title: [Influence of promotional material on hand hygiene in the safety culture of a tertiary hospital].
abstract: In order to increase safety culture about hand hygiene by means of messages and reminders about its importance in preventing nosocomial infections, we developed a new set of materials in the Complejo Hospitalario Universitario Insular Materno-Infantil of Las Palmas, Gran Canaria, constitued by two centres with 450 beds each and acredited for medical internal residents training. We hired a well-known caricaturist, who adapted the messages to the local way of speaking, by using characters that used to appear in his artwork in the local newspaper. Also, we continued to work with other graphic design professionals. We monitored adherence and consumption of products for hand rubbing. We noted an increase in both indicators in the following months after the implementation of this strategy. Moreover, we revised the infrastructures for hand hygiene, and were able to demonstrate improvements in most of the patient care areas. The material was well accepted by professionals, patients and visitors. No other interventions were made, so we think improvements can be attributable to this strategy in our setting.
authors.affiliation: Servicio de Medicina Preventiva, Complejo Hospitalario Universitario Insular-Materno Infantil (CHUIMI), Las Palmas de Gran Canaria, España. Electronic address: jmolcab@gobiernodecanarias.org.
authors.forename: J
authors.initials: J
authors.lastname: Molina-Cabrillana
authors.affiliation: Servicio de Medicina Preventiva, Complejo Hospitalario Universitario Insular-Materno Infantil (CHUIMI), Las Palmas de Gran Canaria, España.
authors.forename: M E
authors.initials: ME
authors.lastname: Dorta-Hung
authors.affiliation: Servicio de Medicina Preventiva, Complejo Hospitalario Universitario Insular-Materno Infantil (CHUIMI), Las Palmas de Gran Canaria, España.
authors.forename: L
authors.initials: L
authors.lastname: Otero Sanz
authors.affiliation: Servicio de Medicina Preventiva, Complejo Hospitalario Universitario Insular-Materno Infantil (CHUIMI), Las Palmas de Gran Canaria, España.
authors.forename: J R
authors.initials: JR
authors.lastname: Henández Vera
authors.affiliation: Servicio de Medicina Preventiva, Complejo Hospitalario Universitario Insular-Materno Infantil (CHUIMI), Las Palmas de Gran Canaria, España.
authors.forename: M M
authors.initials: MM
authors.lastname: Martín-Rodríguez
authors.affiliation: Dirección General de Programas Asistenciales, Servicio Canario de Salud (SCS), Sta Cruz de Tenerife, España.
authors.forename: P
authors.initials: P
authors.lastname: García de Carlos
mesh_terms: D002359:Cartoons as Topic; D003428:Cross Infection / Q000517:prevention & control* / Q000635:transmission; D019983:Guideline Adherence; D063373:Hand Hygiene / Q000379:methods / Q000592:standards; D064548:Hand Sanitizers; D006282:Health Personnel / Q000523:psychology; D006293:Health Promotion / Q000379:methods* / Q000458:organization & administration; D006771:Hospitals, Maternity; D006776:Hospitals, Pediatric; D006785:Hospitals, University; D006801:Humans; D010349:Patient Compliance; D061214:Patient Safety; D057175:Posters as Topic; D017751:Safety Management; D013664:Teaching Materials; D062606:Tertiary Care Centers
chemical_list: D064548:Hand Sanitizers
keywords: Cultura de seguridad; Hand hygiene; Higiene de manos; Material promocional; Promotional material; Safety culture