title: Success story.
abstract: The development of the role of the specialist continence adviser hits been one of the greatest success stories of the profession. Any reservations expressed in the early days that the role was superfluous have long been overcome. Continence advisers have played a major part in altering the emphasis of care from passive management of incontinence to positive attempts to promote continence. They have earned the gratitude of countless clients and the respect of their colleagues.