title: Potential youth exposure to alcohol advertising on the internet: A study of internet versions of popular television programs.
abstract: BACKGROUND
  No previous paper has examined alcohol advertising on the internet versions of television programs popular among underage youth.
  
  
  OBJECTIVE
  To assess the volume of alcohol advertising on web sites of television networks which stream television programs popular among youth.
  
  
  METHODS
  Multiple viewers analyzed the product advertising appearing on 12 television programs that are available in full episode format on the internet. During a baseline period of one week, six coders analyzed all 12 programs. For the nine programs that contained alcohol advertising, three underage coders (ages 10, 13, and 18) analyzed the programs to quantify the extent of that advertising over a four-week period.
  
  
  RESULTS
  Alcohol advertisements are highly prevalent on these programs, with nine of the 12 shows carrying alcohol ads, and six programs averaging at least one alcohol ad per episode. There was no difference in alcohol ad exposure for underage and legal age viewers.
  
  
  CONCLUSIONS
  There is a substantial potential for youth exposure to alcohol advertising on the internet through internet-based versions of television programs. The Federal Trade Commission should require alcohol companies to report the underage youth and adult audiences for internet versions of television programs on which they advertise.
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Michael
authors.initials: M
authors.lastname: Siegel
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Rachel P
authors.initials: RP
authors.lastname: Kurland
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Marisa
authors.initials: M
authors.lastname: Castrini
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Catherine
authors.initials: C
authors.lastname: Morse
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Alexander
authors.initials: A
authors.lastname: de Groot
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Cynthia
authors.initials: C
authors.lastname: Retamozo
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Sarah P
authors.initials: SP
authors.lastname: Roberts
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: Craig S
authors.initials: CS
authors.lastname: Ross
authors.affiliation: The Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts, USA (Siegel, Kurland, Castrini, Morse, de Groot, Retamozo, Roberts). Fiorente Media, Inc., Boston, Massachusetts, USA (Ross). The Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA (Jernigan).
authors.forename: David H
authors.initials: DH
authors.lastname: Jernigan
keywords: Alcohol; advertising; brand; internet; youth