Marketing a Radiology Practice.
In addition to being a profession, the practice of radiology is a business, and marketing is an important part of that business. There are many facets to marketing a radiology practice. The authors present a number of ideas on how to go about doing this. Some marketing methods can be directed to both patients and referring physicians. Others should be directed just to patients, while still others should be directed just to referring physicians. Aside from marketing, many of them provide value to both target audiences.
Center for Research on Utilization of Imaging Services, Department of Radiology, Thomas Jefferson University Hospital, Philadelphia, Pennsylvania; HealthHelp, Inc, Houston, Texas. Electronic address: david.levin@jefferson.edu.
David C
DC
Levin
Center for Research on Utilization of Imaging Services, Department of Radiology, Thomas Jefferson University Hospital, Philadelphia, Pennsylvania.
Vijay M
VM
Rao
Center for Research on Utilization of Imaging Services, Department of Radiology, Thomas Jefferson University Hospital, Philadelphia, Pennsylvania.
Adam E
AE
Flanders
Center for Research on Utilization of Imaging Services, Department of Radiology, Thomas Jefferson University Hospital, Philadelphia, Pennsylvania.
Baskaran
B
Sundaram
Outpatient Imaging Affiliates, LLC, Nashville, Tennessee.
Margaret
M
Colarossi
D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D011216:Practice Management, Medical / Q000191:economics / Q000458:organization & administration*; D011871:Radiology / Q000191:economics / Q000458:organization & administration*
Medical economics; medical marketing; radiology and radiologists; radiology management; socioeconomic issues