title: What matters is more than just the choice of pharmaceutical agent.
authors.affiliation: Division of Neuroscience, University of Dundee Medical School, Dundee, UK. brian.kidd@nhs.net.
authors.forename: Brian
authors.initials: B
authors.lastname: Kidd
authors.affiliation: National Addiction Centre, Institute of Psychiatry, London, UK.
authors.forename: Ed
authors.initials: E
authors.lastname: Day
authors.affiliation: National Addiction Centre, Institute of Psychiatry, London, UK.
authors.forename: John
authors.initials: J
authors.lastname: Strang
keywords: Context; patient experience; stigma; substitution therapy; treatment choice