title: Assessing Preliminary Impact of the North Carolina Community Transformation Grant Project Farmers' Market Initiatives Among Rural Residents.
abstract: Using the Social Determinants of Health as the study's theoretical underpinning, the authors examined the impact of the North Carolina Community Transformation Grant Project farmers' market initiatives on changes in awareness and use of farmers' markets, and fruit and vegetable consumption.
  
  
  
  During the farmers' market season, the researchers conducted a random digit-dial telephone survey among residents in 3 rural North Carolina counties to examine changes in farmers' market awareness, shopping, and fruit and vegetable consumption. They examined change over 1 year using t tests, chi-square tests, and propensity score matching.
  
  
  
  In 1 county there were increases in farmers' market shopping and fruit and vegetable consumption, and in 1 county there were decreases in farmers' market shopping and fruit and vegetable consumption.
  
  
  
  The impact of farmers' market initiatives may be affected by county-specific socioeconomic contexts.
authors.affiliation: Department of Public Health, Brody School of Medicine, East Carolina University, Greenville, NC. Electronic address: jilcotts@ecu.edu.
authors.forename: Stephanie B
authors.initials: SB
authors.lastname: Jilcott Pitts
authors.affiliation: Department of Nutrition, University of North Carolina at Chapel Hill, Chapel Hill, NC.
authors.forename: Jared T
authors.initials: JT
authors.lastname: McGuirt
authors.affiliation: Department of Biostatistics, East Carolina University, Greenville, NC.
authors.forename: Qiang
authors.initials: Q
authors.lastname: Wu
authors.affiliation: North Carolina Department of Health and Human Services, Raleigh, NC.
authors.forename: Jill
authors.initials: J
authors.lastname: Rushing
authors.affiliation: SNAP-Ed, Center for Health Promotion and Disease Prevention (a CDC Prevention Research Center), University of North Carolina at Chapel Hill, Chapel Hill, NC.
authors.forename: Daniella
authors.initials: D
authors.lastname: Uslan
authors.affiliation: Chronic Disease and Injury Section, Division of Public Health, North Carolina Department of Health and Human Services, Raleigh, NC.
authors.forename: Karen K
authors.initials: KK
authors.lastname: Stanley
authors.affiliation: Department of Nutrition, University of North Carolina at Chapel Hill, Chapel Hill, NC.
authors.forename: Sally L
authors.initials: SL
authors.lastname: Bullock
authors.affiliation: Department of Community Health, East Tennessee State University, Johnson City, TN.
authors.forename: Rachel K
authors.initials: RK
authors.lastname: Ward
authors.affiliation: Department of Public Health, East Carolina University, Greenville, NC.
authors.forename: Ann P
authors.initials: AP
authors.lastname: Rafferty
authors.affiliation: Department of Nutrition, Gillings School of Global Public Health, Center for Health Promotion and Disease Prevention, University of North Carolina at Chapel Hill, Chapel Hill, NC.
authors.forename: Alice S
authors.initials: AS
authors.lastname: Ammerman
mesh_terms: D000328:Adult; D000368:Aged; D003430:Cross-Sectional Studies; D004032:Diet / Q000706:statistics & numerical data*; D000067565:Farmers; D005260:Female; D005523:Food Supply / Q000379:methods*; D005638:Fruit; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D009657:North Carolina / Q000453:epidemiology; D012424:Rural Population / Q000706:statistics & numerical data*; D014675:Vegetables
keywords: farmers' markets; health promotion; nutrition; social determinants of health