title: The BMJ editors respond.
authors.affiliation: The BMJ, London WC1H 9JR, UK.
authors.forename: Elizabeth
authors.initials: E
authors.lastname: Loder
authors.affiliation: The BMJ, London WC1H 9JR, UK.
authors.forename: Trish
authors.initials: T
authors.lastname: Groves
authors.affiliation: The BMJ, London WC1H 9JR, UK.
authors.forename: Sara
authors.initials: S
authors.lastname: Schroter
authors.affiliation: The BMJ, London WC1H 9JR, UK.
authors.forename: Jose G
authors.initials: JG
authors.lastname: Merino
authors.affiliation: The BMJ, London WC1H 9JR, UK.
authors.forename: Wim
authors.initials: W
authors.lastname: Weber
authors.affiliation: The BMJ, London WC1H 9JR, UK.
authors.forename: Fiona
authors.initials: F
authors.lastname: Godlee
mesh_terms: D035081:Editorial Policies; D006801:Humans; D010506:Periodicals as Topic; D036301:Qualitative Research