title: Perceptions of donors and recipients regarding blood donation.
abstract: OBJECTIVE
  The aim of this study was to identify the perceptions of blood donors and recipients regarding the act of donating blood.
  
  
  METHODS
  This descriptive study with a survey design focuses on subjective and cultural aspects. Twenty donors and 20 recipients in the blood bank at the time of data collection participated in the study. Interviews were analyzed according to deductive thematic analysis.
  
  
  RESULTS
  Two themes emerged - perceptions of donors and perceptions of recipients. Both groups saw the act of donating blood as something positive, though donors associated their reports with the experiences of people close to them who needed blood transfusions, while the recipients associated donations with the maintenance of their lives as, for them, a blood transfusion was a necessary medical treatment.
  
  
  CONCLUSIONS
  Perceptions regarding blood donations are culturally constructed, as the participants associated knowledge acquired in the social world with moral issues and their life experiences. Hence, in addition to helping others, these individuals feel socially and morally rewarded.
authors: Universidade de São Paulo (USP), Ribeirão Preto, SP, Brazil. Electronic address: vandermonteiro@usp.br.
authors: Vander Monteiro da
authors: VM
authors: Conceição
authors: Universidade de São Paulo (USP), Ribeirão Preto, SP, Brazil.
authors: Jeferson Santos
authors: JS
authors: Araújo
authors: Universidade de São Paulo (USP), Ribeirão Preto, SP, Brazil.
authors: Rafaela Azevedo Abrantes de
authors: RA
authors: Oliveira
authors: Universidade do Estado do Pará (UEPA), Belém, PA, Brazil.
authors: Mary Elizabeth de
authors: ME
authors: Santana
authors: Universidade de São Paulo (USP), Ribeirão Preto, SP, Brazil.
authors: Márcia Maria Fontão
authors: MM
authors: Zago
keywords: Blood donor; Blood transfusion; Delivery of Health Care; Hematology; Transfusion service