title: Consumers' segmentation based on the acceptability of meat from entire male pigs with different boar taint levels in four European countries: France, Italy, Spain and United Kingdom.
abstract: Two consumer studies were conducted to know the acceptability of pork with different boar taint levels: test 1 performed in Spain (n=126) and United Kingdom (n=146), and test 2 performed in France (n=139) and Italy (n=140). Each test had 3 types of pork: 'Female meat', 'Low boar tainted meat', and a third type was 'Medium boar tainted meat' or 'High boar tainted meat'. Three main clusters were identified on the basis of 'How delicious do you find this meat?': 1-Pork lovers, 2-Boar meat lovers, 3-Reject boar tainted meat. Additionally, in test 2, a fourth cluster was identified: 'Reject low tainted meat'. A group of 16.2-38.2% of consumers rejected meat from boars, and another group of 12.4-21.7% rated the meat with medium or high levels of boar taint better than the meat from females, identifying a niche for meat from medium and high levels of boar taint, and suggesting the need to select carcasses on the basis of boar taint.
authors.affiliation: IRTA-Monells, Finca Camps i Armet, 17121 Monells, Spain. Electronic address: nuria.panella@irta.cat.
authors.forename: N
authors.initials: N
authors.lastname: Panella-Riera
authors.affiliation: IRTA-Monells, Finca Camps i Armet, 17121 Monells, Spain.
authors.forename: M
authors.initials: M
authors.lastname: Blanch
authors.affiliation: CREDA, Parc Mediterrani de la Tecnologia, 08860 Castelldefels, Spain.
authors.forename: Z
authors.initials: Z
authors.lastname: Kallas
authors.affiliation: IFIP, La Motte au Vicomte, 35651 Le Rheu, France.
authors.forename: P
authors.initials: P
authors.lastname: Chevillon
authors.affiliation: CRPA, Viale Timavo 43/2, 42121 Reggio Emilia, Italy.
authors.forename: A
authors.initials: A
authors.lastname: Garavaldi
authors.affiliation: IRTA-Monells, Finca Camps i Armet, 17121 Monells, Spain.
authors.forename: M
authors.initials: M
authors.lastname: Gil
authors.affiliation: CRPA, Viale Timavo 43/2, 42121 Reggio Emilia, Italy.
authors.forename: J M
authors.initials: JM
authors.lastname: Gil
authors.affiliation: IRTA-Monells, Finca Camps i Armet, 17121 Monells, Spain.
authors.forename: M
authors.initials: M
authors.lastname: Font-I-Furnols
authors.affiliation: IRTA-Monells, Finca Camps i Armet, 17121 Monells, Spain.
authors.forename: M A
authors.initials: MA
authors.lastname: Oliver
mesh_terms: D000736:Androstenes; D000818:Animals; D003258:Consumer Behavior; D005060:Europe; D005260:Female; D005506:Food Contamination; D006801:Humans; D008297:Male; D008460:Meat / Q000032:analysis*; D009812:Odorants; D012862:Skatole; D013552:Swine; D013649:Taste
chemical_list: D000736:Androstenes; D012862:Skatole
keywords: Acceptability; Androstenone; Boar taint; Clusters; Consumers; Skatole