title: Exercising for the Pleasure and for the Pain of It: The Implications of Different Forms of Hedonistic Thinking in Theories of Physical Activity Behavior.
authors.affiliation: Sport and Exercise Science Section, Teesside UniversityMiddlesbrough, UK; School of Sport, Exercise and Health Sciences, Loughborough UniversityLoughborough, UK.
authors.forename: Stephen L
authors.initials: SL
authors.lastname: Murphy
authors.affiliation: Sport and Exercise Science Section, Teesside University Middlesbrough, UK.
authors.forename: Daniel L
authors.initials: DL
authors.lastname: Eaves
keywords: affect; emotion regulation; emotional reasons for action; exercise behavior; hedonic theory; hedonism; persuasion; pleasure-pain principle