title: Delivering a Positive Message.
authors.affiliation: Editor-in-Chief, JCO. editor@jco-online.com.
authors.forename: Robert G
authors.initials: RG
authors.lastname: Keim
mesh_terms: D004465:Economic Competition; D017598:Efficiency, Organizational; D006801:Humans; D007182:Income; D008389:Marketing of Health Services; D009970:Orthodontics / Q000191:economics* / Q000458:organization & administration; D017060:Patient Satisfaction; D011215:Practice Management, Dental / Q000191:economics* / Q000458:organization & administration; D014481:United States