title: What Contract? With Whom? For What Purpose?
abstract: The central point in the U.S. Supreme Court upholding the Federal Trade Commission's action against the North Carolina State Board of Dental Examiners was that they acted without proper supervision from the State of North Carolina in curbing commercial activity: issuing cease and desist orders to teeth-whitening businesses, for example. It appears unlikely that the law of the land will allow professions to enforce and may substantially limit a profession's voice in defining nearby commercial activity. The line between professional services and commercial ones is not clear. Vending whitening agents, as drug stores do, is commercial but may not be professional. Providing such services in the dental office certainly should be professional, but is also certainly commercial. As dentistry becomes more overtly commercial in nature, it is likely that the profession will have less say over defining and enforcing oral healthcare practices.
authors.forename: Gordon H
authors.initials: GH
authors.lastname: DeFriese
mesh_terms: D000329:Advertising; D000488:Allied Health Personnel / Q000331:legislation & jurisprudence; D003815:Dentists / Q000941:ethics* / Q000331:legislation & jurisprudence; D034462:Dissent and Disputes / Q000331:legislation & jurisprudence; D004465:Economic Competition / Q000331:legislation & jurisprudence; D004990:Ethics, Dental; D006801:Humans; D008005:Licensure, Dental / Q000941:ethics* / Q000331:legislation & jurisprudence; D008389:Marketing of Health Services; D009657:North Carolina; D017009:Professional Autonomy; D012648:Self Care; D012941:Social Responsibility; D014073:Tooth Bleaching; D014481:United States