title: "Know Hepatitis B:" A Multilingual Communications Campaign Promoting Testing for Hepatitis B Among Asian Americans and Pacific Islanders.
abstract: The "Know Hepatitis B" campaign was the first national, multilingual communications campaign to promote testing for hepatitis B virus (HBV) among Asian Americans and Pacific Islanders (AAPIs). This population comprises fewer than 5% of the total U.S. population but accounts for more than half of the up to 1.4 million Americans living with chronic HBV infection. To address this health disparity with a national campaign, CDC partnered with Hep B United, a national coalition of community-based partners working to educate AAPIs about hepatitis B and the need for testing. Guided by formative research, the "Know Hepatitis B" campaign was implemented in 2013 with a two-pronged communications strategy. CDC used available Chinese, Korean, and Vietnamese media outlets on a national level and relied on Hep B United to incorporate campaign materials into educational efforts at the local level. This partnership helped facilitate HBV testing among the priority population.
authors.affiliation: Centers for Disease Control and Prevention, Division of Viral Hepatitis, Atlanta, GA.
authors.forename: Cynthia
authors.initials: C
authors.lastname: Jorgensen
authors.affiliation: Oak Ridge Institute for Science and Education, Oak Ridge, TN.
authors.forename: Sherry
authors.initials: S
authors.lastname: Chen
authors.affiliation: Centers for Disease Control and Prevention, Division of Viral Hepatitis, Atlanta, GA.
authors.forename: C Amanda
authors.initials: CA
authors.lastname: Carnes
authors.affiliation: Hepatitis B Foundation, Doylestown, PA; Hep B United.
authors.forename: Joan
authors.initials: J
authors.lastname: Block
authors.affiliation: Oak Ridge Institute for Science and Education, Oak Ridge, TN; Hepatitis B Foundation, Doylestown, PA.
authors.forename: Daniel
authors.initials: D
authors.lastname: Chen
authors.affiliation: Hep B United; Association of Asian Pacific Community Health Organizations, Oakland, CA.
authors.forename: Jeffrey
authors.initials: J
authors.lastname: Caballero
authors.affiliation: Oak Ridge Institute for Science and Education, Oak Ridge, TN; Hepatitis B Foundation, Doylestown, PA.
authors.forename: Kate
authors.initials: K
authors.lastname: Moraras
authors.affiliation: Oak Ridge Institute for Science and Education, Oak Ridge, TN; Hepatitis B Foundation, Doylestown, PA.
authors.forename: Chari
authors.initials: C
authors.lastname: Cohen
mesh_terms: D001213:Asian; D003142:Communication; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006509:Hepatitis B / Q000175:diagnosis*; D006515:Hepatitis B virus / Q000302:isolation & purification*; D006801:Humans; D008297:Male; D044468:Native Hawaiian or Pacific Islander