title: Varied Individual Behavior: Some Theories, Measurement Methods and Models.
abstract: This paper examines the many potential causes of varied individual behavior, including the direct utility of variety. In turn, the variety conveyed by choice objects is defined, a theory of varied behavior is outlined, and a dynamic choice model is formulated. The theory and associated model help explain some old differences of opinion about the predictability of individual choices. This work also challenges the appropriateness of most current choice models when applied to high-involvement choice objects.
authors.forename: E A
authors.initials: EA
authors.lastname: Pessemier