title: Value Promotion in Health Care: The Importance of Symmetry.
authors.affiliation: Fuqua School of Business, Sanford School of Public Policy, School of Medicine, Duke University, Durham, North Carolina.
authors.forename: Peter A
authors.initials: PA
authors.lastname: Ubel
mesh_terms: D003363:Cost Control; D003695:Delivery of Health Care; D005102:Health Expenditures; D006296:Health Services / Q000706:statistics & numerical data; D007878:Legislation as Topic; D014481:United States; D062505:Value-Based Purchasing / Q000191:economics / Q000331:legislation & jurisprudence*