title: Inclusive Branding Strategies for Domestic Violence Agencies: Embracing Opportunities to Reach and Better Serve Male-Identified Survivors.
abstract: Successful strategies for branding that are inclusive of male-identified survivors were identified in this qualitative study through semi-structured interviews with leaders from six domestic violence agencies across the United States: four represented traditional domestic violence agencies and two represented specialized agencies with expertise in providing services to nontraditional survivors. The strategic implementation of (a) inclusive language, (b) visual diversity, (c) community outreach, and (d) communication channels emerged as successful strategies in branding in an inclusive way for male-identified survivors. The implementation of these successful strategies provides the opportunity for domestic violence agencies to create an inclusive environment for male-identified survivors and would contribute to a paradigm shift in how domestic violence is viewed.
authors.affiliation: 1 National Network to End Domestic Violence, Washington, DC, USA.
authors.forename: Morgan
authors.initials: M
authors.lastname: Dewey
authors.affiliation: 2 University of Vermont, Burlington, USA.
authors.forename: Sarah N
authors.initials: SN
authors.lastname: Heiss
mesh_terms: D000328:Adult; D000368:Aged; D017579:Domestic Violence; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008875:Middle Aged; D036301:Qualitative Research; D012657:Self-Help Groups; D017741:Survivors; D014481:United States
keywords: branding; domestic violence; gender; intimate partner violence