title: Affective Beliefs Influence the Experience of Eating Meat.
abstract: People believe they experience the world objectively, but research continually demonstrates that beliefs influence perception. Emerging research indicates that beliefs influence the experience of eating. In three studies, we test whether beliefs about how animals are raised can influence the experience of eating meat. Samples of meat were paired with descriptions of animals raised on factory farms or raised on humane farms. Importantly, the meat samples in both conditions were identical. However, participants experienced the samples differently: meat paired with factory farm descriptions looked, smelled, and tasted less pleasant. Even basic properties of flavor were influenced: factory farmed samples tasted more salty and greasy. Finally, actual behavior was influenced: participants consumed less when samples were paired with factory farm descriptions. These findings demonstrate that the experience of eating is not determined solely by physical properties of stimuli-beliefs also shape experience.
authors.affiliation: Center for Applied Brain and Cognitive Science, Tufts University, Medford, Massachusetts, United States of America.
authors.forename: Eric C
authors.initials: EC
authors.lastname: Anderson
authors.affiliation: Department of Psychology, Northeastern University, Boston, Massachusetts, United States of America.|Massachusetts General Hospital and Harvard Medical School, Boston, Massachusetts, United States of America.
authors.forename: Lisa Feldman
authors.initials: LF
authors.lastname: Barrett
mesh_terms: D000293:Adolescent; D000328:Adult; D000818:Animals; D003469:Culture; D005163:Factor Analysis, Statistical; D005247:Feeding Behavior; D005260:Female; D006801:Humans; D008297:Male; D008404:Massachusetts; D008460:Meat; D011795:Surveys and Questionnaires; D055815:Young Adult