title: The short-lived benefits of variety seeking among the chronically indecisive.
abstract: This research investigated the influence of trait indecisiveness on variety-seeking behavior. Study 1 revealed that chronic indecisiveness was associated with increased variety-seeking behavior. Study 2A showed that the incidence of not choosing to make a choice was much lower among chronically indecisive people when a variety-pack option was available, and Study 2B showed that chronically indecisive people chose the variety pack even if it included their least preferred option. Study 3 demonstrated that chronically indecisive people contended with the negative emotion they experienced during choice making by choosing a mix of options. Study 4 revealed that the emotional benefits of variety seeking among the chronically indecisive were short-lived. Chronically indecisive people felt more satisfied and less anxious after choosing a mix of options. However, having chosen a mix, chronically indecisive people then faced more choices, specifically the choices of which specific option to consume on each specific occasion. In this way, variety seeking is a maladaptive long-term emotional coping strategy for the chronically indecisive. The results of this research have important theoretical implications for understanding the causes of variety-seeking behavior as well as practical implications for increasing (a) the incidence of choice making among chronically indecisive people and (b) satisfaction with the choices they do make. (PsycINFO Database Record
authors.affiliation: Department of Marketing.
authors.forename: Hyewook Genevieve
authors.initials: HG
authors.lastname: Jeong
authors.affiliation: Department of Marketing, Anderson School of Management, University of California.
authors.forename: Kate
authors.initials: K
authors.lastname: Christensen
authors.affiliation: Department of Marketing, Anderson School of Management, University of California.
authors.forename: Aimee
authors.initials: A
authors.lastname: Drolet
mesh_terms: D000223:Adaptation, Psychological; D000293:Adolescent; D002755:Choice Behavior / Q000502:physiology*; D004644:Emotions; D005106:Exploratory Behavior / Q000502:physiology*; D005260:Female; D006801:Humans; D008297:Male; D055815:Young Adult