title: [Whether the advertisement of dietary supplements is objective source of data about their impact on health? Analysis of broadcasting advertisements in the terms of the food law].
abstract: BACKGROUND
  Dietary supplements are intensively advertised in the media. Due to their form analogous to drugs many people don't notice differences between them, although it is fundamental. The dietary supplement, as the category of food don't have medicinal properties and suggesting such properties by producers is forbidden. The aim of this study was analysis of advertisements of dietary supplements, transmitted in the media in accordance with the law requirements, especially with the conditions of nutrition and health claims established in 2012.
  
  
  METHODS
  Advertisements of dietary supplements, transmitted in the period of one week (17-23 of September 2014 r.) into 5 radio and television channels.
  
  
  RESULTS
  In the analysed period commercials of 27 assortments of the dietary supplement were being transmitted. Advertisements of 23 of them declared improvement the action of organs or concentration of biochemical indicators in the body. The strength of declarations about the benefits of action of dietary supplements was diversified, from expressions such as "support" to "treat" and "prevent". In some advertisements the authority of medical profession was being used. Moreover many advertisements emphasized the unique and comprehensive active ingredients of dietary supplement on the market.
  
  
  CONCLUSIONS
  Advertisements of dietary supplements promise beneficial effect to the human body. In spite of more and more detailed legal requirements many of them are going beyond conditions established for food. It can cause incorrect opinion about the role of dietary supplements in curing medical disorders.
authors.affiliation: Zakład Żywienia i Dietetyki z Kliniką Chorób Metabolicznych i Gastroenterologii, Instytut Żywności i Żywienia, Warszawa.
authors.forename: Regina
authors.initials: R
authors.lastname: Wierzejska
mesh_terms: D000329:Advertising / Q000592:standards*; D001294:Attitude to Health; D019587:Dietary Supplements / Q000592:standards*; D015438:Health Behavior; D006801:Humans; D033181:Information Dissemination; D010353:Patient Education as Topic / Q000592:standards*; D011044:Poland; D011795:Surveys and Questionnaires