title: Design and marketing features influencing choice of e-cigarettes and tobacco in the EU.
abstract: Data were analysed from the 2014 Special Eurobarometer for Tobacco survey. We estimated self-rated importance of various factors in the choice of both tobacco and electronic cigarettes (e-cigarettes) among tobacco smokers who had ever used an e-cigarette. Among ever users of tobacco and e-cigarettes (N = 2430), taste (39.4%), price (39.2%) and amount of nicotine (27.3%) were the most commonly cited reasons for choosing their brand of e-cigarettes. Those aged 15-24 were more likely to cite external packaging [adjusted prevalence ratio (aPR = 2.06, 95% CI 1.00-4.23)] and design features (aPR = 1.99, 1.20-3.29) as important. As further legislation is debated and enacted enhanced regulation of price, design and marketing features of e-cigarettes may help to reduce the appeal of e-cigarettes.
authors.affiliation: Department of Primary Care and Public Health, School of Public Health, Imperial College London, London, UK a.laverty@imperial.ac.uk.
authors.forename: Anthony A
authors.initials: AA
authors.lastname: Laverty
authors.affiliation: Clinic of Social and Family Medicine, School of Medicine, University of Crete, Heraklion, Greece.
authors.forename: Constantine I
authors.initials: CI
authors.lastname: Vardavas
authors.affiliation: Department of Primary Care and Public Health, School of Public Health, Imperial College London, London, UK.
authors.forename: Filippos T
authors.initials: FT
authors.lastname: Filippidis
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D002755:Choice Behavior; D066300:Electronic Nicotine Delivery Systems; D005062:European Union; D005260:Female; D006801:Humans; D008297:Male; D040541:Marketing / Q000379:methods*; D008875:Middle Aged; D011356:Product Labeling / Q000379:methods*; D016540:Smoking Cessation / Q000379:methods* / Q000523:psychology*; D011795:Surveys and Questionnaires; D064424:Tobacco Use / Q000523:psychology*; D055815:Young Adult