title: Do You Really Know Your CUSTOMER?
abstract: Customer segmentation has long been used in the retail industry. Now hospitals are adapting it to better understand and care for patients.
authors.forename: Lola
authors.initials: L
authors.lastname: Butcher
mesh_terms: D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D017060:Patient Satisfaction; D011787:Quality of Health Care / Q000458:organization & administration