title: Adapting the Get Yourself Tested Campaign to Reach Black and Latino Sexual-Minority Youth.
abstract: Culturally appropriate efforts are needed to increase sexually transmitted disease (STD) testing and care among Black and Latino sexual-minority youth, who are at high risk for STDs. Get Yourself Tested, a national testing campaign, has demonstrated success among youth, but it has yet to be assessed for relevance or impact among this population.
  
  
  
  This effort included (1) formative and materials-testing research through focus groups; (2) adaptation of existing Get Yourself Tested campaign materials to be more inclusive of Black and Latino sexual-minority youth; (3) a 3-month campaign in four venues of New York City, promoting STD testing at events and through mobile testing and online and social media platforms; (4) process evaluation of outreach activities; and (5) an outcome evaluation of testing at select campaign venues, using a preexperimental design.
  
  
  
  During the 3-month campaign period, the number of STD tests conducted at select campaign venues increased from a comparable 3-month baseline period. Although testing uptake through mobile vans remained low in absolute numbers, the van drew a high-prevalence sample, with positivity rates of 26.9% for chlamydia and 11.5% for gonorrhea. This article documents the process and lessons learned from adapting and implementing a local campaign for Black and Latino sexual-minority youth.
authors.affiliation: Columbia University, New York, NY, USA svg2108@cumc.columbia.edu.
authors.forename: Samantha
authors.initials: S
authors.lastname: Garbers
authors.affiliation: Centers for Disease Control and Prevention, Atlanta, GA, USA.
authors.forename: Allison
authors.initials: A
authors.lastname: Friedman
authors.affiliation: Temple University, Philadelphia, PA, USA.
authors.forename: Omar
authors.initials: O
authors.lastname: Martinez
authors.affiliation: Public Health Solutions, New York, NY, USA.
authors.forename: Roberta
authors.initials: R
authors.lastname: Scheinmann
authors.affiliation: Public Health Solutions, New York, NY, USA.
authors.forename: Dayana
authors.initials: D
authors.lastname: Bermudez
authors.affiliation: Callen-Lorde Community Health Center, New York, NY, USA.
authors.forename: Manel
authors.initials: M
authors.lastname: Silva
authors.affiliation: Callen-Lorde Community Health Center, New York, NY, USA.
authors.forename: Jen
authors.initials: J
authors.lastname: Silverman
authors.affiliation: Public Health Solutions, New York, NY, USA.
authors.forename: Mary Ann
authors.initials: MA
authors.lastname: Chiasson
mesh_terms: D000293:Adolescent; D000328:Adult; D001741:Black or African American; D054521:Cultural Competency; D005260:Female; D017144:Focus Groups; D006293:Health Promotion / Q000458:organization & administration*; D006630:Hispanic or Latino; D006801:Humans; D008297:Male; D008403:Mass Screening; D009519:New York City / Q000453:epidemiology; D015397:Program Evaluation; D000072339:Sexual and Gender Minorities; D012749:Sexually Transmitted Diseases / Q000175:diagnosis* / Q000208:ethnology* / Q000517:prevention & control; D061108:Social Media; D055815:Young Adult
keywords: LGBT; focus groups; health promotion; minority health; sexual health; sexually transmitted diseases/prevention and control; social marketing/health communication