interest. However, effect sizes are seldom known exactly in psychological research. Instead, researchers often possess an estimate of an effect size as well as a measure of its uncertainty (e.g., a standard error or confidence interval). Previous proposals for planning sample sizes either ignore this uncertainty thereby resulting in sample sizes that are too small and thus power that is lower than the desired level or overstate the impact of this uncertainty thereby resulting in sample sizes that are too large and thus power that is higher than the desired level. We propose a power-calibrated effect size (PCES) approach to sample size planning that accounts for the uncertainty associated with an effect size estimate in a properly calibrated manner: sample sizes determined on the basis of the PCES are neither too small nor too large and thus provide the desired level of power. We derive the PCES for comparisons of independent and dependent means, comparisons of independent and dependent proportions, and tests of correlation coefficients. We also provide a tutorial on setting sample sizes for a replication study using data from prior studies and discuss an easy-to-use website and code that implement our PCES approach to sample size planning.
authors.affiliation: Marketing Department, Kellogg School of Management, Northwestern University.
authors.forename: Blakeley B
authors.initials: BB
authors.lastname: McShane
authors.affiliation: Marketing Department, Kellogg School of Management, Northwestern University.
authors.forename: Ulf
authors.initials: U
authors.lastname: Böckenholt
mesh_terms: D003627:Data Interpretation, Statistical; D006801:Humans; D012107:Research Design / Q000592:standards*; D018401:Sample Size; D035501:Uncertainty