title: A people's business.
abstract: SHARON BLACKBURN needed all her pragmatism and passion when she joined the Elizabeth Finn Trust (EFT) as director of homes in 1999. Formerly known as the Distressed Gentlefolk's Aid Association, the charity gives financial assistance to people on low incomes so they can live independently at home or in one of the charity's 12 care homes. Ms Blackburn was appointed to introduce a business culture to the charity, while at the same time maintaining care standards and reducing staff turnover.
authors.forename: Rosalind
authors.initials: R
authors.lastname: Bal