title: Branding emotion.
authors.forename: Mark
authors.initials: M
authors.lastname: Sorensen
authors.forename: Rick
authors.initials: R
authors.lastname: Ender
mesh_terms: D004644:Emotions; D005845:Georgia; D006769:Hospitals, General; D007398:Interpersonal Relations; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies