title: Exposure to Tobacco Advertising and Promotion among School Children Aged 13-15 in Vietnam - an Overview from GYTS 2014.
abstract: Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco advertisement and promotion activities are still common in Vietnam. This article presents current exposure to tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender (female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92), closest friends' smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 - 5.01) were significantly associated with TAP exposure among school-aged children. The research findings should contribute to effective implementation of measures for preventing and controlling tobacco use among students aged 13-15 in Viet Nam.
authors.affiliation: Hanoi School of Public Health, Hanoi, Viet Nam E-mail : tkl@hsph.edu.vn, pxs@hsph.edu.vn.
authors.forename: Tran Khanh
authors.initials: TK
authors.lastname: Long
authors.forename: Phung Xuan
authors.initials: PX
authors.lastname: Son
authors.forename: Kim Bao
authors.initials: KB
authors.lastname: Giang
authors.forename: Phan Thi
authors.initials: PT
authors.lastname: Hai
authors.forename: Doan Thi Thu
authors.initials: DT
authors.lastname: Huyen
authors.forename: Luong Ngoc
authors.initials: LN
authors.lastname: Khue
authors.forename: Pham Thi Quynh
authors.initials: PT
authors.lastname: Nga
authors.forename: Nguyen Tuan
authors.initials: NT
authors.lastname: Lam
authors.forename: Hoang Van
authors.initials: HV
authors.lastname: Minh
authors.forename: Le Thi Thanh
authors.initials: le TT
authors.lastname: Huong
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior / Q000523:psychology*; D000329:Advertising / Q000706:statistics & numerical data*; D003132:Commerce; D003430:Cross-Sectional Studies; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D011159:Population Surveillance; D015995:Prevalence; D012574:Schools; D012907:Smoking / Q000453:epidemiology* / Q000523:psychology; D013334:Students / Q000523:psychology* / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D013997:Time Factors; D014028:Tobacco Smoke Pollution / Q000706:statistics & numerical data*; D014029:Tobacco Use Disorder / Q000453:epidemiology* / Q000523:psychology; D014744:Vietnam / Q000453:epidemiology
chemical_list: D014028:Tobacco Smoke Pollution