title: In Reply to Severance.
authors.affiliation: Associate professor of biomedical informatics, internal medicine, and public health, and associate dean for research informatics, Ohio State University College of Medicine, Columbus, Ohio; peter.embi@osumc.edu. Professor of medicine and associate dean for clinical and translational research, University of Cincinnati College of Medicine and Cincinnati VA Medical Center, Cincinnati, Ohio.
authors.forename: Peter J
authors.initials: PJ
authors.lastname: Embi
authors.forename: Joel
authors.initials: J
authors.lastname: Tsevat
mesh_terms: D057186:Comparative Effectiveness Research; D006801:Humans; D009042:Motivation; D015895:Relative Value Scales; D012108:Research Personnel; D057170:Translational Research, Biomedical