title: Feasibility of the Prototype Willingness Model as the basis for school-delivered alcohol misuse prevention: A qualitative think-aloud study to explore acceptability of 'The Alcohol Smart Quiz' with adolescents and teachers.
abstract: This study sought feedback from teachers and adolescents on a novel intervention to reduce alcohol misuse based on the Prototype Willingness Model. A qualitative, think-aloud interview study was conducted with 17 adolescents aged 11-14 years and nine teachers. Transcripts were analysed using thematic analysis. Adolescents found the content of the intervention appealing and credible. Teachers welcomed the content and format as a means of generating discussion. 'Moderate' drinking appeared to be an acceptable message, although difficult to define. Enacting 'if-then' plans in real social situations might be challenging and representations of drinking on social media should be considered.
authors.affiliation: Oxford Brookes University, UK.
authors.forename: Emma L
authors.initials: EL
authors.lastname: Davies
mesh_terms: D000293:Adolescent; D000437:Alcoholism / Q000517:prevention & control*; D002648:Child; D005240:Feasibility Studies; D005260:Female; D006266:Health Education / Q000379:methods*; D006801:Humans; D008297:Male; D008960:Models, Psychological; D036301:Qualitative Research; D000070777:School Teachers; D012574:Schools; D013334:Students; D000066608:Underage Drinking / Q000517:prevention & control*
keywords: Personal; Prototype Willingness Model; Social and Health Education; adolescents; alcohol; co-production; implementation intentions; intervention development; qualitative; think aloud