title: R.E.A.C.H. to Teach: Making Patient and Family Education "Stick".
abstract: Healthcare professionals teach patients and families about their health every day. Regulatory and accreditation organizations mandate patient and family education to promote better health outcomes. And recently, financial rewards for healthcare organizations are being tied to patient satisfaction (Hospital Consumer Assessment of Healthcare Providers and Systems-HCAHPS). A University of Pennsylvania Health System group of staff and patients, devoted to excellence in patient and family education, developed the graphic "R.E.A.C.H. to Teach." The purpose of the graphic is to make evidence-based practice (EBP) for patient and family education "stick" with staff. The group used concepts from the marketing book, Made to Stick, to demonstrate how to develop effective staff and patient and family education. Ideas (education) that survive ("stick") have the following attributes: simple, unexpected, concrete, credible, emotional, and narrative (story). This article demonstrates how to apply these principles and EBP to patient and family education.
authors.affiliation: Carolyn Crane Cutilli, PhD, RN, Patient Education Specialist, Hospital of the University of Pennsylvania, Philadelphia.
authors.forename: Carolyn Crane
authors.initials: CC
authors.lastname: Cutilli
mesh_terms: D055317:Evidence-Based Practice; D057220:Health Literacy; D006801:Humans; D033262:Narration; D010348:Patient Care Team; D010353:Patient Education as Topic; D018802:Patient-Centered Care; D011369:Professional-Patient Relations