title: A Literature Review: Website Design and User Engagement.
abstract: Proper design has become a critical element needed to engage website and mobile application users. However, little research has been conducted to define the specific elements used in effective website and mobile application design. We attempt to review and consolidate research on effective design and to define a short list of elements frequently used in research. The design elements mentioned most frequently in the reviewed literature were navigation, graphical representation, organization, content utility, purpose, simplicity, and readability. We discuss how previous studies define and evaluate these seven elements. This review and the resulting short list of design elements may be used to help designers and researchers to operationalize best practices for facilitating and predicting user engagement.
authors: ElevateU, Los Angeles, CA, USA.
authors: Renee
authors: R
authors: Garett
authors: ElevateU, Los Angeles, CA, USA.
authors: Jason
authors: J
authors: Chiu
authors: ElevateU, Los Angeles, CA, USA.
authors: Ly
authors: L
authors: Zhang
authors: University of California Institute for Prediction Technology, Department of Family Medicine, University of California, Los Angeles, Los Angeles, CA, USA; UCLA Center for Digital Behavior, Department of Family Medicine, University of California, Los Angeles, Los Angeles, CA, USA.
authors: Sean D
authors: SD
authors: Young
keywords: Website design; navigation; organization; simplicity; usability