title: THE RELATIONSHIP OF LIKING AND CHOICE TO ATTRIBUTES OF AN ALTERNATIVE AND THEIR SALIENCY.
abstract: Evaluations of specific attributes of a subcompact automobile were combined in linear regressions to predict overall liking and purchase intention. Of two forms-raw scales and scales weighted by the importance attached to each attribute by each subject-unweighted evaluations proved more consistent and important predictors than did these same evaluations weighted by their saliency.
authors.forename: J U
authors.initials: JU
authors.lastname: Farley
authors.forename: J A
authors.initials: JA
authors.lastname: Howard
authors.forename: D
authors.initials: D
authors.lastname: Weinstein