title: Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach.
abstract: Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.
authors.affiliation: Department of Evolution and Ecology & Genome Center, University of California, Davis, Davis, CA 95616.
authors.forename: Katherine
authors.initials: K
authors.lastname: Dahlhausen
authors.affiliation: Wellness and Animal Behavior, San Francisco Zoological Society, San Francisco, CA 94132.
authors.forename: Bethany L
authors.initials: BL
authors.lastname: Krebs
authors.affiliation: Wellness and Animal Behavior, San Francisco Zoological Society, San Francisco, CA 94132.
authors.forename: Jason V
authors.initials: JV
authors.lastname: Watters
authors.affiliation: Department of Evolution and Ecology & Genome Center, University of California, Davis, Davis, CA 95616.
authors.forename: Holly H
authors.initials: HH
authors.lastname: Ganz