title: Precision medical communication to optimize stakeholder information exchange: a '4M-Quadrant' approach.
abstract: Personalized and precision medicine concepts have transformed the healthcare delivery environment from research and development to commercialization. Precision medical communication (PMC) represents a strategy to maximize personalized healthcare elements in medical-related exchanges to optimize value from the activity for the associated stakeholders. It is a discipline of developing the right message through the right mechanism at the right moment to the right healthcare member. PMC enhances the value of information exchange among stakeholders because it integrates data, analytics, and environmental and medical insights to efficiently disseminate more precise content to specified audiences in a balanced and compliant manner.
authors.affiliation: Pfizer, US Medical Affairs, Global Established Pharma, 235 E. 42nd Street, New York, NY, USA. Electronic address: Rebecca.Ashkenazy@Pfizer.com.
authors.forename: Rebecca
authors.initials: R
authors.lastname: Ashkenazy
mesh_terms: D003142:Communication; D006801:Humans; D057285:Precision Medicine