title: New Product Marketing Blurs the Line Between Nicotine Replacement Therapy and Smokeless Tobacco Products.
abstract: Tobacco companies have begun to acquire pharmaceutical subsidiaries and recently started to market nicotine replacement therapies, such as Zonnic nicotine gum, in convenience stores. Conversely, tobacco companies are producing tobacco products such as tobacco chewing gum and lozenges that resemble pharmaceutical nicotine replacement products, including a nicotine pouch product that resembles snus pouches. This convergence of nicotine and tobacco product marketing has implications for regulation and tobacco cessation.
authors.affiliation: At the time of study, Ganna Kostygina and Pamela Ling were with the Center for Tobacco Control Research and Education and the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco. Lucinda England was with the Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Ganna
authors.initials: G
authors.lastname: Kostygina
authors.affiliation: At the time of study, Ganna Kostygina and Pamela Ling were with the Center for Tobacco Control Research and Education and the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco. Lucinda England was with the Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Lucinda
authors.initials: L
authors.lastname: England
authors.affiliation: At the time of study, Ganna Kostygina and Pamela Ling were with the Center for Tobacco Control Research and Education and the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco. Lucinda England was with the Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Pamela
authors.initials: P
authors.lastname: Ling
mesh_terms: D000329:Advertising / Q000191:economics / Q000331:legislation & jurisprudence; D006801:Humans; D040541:Marketing / Q000191:economics / Q000331:legislation & jurisprudence / Q000458:organization & administration*; D016540:Smoking Cessation / Q000379:methods*; D061485:Tobacco Use Cessation Devices / Q000191:economics*; D014030:Tobacco, Smokeless / Q000191:economics* / Q000331:legislation & jurisprudence