title: Health Insurance Stores and Health Hubs: Innovations That Get Close to the Customer.
authors.affiliation: Harvard Business School, Boston, Massachusetts.
authors.forename: Regina E
authors.initials: RE
authors.lastname: Herzlinger
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration* / Q000706:statistics & numerical data; D003258:Consumer Behavior / Q000706:statistics & numerical data; D004465:Economic Competition; D005431:Florida; D006801:Humans; D007348:Insurance, Health / Q000458:organization & administration* / Q000706:statistics & numerical data / Q000639:trends; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration* / Q000706:statistics & numerical data; D016134:Organizational Policy