title: A closer look at prototypes: similarity, favourability, and the prototype willingness model. A response to the commentary of Gibbons and Gerrard.
authors.affiliation: a School of Psychology , University of Sydney , Sydney , Australia.
authors.forename: Jemma
authors.initials: J
authors.lastname: Todd
authors.affiliation: b Zorgaanbieders Online , Utrecht , The Netherlands.|c Nictiz , The Hague , The Netherlands.
authors.forename: Britt
authors.initials: B
authors.lastname: van Lettow
mesh_terms: D015438:Health Behavior; D006801:Humans; D012309:Risk-Taking