title: Motivated to walk but nowhere to walk to: Differential effect of a mass media campaign by mix of local destinations.
abstract: OBJECTIVE
  Built environment attributes are associated with walking but little is known about how the impact of walking campaigns varies across different environments. The objective of this study was to compare the impact of a campaign on changes in walking between respondents with a high versus low mix of local destinations.
  
  
  METHODS
  Pre- and post-campaign data from a quasi-experimental study were used to compare changes in walking for residents aged 40-65 with high and low destination mix in a West Virginia community campaign (March-May 2005).
  
  
  RESULTS
  Overall samples consisted of 777 intervention community respondents and 388 comparison community respondents with pre- and post-campaign data. Among insufficiently active intervention respondents, those with high destination mix increased their walking by 0.64 days more than those with low mix (p < 0.05). No significant differences were observed among the comparison community.
  
  
  CONCLUSIONS
  The walking response to campaigns in those insufficiently active may be influenced by neighborhood attributes.
authors: Centre for the Built Environment and Health, School of Population Health, The University of Western Australia, 35 Stirling Hwy, Crawley, Western Australia 6009, Australia.
authors: Rosanne
authors: R
authors: Barnes
authors: School of Public Health, The University of Sydney, Sydney, Edward Ford Building (A27), New South Wales 2006, Australia.
authors: Adrian E
authors: AE
authors: Bauman
authors: McCaughey VicHealth Centre for Community Wellbeing, School of Population Health, The University of Melbourne, Level 5, 207 Bouverie Street, Parkville, 3010 Melbourne, Victoria, Australia.
authors: Billie
authors: B
authors: Giles-Corti
authors: School of Population Health, The University of Western Australia, 35 Stirling Hwy, Crawley, Western Australia 6009, Australia.
authors: Matthew W
authors: MW
authors: Knuiman
authors: School of Sport Science, Exercise and Health, The University of Western Australia, 35 Stirling Hwy, Crawley, Western Australia 6009, Australia.
authors: Michael
authors: M
authors: Rosenberg
authors: School of Political Science and Sociology, The Whitaker Institute 313 Aras Moyola National University of Ireland, Galway, Ireland.
authors: Kevin M
authors: KM
authors: Leyden
authors: School of Public Health, West Virginia University, One Medical Center Drive, Morgantown, WV 26506-9190, USA.
authors: Christiaan G
authors: CG
authors: Abildso
authors: School of Public Health, West Virginia University, One Medical Center Drive, Morgantown, WV 26506-9190, USA.
authors: Bill
authors: B
authors: Reger-Nash
keywords: Environment; Intervention studies; Mass media; Motor activity; Walking