title: Public perceptions of personalised nutrition through the lens of Social Cognitive Theory.
abstract: Social Cognitive Theory has been used to explain findings derived from focus group discussions ( N = 4) held in the United Kingdom with the aim of informing best practice in personalised nutrition. Positive expectancies included weight loss and negative expectancies surrounded on-line security. Monitoring and feedback were crucial to goal setting and progress. Coaching by the service provider, family and friends was deemed important for self-efficacy. Paying for personalised nutrition symbolised commitment to behaviour change. The social context of eating, however, was perceived a problem and should be considered when designing personalised diets. Social Cognitive Theory could provide an effective framework through which to deliver personalised nutrition.
authors.affiliation: 1 Ulster University, UK.
authors.forename: Audrey
authors.initials: A
authors.lastname: Rankin
authors.affiliation: 2 Newcastle University, UK.
authors.forename: Sharron
authors.initials: S
authors.lastname: Kuznesof
authors.affiliation: 2 Newcastle University, UK.
authors.forename: Lynn J
authors.initials: LJ
authors.lastname: Frewer
authors.affiliation: 3 Queen's University Belfast, UK.
authors.forename: Karen
authors.initials: K
authors.lastname: Orr
authors.affiliation: 3 Queen's University Belfast, UK.
authors.forename: Jenny
authors.initials: J
authors.lastname: Davison
authors.affiliation: 4 University of Porto, Portugal.
authors.forename: Maria Dv
authors.initials: MD
authors.lastname: de Almeida
authors.affiliation: 5 University of Bradford, UK.
authors.forename: Barbara
authors.initials: B
authors.lastname: Stewart-Knox
mesh_terms: D000328:Adult; D004035:Diet Therapy; D005260:Female; D017144:Focus Groups; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D054647:Nutrigenomics; D057285:Precision Medicine; D011582:Psychological Theory; D020377:Self Efficacy; D006113:United Kingdom
keywords: Food4Me; Social Cognitive Theory; focus groups; personalised nutrition; self-efficacy