title: [The social catholic doctrine in the industrializing process of Francoist Spain: the case of the Alter pharmaceutical group].
abstract: Alter Laboratories and the group of companies developed by Juan José Alonso Grijalba (1894-1962) under Franco's regime held the Catholic social doctrine as the foundation of his business. This pharmacist was a strong advocate and propagandist of these ideas. In this paper, we outline the biography of this entrepreneur, describe his ideological principles, and analyze how these theories were implemented in the Alter Laboratories in their economic, cultural-recreational, and moral-religious dimensions. The business approach revealed by the writings of Juan José Alonso is a "patriarchal patronage"; his goal appears to have been the conversion of Alter into a "factory convent" with the programmatic foundations of Catholic humanism, in which the employer assumes a clearly despotic role and the intervention of workers is reduced to accepting the standards and perks offered by the employer.
authors.forename: Raúl
authors.initials: R
authors.lastname: Rodríguez Nozal
authors.forename: Antonio
authors.initials: A
authors.lastname: González Bueno
mesh_terms: D002410:Catholicism; D003132:Commerce; D004345:Drug Industry / Q000266:history*; D049673:History, 20th Century; D000067896:Industrial Development / Q000266:history*; D066262:Social Norms; D013030:Spain