title: Cognitive Schemas in Social Perception.
abstract: This paper explores the cognitive schemas involved in ingroup and outgroup perceptions of three U. S. religious denominations (Baptists, Lutherans, and Catholics) based on a factor analytically derived rating scale. Two principal techniques are used for assessing these perceptions, that is, Similarity Structure Analysis, SSA, and Procrustean Individual Differences Scaling, PINDIS. The first is used to determine what the within-group and between-group perceptual structures are, while the latter is used to determine communalities among the various structures (stereotypy). Results revealed a high communality between denominational self-perceptions as well as some stereotypic misperceptions of Baptists and Catholics, but not of Lutherans.
authors.forename: A
authors.initials: A
authors.lastname: Biela
authors.forename: J C
authors.initials: JC
authors.lastname: Lingoes
authors.forename: Y G
authors.initials: YG
authors.lastname: Lin
authors.forename: W J
authors.initials: WJ
authors.lastname: McKeachie