title: An empirical analysis of ethical and professional issues in physicians' advertising: A comparative cross-sectional study.
abstract: The purpose of this study is to investigate current attitudes and opinions of physicians' advertising and to compare them to the attitudes expressed 10 years previously. This study was designed to determine (a) consumers' attitudes toward advertising by physicians, and (b) whether age, occupation, income, education, or sex of consumer accounted for any significant difference in attitudes toward physicians who advertise. The study seems to confirm the belief of many marketing professionals that advertising and marketing do not have a place in the management and operation of professional services.
authors: a Labry School of Business and Technology , Cumberland University , Lebanon , Tennessee , USA.
authors: H Ronald
authors: HR
authors: Moser
authors: b John Massey School of Business , Southeastern Oklahoma State University , Durant , Oklahoma , USA.
authors: Robert
authors: R
authors: Stevens
authors: c Brock School of Business , Samford University , Birmingham , Alabama , USA.
authors: David
authors: D
authors: Loudon
mesh_terms: D000329:Advertising / Q000941:ethics*; D001294:Attitude to Health; D003258:Consumer Behavior; D003430:Cross-Sectional Studies; D006801:Humans; D008389:Marketing of Health Services / Q000941:ethics*; D010820:Physicians / Q000941:ethics*; D011795:Surveys and Questionnaires
keywords: Consumer attitudes; physician advertising; physician image; professional services; services marketing