title: Hegemonic masculinity: combining theory and practice in gender interventions.
abstract: The concept of hegemonic masculinity has been used in gender studies since the early-1980s to explain men's power over women. Stressing the legitimating power of consent (rather than crude physical or political power to ensure submission), it has been used to explain men's health behaviours and the use of violence. Gender activists and others seeking to change men's relations with women have mobilised the concept of hegemonic masculinity in interventions, but the links between gender theory and activism have often not been explored. The translation of 'hegemonic masculinity' into interventions is little examined. We show how, in South Africa and Sweden, the concept has been used to inform theoretically-based gender interventions and to ensure that men are brought into broader social efforts to build gender equity. We discuss the practical translational challenges of using gender theory broadly, and hegemonic masculinity in particular, in a Swedish case study, of the intervention Machofabriken [The Macho Factory], and illustrate how the concept is brought to life in this activist work with men. The concept has considerable practical application in developing a sustainable praxis of theoretically grounded interventions that are more likely to have enduring effect, but evaluating broader societal change in hegemonic masculinity remains an enduring challenge.
authors.affiliation: a Gender & Health Research Unit , Medical Research Council , Pretoria , South Africa.
authors.forename: Rachel
authors.initials: R
authors.lastname: Jewkes
authors.affiliation: b Office of the Vice-Chancellor , University of Cape Town , Cape Town , South Africa.
authors.forename: Robert
authors.initials: R
authors.lastname: Morrell
authors.affiliation: c School of Humanities, Education and Social Science , Örebro University , Sweden.|d Management and Organisation , Hanken School of Economics , Stockholm , Finland.|e Human and Health Sciences , University of Huddersfield , Huddersfield , UK.
authors.forename: Jeff
authors.initials: J
authors.lastname: Hearn
authors.affiliation: f Amphi Production , Stockholm , Sweden.
authors.forename: Emma
authors.initials: E
authors.lastname: Lundqvist
authors.affiliation: g School of Applied Human Sciences , University of KwaZulu-Natal , Pietermaritzburg , South Africa.
authors.forename: David
authors.initials: D
authors.lastname: Blackbeard
authors.affiliation: g School of Applied Human Sciences , University of KwaZulu-Natal , Pietermaritzburg , South Africa.
authors.forename: Graham
authors.initials: G
authors.lastname: Lindegger
authors.affiliation: h Department of Psychology , University of Limerick , Limerick , Ireland.
authors.forename: Michael
authors.initials: M
authors.lastname: Quayle
authors.affiliation: a Gender & Health Research Unit , Medical Research Council , Pretoria , South Africa.
authors.forename: Yandisa
authors.initials: Y
authors.lastname: Sikweyiya
authors.affiliation: i Department of Social and Welfare Studies , Linköping University , Linköping , Sweden.
authors.forename: Lucas
authors.initials: L
authors.lastname: Gottzén
mesh_terms: D000293:Adolescent; D000328:Adult; D003469:Culture; D005260:Female; D020010:Heterosexuality / Q000523:psychology; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D057228:Masculinity; D066262:Social Norms; D013019:South Africa; D013548:Sweden; D014754:Violence / Q000517:prevention & control; D055815:Young Adult
keywords: Gender; hegemonic masculinity; interventions