title: The Effect of Message Framing on African American Women's Intention to Participate in Health-Related Research.
abstract: This study examined the effect of message framing on African American women's intention to participate in health-related research and actual registration in ResearchMatch (RM), a disease-neutral, national volunteer research registry. A community-engaged approach was used involving collaboration between an academic medical center and a volunteer service organization formed by professional women of color. A self-administered survey that contained an embedded message framing manipulation was distributed to more than 2,000 African American women attending the 2012 national assembly of The Links, Incorporated. A total of 391 surveys were completed (381 after exclusion: 187 containing the gain-framed message and 194 containing the loss-framed message). The majority (57%) of women expressed favorable intentions to participate in health-related research, and 21% subsequently enrolled in RM. The effect of message framing on intention was moderated by self-efficacy. There was no effect of message framing on RM registration; however, those with high self-efficacy were more than 2 times as likely as those with low self-efficacy to register as a potential study volunteer in RM (odds ratio = 2.62, 95% confidence interval [1.29, 5.33]). This investigation makes theoretical and practical contributions to the field of health communication and informs future strategies to meaningfully and effectively include women and minorities in health-related research.
authors.affiliation: a Department of Health Sciences Research , Mayo Clinic , Rochester , Minnesota , USA.
authors.forename: Joyce E
authors.initials: JE
authors.lastname: Balls-Berry
authors.affiliation: b Department of Cardiovascular Diseases, Mayo Clinic , Rochester , Minnesota , USA.
authors.forename: Sharonne
authors.initials: S
authors.lastname: Hayes
authors.affiliation: c The Links, Incorporated , Washington , DC , USA.|d Emory University School of Medicine , Atlanta , Georgia , USA.
authors.forename: Monica
authors.initials: M
authors.lastname: Parker
authors.affiliation: c The Links, Incorporated , Washington , DC , USA.|e Department of Radiation Oncology , Mayo Clinic , Scottsdale , Arizona , USA.
authors.forename: Michele
authors.initials: M
authors.lastname: Halyard
authors.affiliation: a Department of Health Sciences Research , Mayo Clinic , Rochester , Minnesota , USA.
authors.forename: Felicity
authors.initials: F
authors.lastname: Enders
authors.affiliation: a Department of Health Sciences Research , Mayo Clinic , Rochester , Minnesota , USA.
authors.forename: Monica
authors.initials: M
authors.lastname: Albertie
authors.affiliation: c The Links, Incorporated , Washington , DC , USA.
authors.forename: Vivian
authors.initials: V
authors.lastname: Pinn
authors.affiliation: a Department of Health Sciences Research , Mayo Clinic , Rochester , Minnesota , USA.
authors.forename: Carmen
authors.initials: C
authors.lastname: Radecki Breitkopf
mesh_terms: D001741:Black or African American / Q000523:psychology* / Q000706:statistics & numerical data; D000368:Aged; D035843:Biomedical Research; D003430:Cross-Sectional Studies; D005260:Female; D058015:Health Communication / Q000379:methods*; D006801:Humans; D033182:Intention; D008875:Middle Aged; D035842:Research Subjects / Q000523:psychology* / Q000706:statistics & numerical data; D020377:Self Efficacy; D011795:Surveys and Questionnaires