title: Opening the Door to Patient Retention: A Look at New Technology Trends.
abstract: What is the number one factor that shapes a patient's overall opinion of his or her medical practitioner and fosters the loyalty we all seek? The answer might surprise you, and you may find that you have been using your resources ineffectively. This article uncovers the latest technology trends for retaining and reactivating your patients, an approach that is much more cost effective than constantly bringing in new patients as others go out the back door. We also look at a couple of recent studies that blow the lid off traditional thinking with regard to patient communication and practice loyalty. The result will be an increased recognition of what drives and motivates patients. Find out how your practice can use the newest technology to streamline and simplify a number of important, but ordinary, communication processes to help keep patients engaged. Effective, ongoing, and timely communication not only enhances the patient experience, it also increases staff efficiency and helps your office run more smoothly.
authors.forename: Ron
authors.initials: R
authors.lastname: Hartley
mesh_terms: D034742:Electronic Mail; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000639:trends*; D010353:Patient Education as Topic / Q000639:trends; D010817:Physician-Patient Relations; D011216:Practice Management, Medical / Q000639:trends*; D061108:Social Media; D011795:Surveys and Questionnaires