title: Unifying physics and technology in light of Maxwell's equations.
authors.affiliation: King's College London, London, UK.
authors.forename: John
authors.initials: J
authors.lastname: Ellis
authors.affiliation: King's College London, London, UK.
authors.forename: Roy
authors.initials: R
authors.lastname: Pike
authors.affiliation: King's College London, London, UK a.zayats@kcl.ac.uk.
authors.forename: Anatoly
authors.identifier: http://orcid.org/0000-0003-0566-4087
authors.initials: A
authors.lastname: Zayats
keywords: condensed matter physics; elementary particles