title: Memes and the evolution of religion: We need memetics, too.
abstract: In their analysis, Norenzayan et al. completely ignore memetics, which, unlike other theories, treats memes as replicators and looks to memetic as well as genetic advantage. Now that memes are evolving ever faster, genetic advantage is less relevant. So when religious and secular values are at odds, we need a memetic analysis to understand what is going on.
authors.affiliation: Department of Psychology,University of Plymouth,Portland Square,Plymouth PL4 8AA,United Kingdom.susan.blackmore@virgin.nethttp://www.susanblackmore.uk.
authors.forename: Susan
authors.initials: S
authors.lastname: Blackmore
mesh_terms: D005075:Biological Evolution; D006801:Humans; D012067:Religion