title: Health claims using the term 'sustained energy' are trending but glycaemic response data are being used to support: is this misleading without context?
abstract: One of the most recent food trends is the quest for products that provide 'sustained energy'; a term that is garnering considerable attention within the marketplace. Often, 'sustained energy' health claims are based on a food's post-prandial glycaemic response. However, are generalised health claims regarding 'sustained energy' valid when only supported by glycaemic response data? Without context, the short answer is: probably not. Health claims that link sustained energy to a glycaemic response, or any other attribute of a food or diet, require context to ensure that the public correctly interprets and experiences the claimed effect and is not misled in their quest for healthy foods that impose the desired physiological benefit.
authors.affiliation: Pulse Canada, Winnipeg, MB, Canada.
authors.forename: C P F
authors.initials: CP
authors.lastname: Marinangeli
authors.affiliation: Diabetes & Nutritional Sciences Division, Faculty of Life Sciences & Medicine, King's College London, London, UK.
authors.forename: S V
authors.initials: SV
authors.lastname: Harding
mesh_terms: D003254:Consumer Advocacy; D004033:Diet Fads / Q000009:adverse effects*; D000072001:Diet, Healthy / Q000191:economics; D061215:Energy Drinks / Q000009:adverse effects* / Q000191:economics; D002149:Energy Intake; D005221:Fatigue / Q000191:economics / Q000517:prevention & control*; D018857:Food Packaging / Q000941:ethics / Q000639:trends; D005607:Fraud / Q000517:prevention & control; D055951:Functional Food / Q000009:adverse effects* / Q000191:economics; D038321:Glycemic Index; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D006943:Hyperglycemia / Q000191:economics / Q000209:etiology; D007003:Hypoglycemia / Q000191:economics / Q000517:prevention & control*; D052756:Nutritional Sciences / Q000193:education
keywords: functional foods; glycaemia; health claims; sustained energy