title: Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior.
abstract: Sustainable mobility and smart mobility management play important roles in achieving smart cities' goals. In this context we investigate the role of smartphones as mobility behavior sensors and evaluate the responsivity of different attitudinal profiles towards personalized route suggestion incentives delivered via mobile phones. The empirical results are based on mobile sensed data collected from more than 3400 people's real life over a period of six months. The findings show which user profiles are most likely to accept such incentives and how likely they are to result in more sustainable mode choices. In addition we provide insights into tendencies towards accepting more sustainable route options for different trip purposes and illustrate smart city platform potential (for collection of mobility behavior data and delivery of incentives) as a tool for development of personalized mobility management campaigns and policies.
authors.affiliation: Department of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, Belgium. ivana.semanjski@ugent.be.
authors.forename: Ivana
authors.initials: I
authors.lastname: Semanjski
authors.affiliation: Department of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, Belgium. angel.lopez@ugent.be.|Facultad de Ingenier&#237;a Mec&#225;nica y Ciencias de la Producci&#243;n, Escuela Superior Polit&#233;cnica del Litoral, ESPOL, Campus Gustavo Galindo Km 30.5 V&#237;a Perimetral, Guayaquil 09-01-5863, Ecuador. angel.lopez@ugent.be.
authors.forename: Angel Javier
authors.initials: AJ
authors.lastname: Lopez Aguirre
authors.affiliation: Department of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, Belgium. johan.demol@ugent.be.
authors.forename: Johan
authors.initials: J
authors.lastname: De Mol
authors.affiliation: Department of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, Belgium. sidharta.gautama@ugent.be.
authors.forename: Sidharta
authors.initials: S
authors.lastname: Gautama
keywords: Policy 2.0 platform; mode shift incentive; smart cities; smartphone mobility applications; sustainable mobility; travel behavior