title: The Neuro Funding Rollercoaster.
abstract: Compared to the money dedicated to cancer and cardiology, funding for neuroscience research has lagged behind for decades. But things are starting to change. From the White House's Brain Initiative to the Ice Bucket Challenge for ALS to some recent sizeable gifts to universities, money for brain research appears to be on the rise. But, as our author explains, research and development funding from private and corporate lenders for cognitive neuroscience-an area that he has spent years tracking-is also vital to the quality of life for millions of people.
authors.forename: Harry M
authors.initials: HM
authors.lastname: Tracy