title: Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing.
abstract: The purpose of this study is to explore emerging markets for imported beef in China by assessing Beijing consumer demand for quality attributes. This study utilizes data from an in-store choice experiment to evaluate consumer willingness-to-pay for select food quality attributes (food safety, animal welfare, Green Food and Organic certification) taking into account country-of-origin information. Our results show that Beijing consumers value food safety information the most, and are willing to pay more for Australian beef products than for US or domestic (Chinese) beef. We explore the various relationships between the quality attributes, find evidence of preference heterogeneity and discuss agribusiness and marketing implications of our findings.
authors.affiliation: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing, MI 48824, USA. Electronic address: dlortega@msu.edu.
authors.forename: David L
authors.initials: DL
authors.lastname: Ortega
authors.affiliation: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing, MI 48824, USA.
authors.forename: Soo Jeong
authors.initials: SJ
authors.lastname: Hong
authors.affiliation: Department of Agricultural Economics, Purdue University, West Lafayette, IN 47907, USA.
authors.forename: H Holly
authors.initials: HH
authors.lastname: Wang
authors.affiliation: Department of International Trade, China Agricultural University, Beijing 100083, China.
authors.forename: Laping
authors.initials: L
authors.lastname: Wu
mesh_terms: D000328:Adult; D000368:Aged; D000827:Animal Welfare / Q000191:economics; D000818:Animals; D044466:Asian People; D002417:Cattle; D002681:China; D002755:Choice Behavior; D003258:Consumer Behavior / Q000191:economics*; D005260:Female; D005518:Food Preferences; D063427:Food Quality; D059022:Food Safety; D058870:Food, Organic / Q000191:economics; D006801:Humans; D008297:Male; D008875:Middle Aged; D008962:Models, Theoretical; D000069466:Red Meat / Q000191:economics*; D012959:Socioeconomic Factors; D013649:Taste; D055815:Young Adult
keywords: Beef; Consumer preference; Food quality; Food safety; Organic; Willingness-to-pay