title: Assessing the potential to combine attitude tracking and health campaign evaluation surveys.
abstract: Issue addressed:Online surveys are becoming increasingly popular in health research because of the low cost and fast completion time. A large proportion of online survey costs are allocated to setup and administration expenses, which suggests that conducting fewer, longer surveys would be a cost-effective approach. The current study assessed whether the incorporation of a health campaign evaluation survey within a longitudinal attitudes and behaviours tracking survey produced different outcomes compared with the separate administration of the evaluation survey.Methods:Data were collected via an online panel, with 688 respondents completing the combined survey and 657 respondents completing the evaluation-only survey. Regression analyses were conducted to examine whether survey type was related to the campaign evaluation results.Results:Those who completed the combined survey perceived the campaign advertisement to be more personally relevant than those completing the evaluation-only survey. There were no differences in results relating to campaign awareness and reported behavioural change as a result of campaign exposure.Conclusions:There were minimal differences between results obtained from combining an attitude/behaviour tracking survey with a campaign evaluation survey. Any priming or order effects were limited to respondents' cognitive responses to the advertisement.So what?:The results suggest that health practitioners with limited resources available for tracking and evaluation research may be able to maximise outcomes by administering fewer, longer surveys.
authors.affiliation: Faculty of Health Sciences, Curtin University, Kent Street, Bentley, Perth WA 6102, Australia.
authors.forename: Lauren P
authors.initials: LP
authors.lastname: Hollier
authors.affiliation: School of Psychology and Speech Pathology, Curtin University, Kent Street, Bentley, Perth WA 6102, Australia.
authors.forename: Simone
authors.initials: S
authors.lastname: Pettigrew
authors.affiliation: Cancer Council WA, 420 Bagot Road, Subiaco, Perth WA 6008, Australia.
authors.forename: Carolyn
authors.initials: C
authors.lastname: Minto
authors.affiliation: School of Psychology and Speech Pathology, Curtin University, Kent Street, Bentley, Perth WA 6102, Australia.
authors.forename: Terry
authors.initials: T
authors.lastname: Slevin
authors.affiliation: Cancer Council WA, 420 Bagot Road, Subiaco, Perth WA 6008, Australia.
authors.forename: Mark
authors.initials: M
authors.lastname: Strickland
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D020407:Internet; D008297:Male; D008875:Middle Aged; D015397:Program Evaluation / Q000379:methods* / Q000592:standards*; D012107:Research Design; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires / Q000592:standards*; D055815:Young Adult