title: There's a cream for that: A textual analysis of beauty and body-related advertisements aimed at middle-aged women.
abstract: This article explores the magazine advertising strategies and tactics used by health and beauty products to target middle-aged women. Advertisements found in the April 2013 issues of Shape, Fitness, and Women's Health were analyzed using intersectionality to determine how these advertisements are presenting messages pertaining to age, gender, and sexuality and how these messages can "other" and marginalize certain identities. The findings suggest that advertisement strategies implement pseudoscience, heteronormativity, hegemonic beauty, and body ideals to establish an idealized version of middle-aged womanhood.
authors.affiliation: a School of Journalism and Communication , University of Oregon , Eugene , Oregon , USA.
authors.forename: Teri
authors.initials: T
authors.lastname: Del Rosso
mesh_terms: D000329:Advertising / Q000379:methods*; D001504:Beauty; D001828:Body Image / Q000523:psychology*; D003258:Consumer Behavior; D005260:Female; D006801:Humans; D008875:Middle Aged; D010506:Periodicals as Topic
keywords: Advertising; aging; beauty; body image; intersectionality; middle-age; women