title: Introduction to Business Strategy.
authors.affiliation: Department of Radiology, Duke University School of Medicine, Durham, North Carolina. Electronic address: bhavik.patel@dm.duke.edu.
authors.forename: Bhavik N
authors.initials: BN
authors.lastname: Patel
authors.affiliation: Entrepreneurial Management Unit, Harvard Business School, Boston, Massachusetts.
authors.forename: Frank V
authors.initials: FV
authors.lastname: Cespedes
mesh_terms: D003132:Commerce / Q000458:organization & administration*; D004465:Economic Competition; D016520:Entrepreneurship; D006801:Humans; D017146:Models, Organizational; D015279:Organizational Culture; D009937:Organizational Objectives; D010934:Planning Techniques; D011216:Practice Management, Medical / Q000458:organization & administration*; D011871:Radiology