title: Impact of a population-wide mental health promotion campaign on people with a diagnosed mental illness or recent mental health problem.
abstract: OBJECTIVE
  To determine the impact of the Act-Belong-Commit mental health promotion campaign on people with a diagnosed mental illness or who had sought professional help for a mental health problem in the previous 12 months.
  
  
  METHODS
  In 2013 and 2014, 1,200 adults in Western Australia were interviewed by telephone. The questionnaire measured campaign reach, impact on beliefs about mental health and mental illness and behavioural impact.
  
  
  RESULTS
  Campaign impact on changing the way respondents thought about mental health was significantly higher among those with a mental illness or who had sought help (41.4% vs 24.2%; p<0.001), as was doing something for their mental health as a result of their exposure to the campaign (20.5% vs 8.7%; p<0.001).
  
  
  CONCLUSIONS
  The campaign appears to empower people with a mental illness or who recently sought help to take steps of their own to enhance their mental health.
authors.affiliation: School of Public Health, Faculty of Health Sciences, Curtin University, Western Australia.
authors.forename: Rob
authors.initials: R
authors.lastname: Donovan
authors.affiliation: School of Public Health, Faculty of Health Sciences, Curtin University, Western Australia.
authors.forename: Geoffrey
authors.initials: G
authors.lastname: Jalleh
authors.affiliation: School of Public Health, Faculty of Health Sciences, Curtin University, Western Australia.
authors.forename: Katy
authors.initials: K
authors.lastname: Robinson
authors.affiliation: School of Public Health, Faculty of Health Sciences, Curtin University, Western Australia.
authors.forename: Chad
authors.initials: C
authors.lastname: Lin
mesh_terms: D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D001523:Mental Disorders / Q000175:diagnosis / Q000523:psychology* / Q000628:therapy; D008603:Mental Health; D015397:Program Evaluation; D014904:Western Australia
keywords: campaign evaluation; empowerment; mental health promotion; mental illness prevention