title: Information Presentation in Decision and Risk Analysis: Answered, Partly Answered, and Unanswered Questions.
abstract: For the last 30 years, researchers in risk analysis, decision analysis, and economics have consistently proven that decisionmakers employ different processes for evaluating and combining anticipated and actual losses, gains, delays, and surprises. Although rational models generally prescribe a consistent response, people's heuristic processes will sometimes lead them to be inconsistent in the way they respond to information presented in theoretically equivalent ways. We point out several promising future research directions by listing and detailing a series of answered, partly answered, and unanswered questions.
authors.affiliation: The Paul Merage School of Business, University of California, Irvine, Irvine, CA, USA.
authors.forename: L Robin
authors.initials: LR
authors.lastname: Keller
authors.affiliation: University of Technology Sydney, Sydney, NSW, Australia.
authors.forename: Yitong
authors.initials: Y
authors.lastname: Wang
keywords: Decisions; information presentation; message design; risk analysis; risk perception; utility theory