title: Restricting Advertisements for High-Fat, High-Sugar Foods during Children's Television Programs: Attitudes in a US Population-Based Sample.
abstract: BACKGROUND
  Children in the United States (US) are frequently exposed to advertisements for high-fat, high-sugar (HFHS) foods, which is linked to greater demand for and consumption of those foods. Restricting advertisements for HFHS foods may be a viable obesity prevention strategy-however, public support for policy change is unclear.
  
  
  METHODS
  A secondary analysis of the 2012 Annenberg National Health Communication Survey was conducted. Respondents (N = 1838) were 53.2% female, mean age 50.0 ± 16.5 years. Race/ethnic composition was 76.8% white, 7.4% black, 9.2% Hispanic, and 6.6% other. The percentage of respondents supporting and opposing the regulation was calculated and logistic regression models identified predictors of support. Potential predictors included sociodemographic variables, attitudes towards other health regulations (e.g., smoking bans in public places), and various health behaviors (e.g., fruit and vegetable intake).
  
  
  RESULTS
  A total of 56.3% of respondents supported or strongly supported advertisement restrictions, while only 8.2% strongly opposed. Approximately 20% had no opinion. Greatest support was found among respondents who supported smoking bans in public settings (OR = 4.3), who supported banning trans fats in restaurants (OR = 1.7), and who were older (OR = 1.7).
  
  
  CONCLUSIONS
  The US adult population appears to have an appetite for restricting HFHS advertising to children, with more than half the populace supporting such a policy in 2012. This may be an opportune time to implement and rigorously evaluate such childhood obesity prevention strategies.
authors.affiliation: 1 Department of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill , Chapel Hill, NC.
authors.forename: Gina
authors.initials: G
authors.lastname: Tripicchio
authors.affiliation: 2 Department of Epidemiology and Population Health, Albert Einstein College of Medicine , Bronx, NY.
authors.forename: Moonseong
authors.initials: M
authors.lastname: Heo
authors.affiliation: 3 Center for Obesity Prevention and Education, Villanova University College of Nursing, Villanova, PA.
authors.forename: Lisa
authors.initials: L
authors.lastname: Diewald
authors.affiliation: 4 School of Media and Journalism, University of North Carolina at Chapel Hill , Chapel Hill, NC.
authors.forename: Seth M
authors.initials: SM
authors.lastname: Noar
authors.affiliation: 4 School of Media and Journalism, University of North Carolina at Chapel Hill , Chapel Hill, NC.
authors.forename: Rachel
authors.initials: R
authors.lastname: Dooley
authors.affiliation: 5 Pediatric Unit, Verona University Medical School , Verona, Italy ; Pennington Biomedical Research Center, Baton Rouge, LA.
authors.forename: Angelo
authors.initials: A
authors.lastname: Pietrobelli
authors.affiliation: 1 Department of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill , Chapel Hill, NC.
authors.forename: Kyle S
authors.initials: KS
authors.lastname: Burger
authors.affiliation: 6 Department of Counseling, School, and Educational Psychology, Graduate School of Education, University at Buffalo , Buffalo, NY.
authors.forename: Myles S
authors.initials: MS
authors.lastname: Faith
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence / Q000592:standards*; D002648:Child; D002652:Child Behavior / Q000523:psychology*; D002664:Child Nutritional Physiological Phenomena; D002755:Choice Behavior; D003430:Cross-Sectional Studies; D019649:Food Industry / Q000331:legislation & jurisprudence; D005518:Food Preferences / Q000523:psychology*; D033161:Government Regulation; D015438:Health Behavior; D006801:Humans; D008297:Male; D018673:Nutrition Policy; D063766:Pediatric Obesity / Q000453:epidemiology / Q000517:prevention & control* / Q000523:psychology; D013690:Television; D014481:United States / Q000453:epidemiology