title: A Cognitive-Affective Scale for Hurricane Risk Perception.
abstract: The aim of this study was to develop a reliable and valid measure of hurricane risk perception. The utility of such a measure lies in the need to understand how people make decisions when facing an evacuation order. This study included participants located within a 15-mile buffer of the Gulf and southeast Atlantic U.S. coasts. The study was executed as a three-wave panel with mail surveys in 2010-2012 (T0baseline N = 629, 56%; T1retention N = 427, 75%; T2retention N = 350, 89%). An inventory based on the psychometric model was developed to discriminate cognitive and affective perceptions of hurricane risk, and included open-ended responses to solicit additional concepts in the T0survey. Analysis of the T0data modified the inventory and this revised item set was fielded at T1and then replicated at T2. The resulting scales were assessed for validity against existing measures for perception of hurricane risk, dispositional optimism, and locus of control. A measure of evacuation expectation was also examined as a dependent variable, which was significantly predicted by the new measures. The resulting scale was found to be reliable, stable, and largely valid against the comparison measures. Despite limitations involving sample size, bias, and the strength of some reliabilities, it was concluded that the measure has potential to inform approaches to hurricane preparedness efforts and advance planning for evacuation messages, and that the measure has good promise to generalize to other contexts in natural hazards as well as other domains of risk.
authors: Journalism & Media Communication, Colorado State University, Fort Collins, CO, USA.
authors: Craig W
authors: CW
authors: Trumbo
authors: Sociology, Colorado State University, Fort Collins, CO, USA.
authors: Lori
authors: L
authors: Peek
authors: Sociology, Louisiana State University, Baton Rouge, LA, USA.
authors: Michelle A
authors: MA
authors: Meyer
authors: Journalism & Media Communication, Colorado State University, Fort Collins, CO, USA.
authors: Holly L
authors: HL
authors: Marlatt
authors: Trauma, Health and Hazards Center, University of Colorado at Colorado Springs, Colorado Springs, CO, USA.
authors: Eve
authors: E
authors: Gruntfest
authors: Rosenstiel School of Marine and Atmospheric Science, University of Miami, Miami, FL, USA.
authors: Brian D
authors: BD
authors: McNoldy
authors: Atmospheric Science, Colorado State University, Fort Collins, CO, USA.
authors: Wayne H
authors: WH
authors: Schubert
keywords: Cognitive-affective processes; hurricanes; natural disasters; risk perception