title: Quantity Distortion Effect in Consumers' Perception of Different Volumes and Weights of Money: A Pilot Study.
abstract: Consumers tend to misunderstand the physical value of cash money by adopting improper anchors for their judgments (e.g., banknote size and shape, currency denominations, etc.). In a pilot study carried out on a sample of 242 participants (n = 116 men; M age = 29.6 year, SD = 10.8), a quantity distortion effect was demonstrated by evaluating consumers' misperceptions of different monetary quantities, either in terms of volume or weight, using banknotes of the same denomination (€50). A threshold value was found, for both volume (€876,324) and weight (€371,779), above (below) which consumers tend to overrate (underrate) monetary amounts. The theoretical and operative implications are discussed.
authors: Department of Marketing, University of Salento, Italy gianluigi.guido@unisalento.it.
authors: Gianluigi
authors: G
authors: Guido
authors: Department of Marketing, University of Salento, Italy.
authors: Luigi
authors: L
authors: Piper
authors: Department of Marketing, University of Salento, Italy.
authors: M Irene
authors: MI
authors: Prete
authors: Department of Marketing, University of Salento, Italy.
authors: Antonio
authors: A
authors: Mileti
authors: Department of Marketing, University of Salento, Italy.
authors: Marco
authors: M
authors: Fonda
mesh_terms: D006801:Humans; D008297:Male; D055641:Mathematical Concepts; D010865:Pilot Projects; D012858:Size Perception / Q000502:physiology*; D014892:Weight Perception / Q000502:physiology*; D055815:Young Adult
keywords: monetary quantities; perception of volume and weight; physical value of money; quantity distortion effect