title: Multidimensional Perceptions Of The 1972 Presidential Election.
abstract: Five separate multidimensional scaling analyses, with a total of 2231 subjects and with measurement occasions varying from election day to about 14 months after election day, resulted in two stable dimensions of political perception. These dimensions were identified as Republican and Democratic evaluative dimensions. Significant changes in the saliencies of these dimensions over time were noted for the pro-McGovern subjects, but no such changes were found for the pro-Nixon subjects. Most of these findings were consistent with the previous literature in political perception. The publicity surrounding Watergate apparently did not affect the stability of the political perceptions.
authors.forename: R
authors.initials: R
authors.lastname: Shikiar