title: "It's just everywhere!" Children and parents discuss the marketing of sports wagering in Australia.
abstract: OBJECTIVE
  To investigate how children and adults recall the content and promotional channels for sports wagering marketing.
  
  
  METHODS
  A mixed methods study of 152 parent/child (8-16 years) dyads was conducted at AFL (Australian Football League), NRL (National Rugby League), and soccer sporting sites in New South Wales and Victoria, Australia. Questions related to the frequency of viewing AFL and NRL matches, sports wagering promotions and perceptions of the normalisation of wagering in sport. Descriptive statistics and thematic analysis were used to analyse data.
  
  
  RESULTS
  Children recruited from NRL (n=75, 96.2%) and AFL (n=46, 92.0%) sites were significantly more likely to have recalled having ever seen a promotion for sports wagering as compared to children from Soccer sites (n=18, 75.0%) (p<0.05). Children and adults identified seeing sports wagering promotions in similar environments, most commonly on television, and at stadiums. Three-quarters of children (75.0%) and the majority of adults (90.0%) perceived that sports wagering was becoming a normal part of sport.
  
  
  CONCLUSIONS
  This research shows that children engaged in particular sports have high awareness of wagering marketing, particularly as seen on television or at sporting matches. Regulation should comprehensively address the placement, quantity and content of wagering marketing aligned with sport to prevent current and/or future gambling harm.
authors.affiliation: Centre for Population Health Research, School of Health and Social Development, Faculty of Health, Deakin University, Victoria. hpitt@deakin.edu.au.
authors.forename: Hannah
authors.initials: H
authors.lastname: Pitt
authors.affiliation: Centre for Population Health Research, School of Health and Social Development, Faculty of Health, Deakin University, Victoria.
authors.forename: Samantha L
authors.initials: SL
authors.lastname: Thomas
authors.affiliation: Centre for Population Health Research, School of Health and Social Development, Faculty of Health, Deakin University, Victoria.
authors.forename: Amy
authors.initials: A
authors.lastname: Bestman
authors.affiliation: Public Health Advocacy Institute of Western Australia, Curtin University.
authors.forename: Melissa
authors.initials: M
authors.lastname: Stoneham
authors.affiliation: Public Health Advocacy Institute of Western Australia, Curtin University.
authors.forename: Mike
authors.initials: M
authors.lastname: Daube
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001315:Australia; D002648:Child; D005260:Female; D005715:Gambling / Q000191:economics* / Q000523:psychology*; D006801:Humans; D008297:Male; D040541:Marketing / Q000191:economics / Q000379:methods* / Q000706:statistics & numerical data; D008875:Middle Aged; D010290:Parents; D013177:Sports / Q000191:economics* / Q000706:statistics & numerical data*
keywords: children; gambling; marketing; normalisation; sports wagering