Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements.
Electronic cigarettes (e-cigarettes) have gained popularity in the United States, and marketers are using advertising to recruit new users to their products. Despite outright bans on traditional cigarette advertisements, e-cigarettes have no specific regulations. This study uses framing theory to explore the themes in e-cigarette advertisements. Also, practical implications are discussed.
a Advertising, Public Relations and Media Design , University of Colorado Boulder.
Erin
E
Willis
b Department of Journalism , University of Memphis.
Matthew J
MJ
Haught
c School of Journalism and Communication , Oregon University.
David L
DL
Morris Ii
D000328:Adult; D000329:Advertising / Q000191:economics*; D066300:Electronic Nicotine Delivery Systems / Q000191:economics*; D005260:Female; D058015:Health Communication / Q000379:methods*; D006801:Humans; D020407:Internet; D008297:Male; D012907:Smoking; D011795:Surveys and Questionnaires; D014481:United States