Direct-to-consumer Marketing to People with Hemophilia.
Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.
Department of Neurology, Detroit Medical Center, Detroit, Michigan, United States of America.
Philip
P
Kucab
Department of Internal Medicine, University of California, Los Angeles, Los Angeles, California, United States of America.
Katelyn Dow
KD
Stepanyan
Department of Pharmacology and Physiology, Georgetown University Medical Center, Washington, District of Columbia, United States of America.
Adriane
A
Fugh-Berman
D000067088:Direct-to-Consumer Advertising / Q000191:economics*; D006467:Hemophilia A / Q000188:drug therapy*; D006801:Humans; D010361:Patients / Q000523:psychology*