title: Leveraging Pattern Semantics for Extracting Entities in Enterprises.
abstract: Entity Extraction is a process of identifying meaningful entities from text documents. In enterprises, extracting entities improves enterprise efficiency by facilitating numerous applications, including search, recommendation, etc. However, the problem is particularly challenging on enterprise domains due to several reasons. First, the lack of redundancy of enterprise entities makes previous web-based systems like NELL and OpenIE not effective, since using only high-precision/low-recall patterns like those systems would miss the majority of sparse enterprise entities, while using more low-precision patterns in sparse setting also introduces noise drastically. Second, semantic drift is common in enterprises ("Blue" refers to "Windows Blue"), such that public signals from the web cannot be directly applied on entities. Moreover, many internal entities never appear on the web. Sparse internal signals are the only source for discovering them. To address these challenges, we propose an end-to-end framework for extracting entities in enterprises, taking the input of enterprise corpus and limited seeds to generate a high-quality entity collection as output. We introduce the novel concept of Semantic Pattern Graph to leverage public signals to understand the underlying semantics of lexical patterns, reinforce pattern evaluation using mined semantics, and yield more accurate and complete entities. Experiments on Microsoft enterprise data show the effectiveness of our approach.
authors.affiliation: University of Illinois, Urbana, IL, USA.
authors.forename: Fangbo
authors.initials: F
authors.lastname: Tao
authors.affiliation: LinkedIn, Mountain View, CA, USA.
authors.forename: Bo
authors.initials: B
authors.lastname: Zhao
authors.affiliation: Microsoft, Mountain View, CA, USA.
authors.forename: Ariel
authors.initials: A
authors.lastname: Fuxman
authors.affiliation: UC Santa Barbara, Santa Barbara, CA, USA.
authors.forename: Yang
authors.initials: Y
authors.lastname: Li
authors.forename: Jiawei
authors.initials: J
authors.lastname: Han
keywords: Enterprise Entity Extraction; Enterprise Taxonomy; Semantic Pattern Graph