title: Sign and Share: What Influences Our Participation in Online Microvolunteering.
abstract: Microvolunteering is bite-size volunteering with no commitment to repeat and minimum formality, involving short and specific actions. Online microvolunteering occurs through an internet-connected device. University students' online microvolunteering decisions were investigated using an extended theory of planned behavior (TPB) comprising attitudes and normative and control perceptions, with the additional variables of moral norm and group norm. Participants (N = 303) completed the main TPB questionnaire and 1-month follow-up survey (N = 171) assessing engagement in online microvolunteering. Results generally supported standard and additional TPB constructs predicting intention. Intention predicted behavior. The findings suggest an important role for attitudes and moral considerations in understanding what influences this increasingly popular form of online activity.
authors.affiliation: School of Psychology and Counselling, Queensland University of Technology , Queensland, Australia .
authors.forename: Stacey A
authors.initials: SA
authors.lastname: Mackay
authors.affiliation: School of Psychology and Counselling, Queensland University of Technology , Queensland, Australia .
authors.forename: Katherine M
authors.initials: KM
authors.lastname: White
authors.affiliation: School of Psychology and Counselling, Queensland University of Technology , Queensland, Australia .
authors.forename: Patricia L
authors.initials: PL
authors.lastname: Obst
mesh_terms: D000293:Adolescent; D000328:Adult; D000359:Aftercare; D005260:Female; D006379:Helping Behavior; D006801:Humans; D033182:Intention; D020407:Internet; D008297:Male; D008875:Middle Aged; D011582:Psychological Theory; D014838:Volunteers / Q000523:psychology*; D055815:Young Adult