title: Understanding and Utilizing Patient Preferences in Cancer Treatment Decisions.
abstract: Shared decision-making is a complex endeavor that should take into account the patient's personal preferences regarding treatment options. To truly empower patients to be partners in decision-making, especially in situations in which their preferences are important, physicians must learn to communicate better and to distinguish between what is "medical fact" versus a "value judgement." Knowing what are, when to ask, and how to ask the right questions will help physicians be effective in guiding patients toward the right treatments.
authors.affiliation: Presented by Peter A. Ubel, MD, Duke Cancer Institute, The Fuqua School of Business, Durham, North Carolina.
authors.forename: Peter A
authors.initials: PA
authors.lastname: Ubel
mesh_terms: D003657:Decision Making; D006801:Humans; D009369:Neoplasms / Q000628:therapy*; D057240:Patient Preference / Q000523:psychology*