title: YouTube®: An ally or an enemy in the promotion of living donor kidney transplantation?
abstract: The aim of the study is to evaluate the availability and accuracy of the existing Italian-language medical information about living donor kidney transplantation on YouTube®. For each video, several data were collected, and each video was classified as "useful," "moderately useful" and "not useful." Globally, the search resulted in 306 videos: 260 were excluded and 46 included in the analysis. The main message conveyed by the video was positive in 28 cases (60.9%), neutral in 16 (34.8%) and negative in 2 (4.4%). The mean amount of visualizations was 3103.5 (range: 17-90,133) and the mean amount of "likes" 2.7 (range: 0-28). Seven videos (15.2%) were classified as "useful," 21 (45.7%) as "moderately useful" and 18 (39.1%) as "not useful." This study showed that a very few videos in Italian about living donor kidney transplantation are available on YouTube, with only 15 percent of them containing useful information for the general population.
authors.affiliation: University of Turin, Italy.
authors.forename: Fabrizio
authors.initials: F
authors.lastname: Bert
authors.affiliation: University of Turin, Italy.
authors.forename: Maria Rosaria
authors.initials: MR
authors.lastname: Gualano
authors.affiliation: University of Turin, Italy.
authors.forename: Gitana
authors.initials: G
authors.lastname: Scozzari
authors.affiliation: University of Turin, Italy.
authors.forename: Marta
authors.initials: M
authors.lastname: Alesina
authors.affiliation: University of Turin, Italy.
authors.forename: Antonio
authors.initials: A
authors.lastname: Amoroso
authors.affiliation: University of Turin, Italy.
authors.forename: Roberta
authors.initials: R
authors.lastname: Siliquini
mesh_terms: D000068598:Data Accuracy; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D020407:Internet; D016030:Kidney Transplantation / Q000379:methods* / Q000523:psychology / Q000592:standards; D019520:Living Donors / Q000523:psychology* / Q000706:statistics & numerical data; D061108:Social Media / Q000295:instrumentation / Q000592:standards*
keywords: YouTube®; e-health; health information on the Web; health promotion; living donor kidney transplantation