title: The impact of user- and system-initiated personalization on the user experience at large sports events.
abstract: This article describes an experimental study investigating the impact on user experience of two approaches of personalization of content provided on a mobile device, for spectators at large sports events. A lab-based experiment showed that a system-driven approach to personalization was generally preferable, but that there were advantages to retaining some user control over the process. Usability implications for a hybrid approach, and design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems.
authors: Product Design and Manufacture Group, Faculty of Engineering, University of Nottingham China, Ningbo 315100, China. Electronic address: Xu.sun@nottingham.edu.cn.
authors: Xu
authors: X
authors: Sun
authors: Loughborough Design School, Loughborough University, Ashby Road, Loughborough LE11 3TU, UK. Electronic address: a.j.may@lboro.ac.uk.
authors: Andrew
authors: A
authors: May
authors: Department of Quantitative and Applied Economics, Nottingham University Business School, University of Nottingham China, Ningbo 315100, China. Electronic address: Qingfeng.wang@nottingham.edu.cn.
authors: Qingfeng
authors: Q
authors: Wang
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D064368:Healthy Volunteers; D006801:Humans; D008297:Male; D063731:Mobile Applications; D013177:Sports; D006113:United Kingdom; D014584:User-Computer Interface; D055815:Young Adult
keywords: Large sports event; Personalization; UX; User experience; User studies