Some current dimensions of the behavioral economics of health-related behavior change.
Health-related behaviors such as tobacco, alcohol and other substance use, poor diet and physical inactivity, and risky sexual practices are important targets for research and intervention. Health-related behaviors are especially pertinent targets in the United States, which lags behind most other developed nations on common markers of population health. In this essay we examine the application of behavioral economics, a scientific discipline that represents the intersection of economics and psychology, to the study and promotion of health-related behavior change. More specifically, we review what we consider to be some core dimensions of this discipline when applied to the study health-related behavior change. Behavioral economics (1) provides novel conceptual systems to inform scientific understanding of health behaviors, (2) translates scientific understanding into practical and effective behavior-change interventions, (3) leverages varied aspects of behavior change beyond increases or decreases in frequency, (4) recognizes and exploits trans-disease processes and interventions, and (5) leverages technology in efforts to maximize efficacy, cost effectiveness, and reach. These dimensions are overviewed and their implications for the future of the field discussed.
Virginia Tech Carilion Research Institute, Department of Psychology, Roanoke, VA, USA. Electronic address: wkbickel@vtc.vt.edu.
Warren K
WK
Bickel
Virginia Tech Carilion Research Institute, Department of Psychology, Roanoke, VA, USA.
Lara
L
Moody
Vermont Center on Behavior and Health, University of Vermont, Burlington, VT, USA; University of Vermont, Departments of Psychiatry and Psychology, USA.
Stephen T
ST
Higgins
D000428:Alcohol Drinking; D060909:Economics, Behavioral; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D012309:Risk-Taking; D057185:Sedentary Behavior; D012907:Smoking; D019966:Substance-Related Disorders; D014481:United States
Behavioral economics; Health behaviors; Trans disease processes