title: On the road to value co-creation in health care: the role of consumers in defining the destination, planning the journey and sharing the drive.
abstract: The role of consumers is now extending beyond being passive health care recipients and even active participants in their own care to involvement in innovation and value co-creation in health care - from being "users and choosers" to becoming "makers and shapers" of services. For active dialogue to occur in co-creation, consumers must become equal partners with health care organisations and providers, with the focus on areas of interest to all parties. The use of value co-creation in health care involves embedding the approach across the whole health care system - from the microsystem level to the mesosystem and the entire macrosystem.
authors.affiliation: Discipline of General Practice, Centre of Research Excellence &ndash; Building Primary Care Quality, Performance and Sustainability via Research Co-Creation, University of Queensland, Brisbane, QLD t.janamian1@uq.edu.au.
authors.forename: Tina
authors.initials: T
authors.lastname: Janamian
authors.affiliation: Discipline of General Practice, Centre of Research Excellence &ndash; Building Primary Care Quality, Performance and Sustainability via Research Co-Creation, University of Queensland, Brisbane, QLD.
authors.forename: Lisa
authors.initials: L
authors.lastname: Crossland
authors.affiliation: Consumers Health Forum, Canberra, ACT.
authors.forename: Leanne
authors.initials: L
authors.lastname: Wells
mesh_terms: D001315:Australia; D003256:Community Participation; D006265:Health Care Coalitions; D010358:Patient Participation; D011320:Primary Health Care / Q000379:methods; D012380:Role