title: How language choice can affect HCAI prevention.
abstract: The financial and human costs of healthcare-associated infections have prompted many local and national policies/guidelines aimed at controlling or preventing infection. However, the language used in the discourse of this are of practice tends to lack objectivity and may make unachievable demands of staff. This article explores how such language can negatively affect staff behaviour and drive poor practice underground.
authors.forename: Mark
authors.initials: M
authors.lastname: Cole
mesh_terms: D003428:Cross Infection / Q000517:prevention & control*; D006235:Hand Disinfection / Q000592:standards*; D006291:Health Policy; D006801:Humans; D016134:Organizational Policy; D009626:Terminology as Topic; D006113:United Kingdom