title: Making plant science purposeful and relevant to all.
authors.affiliation: Ceres, Inc., 1535 Rancho Conejo Blvd., Thousand Oaks, CA 91320, USA rflavell@ceres.net.
authors.forename: Richard
authors.initials: R
authors.lastname: Flavell
mesh_terms: D001901:Botany; D033181:Information Dissemination
keywords: GMO; Genome-wide association study (GWAS); investment; investors; new technologies; roadmap; society.