title: An Experiment with Public-Oriented Knowledge Transfer: A Video on Quebec's Bill 10.
abstract: When decision-makers are engaged in a polarized discourse and leaving aside evidence-based recommendations, is there a role for researchers in the dissemination of this scientific evidence to the general public as a means to counterbalance the debate? In response to the controversial Bill 10 in Quebec, we developed and posted a knowledge transfer video on YouTube to help stimulate critical public debate. This article explains our approach and methodology, and the impact of the video, which, in the space of two weeks, had more than 9,500 views, demonstrating the pertinence of such initiatives. We conclude with recommendations for other research groups to engage in public debates.
authors.affiliation: Programmes de bioéthique, Département de médecine sociale et préventive, École de santé publique, Institut de recherche en santé publique de l'Université de Montréal (IRSPUM), Montréal, QC.
authors.forename: Jean-Christophe
authors.initials: JC
authors.lastname: Bélisle Pipon
authors.affiliation: Programmes de bioéthique, Département de médecine sociale et préventive, École de santé publique, Institut de recherche en santé publique de l'Université de Montréal (IRSPUM), Montréal, QC.
authors.forename: Marie-Ève
authors.initials: MÈ
authors.lastname: Lemoine
authors.affiliation: Programmes de bioéthique, Département de médecine sociale et préventive, École de santé publique, Institut de recherche en santé publique de l'Université de Montréal (IRSPUM), Centre for Interdisciplinary Research in Rehabilitation of Greater Montreal (CRIR), Montréal, QC.
authors.forename: Maude
authors.initials: M
authors.lastname: Laliberté
mesh_terms: D006266:Health Education / Q000379:methods*; D006801:Humans; D011639:Public Opinion; D011792:Quebec; D061108:Social Media; D057170:Translational Research, Biomedical / Q000331:legislation & jurisprudence / Q000379:methods*; D014741:Video Recording