title: Utilizing Audiovisual and Gain-Framed Messages to Attenuate Psychological Reactance Toward Weight Management Health Messages.
abstract: Guided by the psychological reactance theory, this study predicted that gain-framed messages and audiovisual content could counteract state reactance and increase the persuasiveness of weight management health messages. Data from a 2 (message frame: gain/loss) × 2 (modality: audiovisual/text) × 2 (message repetition) within-subjects experiment (N = 82) indicated that in the context of weight management messages for college students, gain-framed messages indeed mitigate psychological reactance. Furthermore, the modality and the frame of the health message interacted in such a way that gain-framed messages in an audiovisual modality generated the highest motivations to comply with the recommendations in the persuasive health messages.
authors.affiliation: a Department of Communication , Saint Louis University.
authors.forename: Hyunmin
authors.initials: H
authors.lastname: Lee
authors.affiliation: b Department of Journalism Research , Missouri School of Journalism.
authors.forename: Glen T
authors.initials: GT
authors.lastname: Cameron
mesh_terms: D000293:Adolescent; D000367:Age Factors; D001296:Audiovisual Aids; D015992:Body Mass Index; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D033182:Intention; D008297:Male; D010565:Persuasive Communication; D011582:Psychological Theory; D015431:Weight Loss; D055815:Young Adult