title: Marketing Geriatrics.
authors.affiliation: School of Public Health, University of Minnesota, Minneapolis, Minnesota.
authors.forename: Robert L
authors.initials: RL
authors.lastname: Kane
authors.affiliation: Center for Aging Research, Regenstrief Institute, Inc., Indiana University, Indianapolis, Indiana.
authors.forename: Christopher M
authors.initials: CM
authors.lastname: Callahan
authors.affiliation: Division of Geriatric Medicine, School of Medicine, Saint Louis University, St. Louis, Missouri.
authors.forename: John
authors.initials: J
authors.lastname: Morley
authors.affiliation: Department of Family Medicine and Community Health, School of Medicine, University of Minnesota, Minneapolis, Minnesota.
authors.forename: James T
authors.initials: JT
authors.lastname: Pacala
mesh_terms: D005853:Geriatrics; D008389:Marketing of Health Services