title: Big health data: the need to earn public trust.
authors.affiliation: Farr Institute, University of Manchester, Manchester, UK Utrecht Institute for Pharmaceutical Sciences, Utrecht University, Utrecht, Netherlands.
authors.forename: Tjeerd-Pieter
authors.initials: TP
authors.lastname: van Staa
authors.affiliation: London School of Hygiene and Tropical Medicine, London, UK Nuffield Department of Primary Care Health Sciences, Oxford University, Oxford, UK.
authors.forename: Ben
authors.initials: B
authors.lastname: Goldacre
authors.affiliation: Farr Institute, University of Manchester, Manchester, UK.
authors.forename: Iain
authors.initials: I
authors.lastname: Buchan
authors.affiliation: London School of Hygiene and Tropical Medicine, London, UK.
authors.forename: Liam
authors.initials: L
authors.lastname: Smeeth
mesh_terms: D019992:Databases as Topic / Q000592:standards*; D033181:Information Dissemination / Q000379:methods*; D011639:Public Opinion; D013222:State Medicine; D035502:Trust; D006113:United Kingdom