title: Comparison of affective and semantic priming in different SOA.
abstract: Researchers have been at odds on whether affective or semantic priming is faster or stronger. The present study selects a series of facial expression photos and words, which have definite emotional meaning or gender meaning, to set up experiment including both affective and semantic priming. The intensity of emotion and gender information in the prime as well as the strength of emotional or semantic (in gender) relationship between the prime and the target is matched. Three groups of participants are employed separately in our experiment varied with stimulus onset asynchrony (SOA) as 50, 250 or 500 ms. The results show that the difference between two types of priming effect is revealed when the SOA is at 50 ms, in which the affective priming effect is presented when the prime has negative emotion. It indicates that SOA can affect the comparison between the affective and semantic priming, and the former takes the priority in the automatic processing level.
authors.affiliation: School of Psychology, Liaoning Normal University, No. 850, Huang He Road, Dalian, Liaoning, 116029, China. jzqcjj@hotmail.com.
authors.forename: Zhongqing
authors.identifier: http://orcid.org/0000-0002-3484-2287
authors.initials: Z
authors.lastname: Jiang
authors.affiliation: Shanghai Onesmart, Education and Training Co., Ltd, 3F, No. 252, Weining Road, Changning District, Shanghai, 200050, China.
authors.forename: Yuhong
authors.initials: Y
authors.lastname: Qu
authors.affiliation: School of Vocational Education, Tianjin University of Technology and Education, No. 1310, Dagunan Road, Hexi District, Tianjin, 300222, China.
authors.forename: Yanli
authors.initials: Y
authors.lastname: Xiao
authors.affiliation: School of Psychology, Liaoning Normal University, No. 850, Huang He Road, Dalian, Liaoning, 116029, China.
authors.forename: Qi
authors.initials: Q
authors.lastname: Wu
authors.affiliation: Beijing Institute of Technology, No.5 South Zhongguancun, Street, Haidian District, Beijing, 100081, China.
authors.forename: Likun
authors.initials: L
authors.lastname: Xia
authors.affiliation: College of Preschool and Primary Education, Shenyang Normal University, No. 253, Huanghe Beida Street, Shenyang, 110034, China.
authors.forename: Wenhui
authors.initials: W
authors.lastname: Li
authors.affiliation: School of Psychology, Liaoning Normal University, No. 850, Huang He Road, Dalian, Liaoning, 116029, China.
authors.forename: Ying
authors.initials: Y
authors.lastname: Liu
mesh_terms: D000293:Adolescent; D000328:Adult; D000339:Affect / Q000502:physiology*; D000704:Analysis of Variance; D001244:Association; D003463:Cues; D005149:Facial Expression; D005260:Female; D006801:Humans; D010775:Photic Stimulation; D011930:Reaction Time / Q000502:physiology*; D012660:Semantics; D013997:Time Factors; D014825:Vocabulary; D055815:Young Adult
keywords: Affective priming; SOA; Semantic priming