"We Should Talk"-Moving knowledge into action by learning to engage patients, families, and healthcare staff to communicate for patient safety.
Innovation in patient engagement and empowerment has been identified as a priority area in the Canadian healthcare system. This article describes the development and implementation of the We Should Talk campaign at an academic pediatric hospital. Through the use of a guiding theoretical framework and a multidisciplinary project team, a multimedia campaign was designed to inspire staff, patients and families to effectively communicate to improve patient safety. The We Should Talk campaign provides a case study for how an organization can foster frontline improvement through the engagement of patient, families, and healthcare providers.
Division of Pediatric Emergency Medicine, Department of Pediatrics, Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada. Faculty of Medicine, McGill University, Montreal, Québec, Canada. sasha.dubrovsky@mcgill.ca.
Alexander Sasha
AS
Dubrovsky
School of Nursing, Dalhousie University, Halifax, Nova Scotia, Canada.
Andrea
A
Bishop
Quality, Patient Safety, and Performance Department, McGill University Health Centre, Montreal, Québec, Canada. Ingram School of Nursing, Faculty of Medicine, McGill University, Montreal, Québec, Canada.
Alain
A
Biron
Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Gabrielle
G
Cunningham-Allard
Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Frederick
F
DeCivita
Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Aaron
A
Fima
Faculty of Medicine, McGill University, Montreal, Québec, Canada. Division of Inpatient Pediatric Medicine, Department of Pediatrics, Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Nadine
N
Korah
Ingram School of Nursing, Faculty of Medicine, McGill University, Montreal, Québec, Canada. Organizational Project Management Office, McGill University Health Centre, Montreal, Québec, Canada.
Caroline
C
Marchionni
Ingram School of Nursing, Faculty of Medicine, McGill University, Montreal, Québec, Canada. Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Marie Claude
MC
Proulx
Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Pamela
P
Toman
Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Stephanie
S
Tsirgiotis
Faculty of Medicine, McGill University, Montreal, Québec, Canada. Division of Pediatric Critical Care, Department of Pediatrics, Montreal Children's Hospital, McGill University Health Centre, Montreal, Québec, Canada.
Samara
S
Zavalkoff
D002170:Canada; D003142:Communication; D006282:Health Personnel / Q000458:organization & administration* / Q000523:psychology*; D006801:Humans; D007858:Learning; D010358:Patient Participation; D061214:Patient Safety