title: Sedentary images in a popular US based parenting magazine: 2010-2015.
abstract: BACKGROUND
  Parenting magazines serve as a platform for advertisers to target children and their caregivers. The purpose of this study was to analyze and describe the number of pictures of sedentary and non-sedentary children pictured in the popular parenting magazine, Parents.
  
  
  METHODS
  Our sample consisted of 72 issues from Parents magazine from January 2010 to December 2015. The sampling frame consisted of all printed issues over this time period. All pictures of children, whether they were in advertisements or models appearing throughout the magazine were included. There were a total of 11 018 children images reviewed.
  
  
  RESULTS
  The overwhelming majority included sedentary children (n = 9734, 88.3%), while the minority showed children engaged in some kind of activity (n = 1284, 11.7%).
  
  
  CONCLUSIONS
  Parents are encouraged to discuss with their pediatricians which activities are most beneficial for their children's health.
authors.affiliation: Department of Public Health, William Paterson University, Wayne, NJ 07470, USA.
authors.forename: Corey H
authors.initials: CH
authors.lastname: Basch
authors.affiliation: Department of Public Health, William Paterson University, Wayne, NJ 07470, USA.
authors.forename: Aleksandar
authors.initials: A
authors.lastname: Kecojevic
authors.affiliation: Department of Public Health, William Paterson University, Wayne, NJ 07470, USA.
authors.forename: Valerie
authors.initials: V
authors.lastname: Cadorett
authors.affiliation: Graduate Student, Teachers College, Columbia University, New York, NY, USA.
authors.forename: Emily A
authors.initials: EA
authors.lastname: Zagnit
keywords: Physical inactivity; Sedentary; child health; media