title: Cancer Center Advertising-Where Hope Meets Hype.
authors.affiliation: Center for Medicine and the Media, Dartmouth Institute for Health Policy and Clinical Practice, Lebanon, New Hampshire2Dartmouth-Hitchcock, Lebanon, New Hampshire.
authors.forename: Lisa M
authors.initials: LM
authors.lastname: Schwartz
authors.affiliation: Center for Medicine and the Media, Dartmouth Institute for Health Policy and Clinical Practice, Lebanon, New Hampshire2Dartmouth-Hitchcock, Lebanon, New Hampshire.
authors.forename: Steven
authors.initials: S
authors.lastname: Woloshin
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence; D002173:Cancer Care Facilities; D002755:Choice Behavior; D000067088:Direct-to-Consumer Advertising / Q000331:legislation & jurisprudence; D004644:Emotions; D065026:Hope; D006801:Humans; D014481:United States; D014485:United States Federal Trade Commission / Q000331:legislation & jurisprudence