title: How Are Online Health Messages Processed? Using Eye Tracking to Predict Recall of Information in Younger and Older Adults.
abstract: Little research has focused on what precedes the processing of health messages to predict recall of information and whether age matters in this regard. To address this gap, this study investigates the relationship between attention and recall among younger (<65 years) and older (≥65 years) adults. Using eye tracking, we exposed participants to a webpage consisting of text-only information, text with cognitive illustrations, or text with affective illustrations. When attention to text increased, older adults recalled more information, whereas younger adults did not. However, younger adults paid more attention to cognitive illustrations than older adults and recalled more information. These results reveal conditions under which health messages are effectively recalled by younger and older adults.
authors.affiliation: a Amsterdam School of Communication Research , University of Amsterdam , Amsterdam , The Netherlands.
authors.forename: Nadine
authors.initials: N
authors.lastname: Bol
authors.affiliation: a Amsterdam School of Communication Research , University of Amsterdam , Amsterdam , The Netherlands.
authors.forename: Julia C M
authors.initials: JC
authors.lastname: van Weert
authors.affiliation: a Amsterdam School of Communication Research , University of Amsterdam , Amsterdam , The Netherlands.
authors.forename: Eugène F
authors.initials: EF
authors.lastname: Loos
authors.affiliation: b Facebook , Palo Alto , California , USA.
authors.forename: Jennifer C
authors.initials: JC
authors.lastname: Romano Bergstrom
authors.affiliation: a Amsterdam School of Communication Research , University of Amsterdam , Amsterdam , The Netherlands.
authors.forename: Sifra
authors.initials: S
authors.lastname: Bolle
authors.affiliation: c Department of Medical Psychology , University of Amsterdam , Amsterdam , The Netherlands.
authors.forename: Ellen M A
authors.initials: EM
authors.lastname: Smets
mesh_terms: D000328:Adult; D000367:Age Factors; D000368:Aged; D000369:Aged, 80 and over; D001288:Attention / Q000502:physiology; D054626:Consumer Health Information; D005133:Eye Movements; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D011939:Mental Recall / Q000502:physiology*; D008875:Middle Aged; D055815:Young Adult