Communicating about cigarette smoke constituents: an experimental comparison of two messaging strategies.
Federal law now requires FDA to disseminate information on chemicals in cigarette smoke, but it is unclear how best to do so. In a 2 × 2 between-subjects experiment, participants received a message about chemicals in cigarette smoke (e.g., "Cigarette smoke has benzene.") along with an additional randomly assigned messaging strategy: a "found-in" (e.g., "This is found in gasoline."), a health effect (e.g., "This causes heart disease."), both, or neither. Participants were U.S. probability phone samples of 5000 adults and 1123 adolescents, and an online convenience sample of 4130 adults. Adding a health effect elicited greater discouragement from wanting to smoke cigarettes (all p < .05) as did adding a found-in (all p < .05). However, including both messaging strategies added little or nothing above including just one. These findings can help the FDA and other agencies develop effective and parsimonious messages about cigarette smoke constituents.
Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 316 Rosenau Hall CB7440, Chapel Hill, NC, 27599-7440, USA.
Sabeeh A
SA
Baig
Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 316 Rosenau Hall CB7440, Chapel Hill, NC, 27599-7440, USA.|Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, USA.
M Justin
MJ
Byron
Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 316 Rosenau Hall CB7440, Chapel Hill, NC, 27599-7440, USA.|Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, USA.
Marcella H
MH
Boynton
Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 316 Rosenau Hall CB7440, Chapel Hill, NC, 27599-7440, USA.|Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, USA.
Noel T
NT
Brewer
Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 316 Rosenau Hall CB7440, Chapel Hill, NC, 27599-7440, USA. kurt_ribisl@unc.edu.|Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, USA. kurt_ribisl@unc.edu.
Kurt M
KM
Ribisl
D000328:Adult; D005260:Female; D058015:Health Communication / Q000379:methods*; D006801:Humans; D020407:Internet; D008297:Male; D008875:Middle Aged; D012906:Smoke / Q000032:analysis*; D012907:Smoking / Q000009:adverse effects*; D013689:Telephone; D055815:Young Adult; D062789:Tobacco Products
D012906:Smoke
Cigarette smoke constituents; Common products; Health communication; Health effects; Tobacco control
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