title: A novel framework for analysing stakeholder interest in healthy foods: A case study on iodine biofortification.
abstract: Despite the availability of novel strategies to prevent micronutrient malnutrition, such as biofortification, limited understanding of stakeholders often hampers their success. We build upon the existing literature on protection motivations (PMT) and technology acceptance (TAM) to develop an integrated PMTAM model for analyzing stakeholders' reactions, on both the supply and demand sides. Regarding the latter, the case of the iodine biofortified food chain is used to evaluate African households' interest. All model constructs, and threat appraisal in particular, are decisive in determining the uptake of biofortification, while also social demographics and own nutrition status play an important role.
authors.affiliation: a Department of Agricultural Economics , Faculty of Bioscience Engineering, Ghent University , Ghent , Belgium.|b Department of Food Science and Technology/Nutrition , Faculty of Agriculture, Jomo Kenyatta University of Agriculture and Technology , Nairobi , Kenya.
authors.forename: Joseph Birundu
authors.initials: JB
authors.lastname: Mogendi
authors.affiliation: a Department of Agricultural Economics , Faculty of Bioscience Engineering, Ghent University , Ghent , Belgium.
authors.forename: Hans
authors.initials: H
authors.lastname: De Steur
authors.affiliation: a Department of Agricultural Economics , Faculty of Bioscience Engineering, Ghent University , Ghent , Belgium.
authors.forename: Xavier
authors.initials: X
authors.lastname: Gellynck
authors.affiliation: b Department of Food Science and Technology/Nutrition , Faculty of Agriculture, Jomo Kenyatta University of Agriculture and Technology , Nairobi , Kenya.
authors.forename: Anselimo
authors.initials: A
authors.lastname: Makokha
mesh_terms: D000328:Adult; D002648:Child; D000072001:Diet, Healthy; D007887:Fabaceae; D005191:Family Characteristics; D005527:Food, Fortified; D015438:Health Behavior; D006801:Humans; D007455:Iodine / Q000008:administration & dosage* / Q000097:blood; D008297:Male; D044342:Malnutrition / Q000097:blood / Q000517:prevention & control; D018977:Micronutrients / Q000008:administration & dosage / Q000097:blood; D008962:Models, Theoretical; D015203:Reproducibility of Results; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires
chemical_list: D018977:Micronutrients; D007455:Iodine
keywords: Africa; biofortification; iodine; preference; protection motivation theory; stakeholders; technology acceptance model