Measuring success in global health diplomacy: lessons from marketing food to children in India.
Global health diplomacy (GHD) focuses on international negotiation; principally between nation states, but increasingly non-state actors However, agreements made at the global level have to be enacted at the national, and in some cases the sub-national level. This presents two related problems: (1) how can success be measured in global health diplomacy and (2) at what point should success be evaluated? This commentary highlights these issues through examining the relationship between India and the WHO Set of Recommendations on the Marketing of Food and Non-alcoholic Beverages to Children, endorsed by Resolution WHA63.14 at the 63rd World Health Assembly in 2010.
London School of Hygiene & Tropical Medicine, Faculty of Public Health and Policy, 15-17 Tavistock Place, London, WC1H 9SH, UK. Richard.Smith@lshtm.ac.uk.
Richard
R
Smith
Department of Public Health Sciences, Karolinska Institutet, Tomtebodavägen 18a, Solna, 171 77, Sweden.
Rachel
R
Irwin
D000293:Adolescent; D002648:Child; D002675:Child, Preschool; D004032:Diet / Q000009:adverse effects / Q000592:standards; D000067551:Diplomacy / Q000592:standards*; D005502:Food / Q000592:standards*; D014943:Global Health; D006291:Health Policy / Q000639:trends; D006801:Humans; D007194:India; D007223:Infant; D040541:Marketing / Q000379:methods* / Q000592:standards
Children; Diplomacy; India; Marketing