title: Applying the Principles of McDonaldization to Medicine--Reply.
authors.affiliation: Department of Neurology, University of Rochester Medical Center, Rochester, New York.
authors.forename: E Ray
authors.initials: ER
authors.lastname: Dorsey
authors.affiliation: Department of Sociology, University of Maryland, College Park.
authors.forename: George
authors.initials: G
authors.lastname: Ritzer