title: Antibiotic resistance awareness: a public engagement approach for all pharmacists.
abstract: OBJECTIVE
  The main objective of this study was to promote knowledge about antibiotic resistance development and good stewardship principles amongst the general population through pharmacy student-led public engagement workshops in high schools.
  
  
  METHODS
  Structured questionnaires, based on the Key Stage 4 curriculum were initially used to assess awareness and knowledge of antibiotic resistance issues amongst year 10 and 11 (GCSE stage) high school pupils. A Prezi-style presentation (https://prezi.com/) was subsequently developed to deliver a positive message that the young learners could share with friends and family.
  
  
  RESULTS
  Misconceptions still exist regarding the correct and appropriate use of antibiotics. The person-person approach adopted by this study was well received, key antibiotic stewardship messages being delivered to the general population through either educational surveys or hands-on workshops.
  
  
  CONCLUSIONS
  It is widely acknowledged that antibiotic resistance is one of the biggest threats facing society today. As healthcare professionals, pharmacists in all sectors have a crucial role to play in educating the public about antibiotics and how to use them effectively. This article describes the different ways by which all pharmacists can help educate the public on key issues, with particular emphasis on the next generation.
authors.affiliation: Manchester Pharmacy School, University of Manchester, Manchester, UK.
authors.forename: David G
authors.initials: DG
authors.lastname: Allison
authors.affiliation: Manchester Pharmacy School, University of Manchester, Manchester, UK.
authors.forename: Paula
authors.initials: P
authors.lastname: Higginson
authors.affiliation: Manchester Pharmacy School, University of Manchester, Manchester, UK.
authors.forename: Sandra
authors.initials: S
authors.lastname: Martin
mesh_terms: D002648:Child; D054626:Consumer Health Information / Q000379:methods*; D004352:Drug Resistance, Microbial; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D010595:Pharmacists
keywords: education; health promotion; lay perspectives; pharmaceutical public health