title: Trialling a shaken baby syndrome prevention programme in the Auckland District Health Board.
abstract: To describe and evaluate a shaken baby prevention programme trialled in the Auckland District Health Board from January 2010, to December 2011.
  
  
  
  Development and implementation of the programme, telephone survey of a sample of caregivers and written survey of a sample of providers.
  
  
  
  At least 2,592 caregivers received the trial programme. 150 (6%) were surveyed by telephone a median of 6 weeks later. 128 (85%) remembered at least one key message, unprompted; most commonly "It's OK to walk away" (94/150, 63%). When asked, 92% had made a plan for what to do when frustrated and 63% had shared the information with others. Only 98/150 (65%) watched the programme DVD. Many said they already knew about the risks of shaking a baby, but still found the programme highly relevant. Thirty-one nurses were surveyed. There was a high degree of agreement that the programme was relevant. Barriers to programme delivery included time, workload and the documentation required.
  
  
  
  A shaken baby prevention programme adapted to New Zealand can be introduced in a District Health Board and is acceptable to caregivers and health professionals. Further research is needed to evaluate the content, mode of delivery and effectiveness of this programme.
authors.affiliation: Te Puaruruhau, Starship Children's Hospital, Park Road, Private Bag 92024, Auckland, New Zealand. patrickk@adhb.govt.nz.
authors.forename: Patrick
authors.initials: P
authors.lastname: Kelly
authors.forename: Kati
authors.initials: K
authors.lastname: Wilson
authors.forename: Aqeela
authors.initials: A
authors.lastname: Mowjood
authors.forename: Joshua
authors.initials: J
authors.lastname: Friedman
authors.forename: Peter
authors.initials: P
authors.lastname: Reed
mesh_terms: D000293:Adolescent; D000328:Adult; D001291:Attitude of Health Personnel; D003448:Crying; D005220:Fathers / Q000193:education*; D005260:Female; D006266:Health Education / Q000379:methods*; D006801:Humans; D007223:Infant; D007363:Intensive Care Units, Neonatal; D008297:Male; D008875:Middle Aged; D009035:Mothers / Q000193:education*; D009520:New Zealand; D009726:Nurses; D016730:Program Development; D015397:Program Evaluation; D038642:Shaken Baby Syndrome / Q000517:prevention & control*; D014742:Videodisc Recording; D055815:Young Adult