title: BIG PLAY. Hospitals team up with biggest names in pro sports to score brand awareness.
abstract: Partnering with major league baseball, basketball, hockey, football and even lacrosse teams isn't just about building brand recognition. It's also a way to promote health and fitness in the community.
authors.forename: Andis
authors.initials: A
authors.lastname: Robeznieks
mesh_terms: D001364:Awareness; D004465:Economic Competition; D006761:Hospitals; D006801:Humans; D008389:Marketing of Health Services; D013177:Sports; D014481:United States