title: Qualitative research, observational research, and The BMJ.
authors.affiliation: University of Auckland, Private Bag 92019, Auckland, New Zealand.
authors.forename: Mark J
authors.initials: MJ
authors.lastname: Bolland
authors.affiliation: Health Services Research Unit, University of Aberdeen, Foresterhill, Aberdeen AB25 2ZD, UK.
authors.forename: Alison
authors.initials: A
authors.lastname: Avenell
authors.affiliation: University of Auckland, Private Bag 92019, Auckland, New Zealand.
authors.forename: Andrew
authors.initials: A
authors.lastname: Grey
mesh_terms: D035081:Editorial Policies; D006801:Humans; D010506:Periodicals as Topic; D036301:Qualitative Research