title: Media Competition Implementation for the Massachusetts Childhood Obesity Research Demonstration Study (MA-CORD): Adoption and Reach.
abstract: The Massachusetts Childhood Obesity Research Demonstration Study (MA-CORD) was a multi-level, multi-sector community intervention with a media competition component to provide an overarching synergy and promote awareness of target behaviors to reduce childhood obesity. Students participating in the media competition were tasked with developing videos, song/rap lyrics, and artwork that reflected the goals. The aim of this study is to document the process used to develop and implement the media competition along with its reach and adoption. An adapted version of Neta and colleagues' 2015 framework on dissemination and implementation was used to summarize the process by which the media competition was developed and implemented. Adoption was defined by whether eligible schools or afterschool programs decided to implement the media competition. Reach was defined by student participation rates within schools/programs and the number of votes cast for the finalists on the coalition website and students' paper ballots. A total of 595 students participated in the media competition from 18 school and afterschool programs in two communities. Adoption of the media competitions ranged from 22% to 100% in programs and reach ranged from 3% to 33% of the student population. The documentation of the implementation should contribute to the replication of the media competition.
authors.affiliation: Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA. scriss@mail.harvard.edu.
authors.forename: Shaniece
authors.initials: S
authors.lastname: Criss
authors.affiliation: Department of Nutrition, Harvard T.H. Chan School of Public Health, 655 Huntington Avenue, Boston, MA 02115, USA. lcheung@hsph.harvard.edu.
authors.forename: Lilian
authors.initials: L
authors.lastname: Cheung
authors.affiliation: Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA. cgiles@hsph.harvard.edu.
authors.forename: Catherine
authors.initials: C
authors.lastname: Giles
authors.affiliation: Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA. sgortmak@hsph.harvard.edu.
authors.forename: Steven
authors.initials: S
authors.lastname: Gortmaker
authors.affiliation: Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA. vish_viswanath@dfci.harvard.edu.|Dana-Farber Cancer Institute, 450 Brookline Avenue, Boston, MA 02215, USA. vish_viswanath@dfci.harvard.edu.
authors.forename: Kasisomayajula
authors.initials: K
authors.lastname: Viswanath
authors.affiliation: Massachusetts Department of Public Health, Bureau of Community Health and Prevention, 250 Washington Street, Boston, MA 02108, USA. jo-ann.kwass@state.ma.us.
authors.forename: Jo-Ann
authors.initials: JA
authors.lastname: Kwass
authors.affiliation: Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA. kdavison@hsph.harvard.edu.|Department of Nutrition, Harvard T.H. Chan School of Public Health, 655 Huntington Avenue, Boston, MA 02115, USA. kdavison@hsph.harvard.edu.
authors.forename: Kirsten
authors.initials: K
authors.lastname: Davison
mesh_terms: D002648:Child; D002675:Child, Preschool; D003146:Communications Media; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008404:Massachusetts; D063766:Pediatric Obesity / Q000517:prevention & control*; D012574:Schools; D013334:Students
keywords: adoption; childhood obesity; elementary school; implementation; media competition; reach