title: Effective communicating starts with #hellomynameis.
authors.affiliation: University of Leeds, Leeds, UK.
authors.forename: Joanna
authors.initials: J
authors.lastname: Smith
authors.affiliation: Pinderfields Hospital, Wakefield, UK.
authors.forename: Kate
authors.initials: K
authors.lastname: Granger
keywords: EDUCATION & TRAINING (see Medical Education & Training); NURSING; SOCIAL MEDICINE