title: Neuroscience: Incepting Associations.
abstract: A recent study has used real-time fMRI neurofeedback to induce color-specific activity patterns in early visual cortex as participants viewed achromatic gratings. This procedure resulted in an association between the color and the displayed grating orientation, suggesting that early visual cortex can support associative learning of this type.
authors.affiliation: Princeton Neuroscience Institute, Princeton University, Princeton, NJ 08540, USA. Electronic address: debetten@princeton.edu.
authors.forename: Megan T
authors.initials: MT
authors.lastname: deBettencourt
authors.affiliation: Princeton Neuroscience Institute, Princeton University, Princeton, NJ 08540, USA; Department of Psychology, Princeton University, Princeton, NJ 08540, USA. Electronic address: knorman@princeton.edu.
authors.forename: Kenneth A
authors.initials: KA
authors.lastname: Norman
mesh_terms: D003116:Color; D003118:Color Perception; D006801:Humans; D008279:Magnetic Resonance Imaging; D009949:Orientation; D014793:Visual Cortex