title: The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States.
abstract: The aim was to assess the association of exposure to point-of-sale (POS) tobacco marketing with quit attempt and quit success in a prospective study of smokers in the United States. Data were collected via telephone-interview on exposure to POS tobacco marketing, sociodemographic and smoking-related variables from 999 smokers in Omaha, Nebraska, in the United States. Exposure to POS tobacco marketing was measured by asking respondents three questions about noticing pack displays, advertisements, and promotions in their respective neighborhoods stores. These three variables were combined into a scale of exposure to POS tobacco marketing. About 68% of the respondents participated in a six-month follow-up phone interview and provided data on quit attempts and smoking cessation. At the six-month follow-up, 39.9% of respondents reported to have made a quit attempt, and 21.8% of those who made a quit attempt succeeded in quitting. Exposure to POS marketing at baseline was not associated with the probability of having made a quit attempt as reported at the six-month follow-up (p = 0.129). However, higher exposure to POS marketing was associated with a lower probability of quit success among smokers who reported to have attempted to quit smoking at six-month follow-up (p = 0.006). Exposure to POS tobacco marketing is associated with lower chances of successfully quitting smoking. Policies that reduce the amount of exposure to POS marketing might result in higher smoking cessation rates.
authors: College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA. msiahpush@unmc.edu.
authors: Mohammad
authors: M
authors: Siahpush
authors: College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA. raees.shaikh@unmc.edu.
authors: Raees A
authors: RA
authors: Shaikh
authors: Roswell Park Cancer Institute, Elm and Carlton Streets|Buffalo, NY 14263, USA. Danielle.Smith@RoswellPark.org.
authors: Danielle
authors: D
authors: Smith
authors: Roswell Park Cancer Institute, Elm and Carlton Streets|Buffalo, NY 14263, USA. andrew.hyland@roswellpark.org.
authors: Andrew
authors: A
authors: Hyland
authors: Department of Psychiatry and Behavioral Sciences, Medical University of South Carolina, 67 President Street, MSC 861, Charleston, SC 29425, USA. cummingk@musc.edu.
authors: K Michael
authors: KM
authors: Cummings
authors: College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA. asia.sikora@unmc.edu.
authors: Asia Sikora
authors: AS
authors: Kessler
authors: Department of Psychology, University of Nebraska-Lincoln, 312 N 14th Street, Alexander West, Lincoln, NE 68588, USA. mdodd2@unl.edu.
authors: Michael D
authors: MD
authors: Dodd
authors: College of Business Administration, University of Nebraska-Lincoln, 312 N 14th Street, Alexander West, Lincoln, NE 68588, USA. lcarlson3@unl.edu.
authors: Les
authors: L
authors: Carlson
authors: College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA. jmeza@unmc.edu.
authors: Jane
authors: J
authors: Meza
authors: The Cancer Council Victoria, 615 St Kilda Road, Melbourne VIC 3094, Australia. melanie.wakefield@cancervic.org.au.
authors: Melanie
authors: M
authors: Wakefield
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D000368:Aged; D000369:Aged, 80 and over; D005260:Female; D006801:Humans; D008297:Male; D040541:Marketing / Q000379:methods*; D008875:Middle Aged; D009329:Nebraska; D011446:Prospective Studies; D012907:Smoking / Q000523:psychology*; D016540:Smoking Cessation / Q000523:psychology*; D011795:Surveys and Questionnaires; D019460:Tobacco Industry / Q000379:methods*; D014481:United States; D055815:Young Adult
keywords: point-of-sale tobacco marketing; quit attempt; smoking cessation