title: Determinants of Skin Cancer Preventive Behaviors Among Rural Farmers in Iran: an Application of Protection Motivation Theory.
abstract: Skin cancer is one of the most prevalent cancers, worldwide, which happens more among those with more sunlight exposure like farmers. The aim of this study was to explore the determinants of skin cancer preventive behaviors (SCPBs) among rural farmers using Protection Motivation Theory (PMT). In this cross-sectional study, multistage random sampling was employed to enroll 238 farmers referring to rural health houses (HH) in Chaldoran County, Iran. A valid and reliable instrument based on PMT variables was used. Significant correlations were found between all PMT variables with SCPBs (p < 0.05). Hierarchical multiple linear regressions were performed with Protection Motivation and SCPBs as outcome variables. Predictors for these two outcome variables were classified in two different blocks according to their natures. Demographic characteristics (p > 0.05) and PMT constructs (p < 0.001) explained 3 and 63.6 % of the observed variance in Protection Motivation, respectively. Also, no significant effect was found on SCPBs by demographic variables, in the first block (∆R2= 0.025); however, in the second block, Perceived Susceptibility (p = 0.000), Rewards (p = 0.022), Self-efficacy (p = 0.000), and Response Cost (p = 0.001) were significant predictors of SCPBs (∆R2= 0.432). Health care providers may consider PMT as a framework for developing educational interventions aiming at improving SCPBs among rural farmers.
authors.affiliation: Department of Health Education and Promotion, Tabriz University of Medical Sciences, Tabriz, Iran.
authors.forename: Towhid
authors.initials: T
authors.lastname: Babazadeh
authors.affiliation: Department of Health Education and Promotion, Tabriz University of Medical Sciences, Tabriz, Iran. haidarnadrian@gmail.com.
authors.forename: Haidar
authors.initials: H
authors.lastname: Nadrian
authors.affiliation: Department of Disease Control and Prevention, Chalderan Health Care Center, Urmia University of Medical Sciences, Urmia, Iran.
authors.forename: Morteza
authors.initials: M
authors.lastname: Banayejeddi
authors.affiliation: Department of Public Health, Urmia University of Medical Sciences, Urmia, Iran.
authors.forename: Baratali
authors.initials: B
authors.lastname: Rezapour
mesh_terms: D000328:Adult; D003430:Cross-Sectional Studies; D000067565:Farmers / Q000523:psychology*; D015438:Health Behavior; D006801:Humans; D007492:Iran; D008297:Male; D009042:Motivation; D012424:Rural Population; D020377:Self Efficacy; D012878:Skin Neoplasms / Q000517:prevention & control*
keywords: Protection Motivation Theory; Rural farmers; Skin cancer prevention