title: Demographic and psychographic associations of consumer intentions to purchase healthier food products.
abstract: OBJECTIVE
  This study investigated the associations of nutrition concerns, demographics, universalism (community oriented) values, perceived control over personal health and food buying, and perceived influence over the food system with intentions to purchase low fat, sugar and salt (LFSS) food products.
  
  
  METHODS
  A national online survey of 2204 Australian consumers administered in November 2011. Structural equation modeling was used to examine associations of LFSS purchasing intentions with demographic, values, perceived control, and influence factors.
  
  
  RESULTS
  Nutrition concern, perceived influence over the food system, and universalism values were key predictors of LFSS purchasing intentions. Almost two thirds (64.6%) of the variance associated with LFSS purchasing was explained by the structural equation model.
  
  
  CONCLUSIONS
  Communication programs which focus on universalism values, nutrition concern and perceived influence over the food system are likely to increase LFSS purchasing and perhaps reduce the demand for energy dense, nutrient poor foods.
authors: Centre for Physical Activity and Nutrition Research, School of Exercise and Nutrition Sciences, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia.
authors: Melissa
authors: M
authors: Burton
authors: School of Public Health and Preventive Medicine, Monash University, The Alfred Centre 99 Commercial Road, Melbourne 3004, Australia.
authors: Wei Chun
authors: WC
authors: Wang
authors: Centre for Physical Activity and Nutrition Research, School of Exercise and Nutrition Sciences, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia.
authors: Anthony
authors: A
authors: Worsley
keywords: Australia; EDNP foods; Food concerns; Purchasing intentions; Survey