title: Nutrition and health claims in products directed at children via television in Spain in 2012.
abstract: OBJECTIVE
  To describe the use of nutrition and health claims in products directed at children via television in Spain and to analyse their nutrient profile.
  
  
  METHODS
  A cross-sectional study of television food advertisements over 7 days in five Spanish television channels popular among children. The products were classified as core, non-core or miscellaneous, and as either healthy or less healthy, according to the United Kingdom Nutrient Profile Model. We registered all claims contained on the product (packaging and labelling) and its advertisement. We calculated the frequency distributions of health and nutrition claims.
  
  
  RESULTS
  During the 420hours of broadcasting, 169 food products were identified, 28.5% in the dairy group and 60.9% in the non-core category. A total of 53.3% of products contained nutrition claims and 26.6% contained health claims; 62.2% of the products with claims were less healthy. Low-fat dairy products were the food category containing the highest percentage of health and nutrition claims.
  
  
  CONCLUSIONS
  Over half of all food products marketed to children via television in Spain made some type of nutrition or health claim. Most of these products were less healthy, which could mislead Spanish consumers.
authors.affiliation: National School of Public Health, Institute of Health Carlos III, Madrid, Spain. Electronic address: mroyo@isciii.es.
authors.forename: Miguel Ángel
authors.initials: MÁ
authors.lastname: Royo-Bordonada
authors.affiliation: National School of Public Health, Institute of Health Carlos III, Madrid, Spain.
authors.forename: María José
authors.initials: MJ
authors.lastname: Bosqued-Estefanía
authors.affiliation: Department of Applied Epidemiology, National Center of Epidemiology, Madrid, Spain.
authors.forename: Javier
authors.initials: J
authors.lastname: Damián
authors.affiliation: National School of Public Health, Institute of Health Carlos III, Madrid, Spain.
authors.forename: Lázaro
authors.initials: L
authors.lastname: López-Jurado
authors.affiliation: National School of Public Health, Institute of Health Carlos III, Madrid, Spain.
authors.forename: María Ángeles
authors.initials: MÁ
authors.lastname: Moya-Geromini
mesh_terms: D002648:Child; D003430:Cross-Sectional Studies; D000067088:Direct-to-Consumer Advertising / Q000706:statistics & numerical data; D005502:Food; D006801:Humans; D009753:Nutritive Value; D013030:Spain; D013690:Television / Q000706:statistics & numerical data; D006113:United Kingdom
keywords: Alegación de salud; Alegación nutricional; Food advertising; Health claim; Marketing nutricional; Nutrient profiling; Nutrition claim; Nutrition marketing; Perfil nutricional; Publicidad alimentaria