title: Neural reuse leads to associative connections between concrete (physical) and abstract (social) concepts and motives.
abstract: Consistent with neural reuse theory, empirical tests of the related "scaffolding" principle of abstract concept development show that higher-level concepts "reuse" and are built upon fundamental motives such as survival, safety, and consumption. This produces mutual influence between the two levels, with far-ranging impacts from consumer behavior to political attitudes.
authors: Department of Psychology, Yale University, New Haven, CT 06511. yimeng.wang@yale.edu
authors: Yimeng
authors: Y
authors: Wang
authors: Department of Psychology, Yale University, New Haven, CT 06511. john.bargh@yale.edu http://www.yale.edu/acmelab/index.html
authors: John A
authors: JA
authors: Bargh
mesh_terms: D001921:Brain / Q000502:physiology; D003210:Concept Formation; D006801:Humans; D008962:Models, Theoretical; D009042:Motivation