title: Standing out: overcoming fear.
abstract: The BloodtoBaby campaign provides midwives, students and others involved in the childbirth continuum with clear evidence based tools to teach women and families about the benefits of delayed cord clamping (DCC). Gaining sponsorship has enabled these educational tools to be distributed free of charge, shipped as far afield as New Zealand, South Africa, Palestine and across the UK. Developing the BloodtoBaby campaign has been incredibly empowering and, of course, rewarding. I am truly appreciative not just of its success but also, importantly, the journey itself and the personal knowledge I have gained. I've been faced with challenges and asked myself many questions but, unexpectedly, I have uncovered many personal treasures and I'd like to share those with you.
authors.forename: Hannah
authors.initials: H
authors.lastname: Tizard
mesh_terms: D001294:Attitude to Health; D003250:Constriction; D055318:Evidence-Based Nursing / Q000379:methods*; D005239:Fear; D005260:Female; D006801:Humans; D016389:Maternal-Child Nursing / Q000379:methods*; D008880:Midwifery / Q000379:methods*; D009035:Mothers / Q000523:psychology*; D010353:Patient Education as Topic / Q000379:methods*; D013997:Time Factors; D014470:Umbilical Cord; D006113:United Kingdom