title: "There's no reason why": a campaign to raise cancer awareness among adolescents.
abstract: BACKGROUND
  Adolescents with cancer often experience a longer diagnostic delay than children, mainly because they take longer to go to a doctor. The Italian Society for Adolescents with Oncohematological Diseases (SIAMO) has launched an information campaign focusing on raising adolescents' awareness of the importance of diagnosing cancer early.
  
  
  METHODS
  The concepts of the campaign were developed by a scientific committee of clinicians, cancer patients and their parents, and marketing experts. The title of the campaign is "There's no reason why". A video has been launched on TV channels and the Internet, and the final frame refers viewers to the SIAMO website, which provides advice to help adolescents interpret any symptoms they experience.
  
  
  RESULTS
  The video has had 12,181 views. In the 6 months following the launch of the campaign, the SIAMO website page dedicated to the campaign was opened by 9,767 viewers for a total of 13,632 views.
  
  
  CONCLUSIONS
  Though it remains very difficult to judge the efficacy of this initiative, the value of a campaign focusing on improving the adolescent population's cancer awareness is supported by the large number of studies published on the diagnostic delay in this age group. Our campaign goes to show the importance of ensuring cooperation between the different stakeholders involved in the global care of adolescents with cancer.
authors.affiliation: Pediatric Oncology Unit, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.
authors.forename: Chiara
authors.initials: C
authors.lastname: Magni
authors.affiliation: Associazione Dynamo Camp Onlus, Limestre (Pistoia) - Italy.|Federazione Italiana Associazioni Genitori Oncoematologia Pediatrica FIAGOP, Modena - Italy.
authors.forename: Francesca
authors.initials: F
authors.lastname: Maggioni
authors.affiliation: Federazione Italiana Associazioni Genitori Oncoematologia Pediatrica FIAGOP, Modena - Italy.
authors.forename: Angelo
authors.initials: A
authors.lastname: Ricci
authors.affiliation: Pediatric Onco-Hematology, Stem Cell Transplantation and Cell Therapy Division, Regina Margherita Children's Hospital, Turin - Italy.
authors.forename: Elena
authors.initials: E
authors.lastname: Barisone
authors.affiliation: Pediatric Hematology-Oncology Department and Tettamanti Research Center, Milano-Bicocca University, Fondazione MBBM, San Gerardo Hospital, Monza - Italy.
authors.forename: Momcilo
authors.initials: M
authors.lastname: Jankovic
authors.affiliation: Federazione Italiana Associazioni Genitori Oncoematologia Pediatrica FIAGOP, Modena - Italy.
authors.forename: Emma Sarlo
authors.initials: ES
authors.lastname: Postiglione
authors.affiliation: Ogilvy and Mather Italia, Milan - Italy.
authors.forename: Enrica
authors.initials: E
authors.lastname: Cargnel
authors.affiliation: Department of Computer Science, University of Milan, Milan - Italy.
authors.forename: Barbara Rita
authors.initials: BR
authors.lastname: Barricelli
authors.affiliation: Department of Computer Science, University of Milan, Milan - Italy.
authors.forename: Stefano
authors.initials: S
authors.lastname: Valtolina
authors.affiliation: Pediatric Oncology Unit, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.
authors.forename: Laura
authors.initials: L
authors.lastname: Veneroni
authors.affiliation: Pediatric Oncology Unit, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.
authors.forename: Stefano
authors.initials: S
authors.lastname: Chiaravalli
authors.affiliation: Pediatric Oncology Unit, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.
authors.forename: Pietro
authors.initials: P
authors.lastname: Lapidari
authors.affiliation: Pediatric Oncology Unit, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.
authors.forename: Mirko
authors.initials: M
authors.lastname: Capelletti
authors.affiliation: Pediatric Oncology Unit, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.|Clinical Psychology, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.
authors.forename: Carlo A
authors.initials: CA
authors.lastname: Clerici
authors.affiliation: Pediatric Hematology-Oncology Department and Tettamanti Research Center, Milano-Bicocca University, Fondazione MBBM, San Gerardo Hospital, Monza - Italy.
authors.forename: Andrea
authors.initials: A
authors.lastname: Biondi
authors.affiliation: Pediatric Oncology Unit, Fondazione IRCCS Istituto Nazionale Tumori, Milan - Italy.
authors.forename: Andrea
authors.initials: A
authors.lastname: Ferrari
mesh_terms: D000293:Adolescent; D000367:Age Factors; D001364:Awareness; D057210:Delayed Diagnosis / Q000517:prevention & control*; D055088:Early Detection of Cancer / Q000523:psychology / Q000639:trends; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D020407:Internet; D007558:Italy; D007802:Language; D008297:Male; D009369:Neoplasms / Q000175:diagnosis* / Q000523:psychology; D014743:Videotape Recording