title: Effectively Communicating Colorectal Cancer Screening Information to Primary Care Providers: Application for State, Tribe or Territory Comprehensive Cancer Control Coalitions.
abstract: BACKGROUND
  Patients are more likely to be screened for colorectal cancer if it is recommended by a health care provider. Therefore, it is imperative that providers have access to the latest screening guidelines.
  
  
  OBJECTIVE
  This practice-based project sought to identify Kentucky primary care providers' preferred sources and methods of receiving colorectal cancer information to improve state comprehensive cancer control provider outreach initiatives.
  
  
  METHODS
  Four focus groups were conducted with primary care physicians, nurse practitioners, and physician assistants. Discussion included preferred sources and methods of receiving updated screening guidelines, legislation, and statewide public awareness campaign materials.
  
  
  RESULTS
  Providers (N= 17) identified their preferred methods for receiving colorectal cancer information as: routine emails from trusted sources (colleagues, professional societies and research, and advocacy agencies), scientific journals, existing conferences, and the media.
  
  
  CONCLUSIONS
  When delivering colorectal cancer information to primary care providers, multiple approaches are needed. An ideal partner for dissemination of information is state comprehensive cancer control coalitions, considering their prioritization of colorectal cancer screening and existing networks of partners who were identified as trusted sources.
  Assessment of primary care providers' preferred methods and sources of receiving colorectal cancer information informs strategies for practice among comprehensive cancer control coalitions.
authors.affiliation: Kentucky Cancer Consortium, University of Kentucky, Lexington, KY 40504.
authors.forename: Jennifer
authors.initials: J
authors.lastname: Redmond
authors.affiliation: Department of Health Behavior, University of Kentucky College of Public Health, Lexington, KY, 40504.
authors.forename: Robin
authors.initials: R
authors.lastname: Vanderpool
authors.affiliation: Institute of Archaeology, University of Oxford, Oxford, United Kingdom.
authors.forename: Rebecca
authors.initials: R
authors.lastname: McClung