title: Sidelines.
abstract: Nurses with a flair for writing may have been tempted to combine their talents by becoming medical copywriters. But it would appear they would have no joy if they applied for a post at Lane, Earl & Cox, who describe themselves as 'one of the UK's leading healthcare advertising agencies, with a client list that's left the competition feeling pretty sick'. For their latest recruitment ad is headed 'Goat wanted for position of junior medical copywriter', and explains that a copy test will be set with the aim of separating the sheep from the goats. 'The goats will send back a copy test full of innovative, hard selling ideas and will be a pleasure to interview,' the ad concludes. 'The sheep will be sent a map of Wales.'