title: Middle-class household food providers' views and experiences of food marketing in Vietnam.
abstract: OBJECTIVE
  Food marketing has been identified as a target for intervention in the prevention of childhood overweight and obesity within countries and globally, and promotion of healthy diets has been classified as a key strategy to reduce the burden of non-communicable diseases and health inequalities. The present study aims to investigate how Vietnamese middle-class household food providers are impacted by food advertising communications, their views of food marketing and the ways they think the government can control food marketing to assist people to consume healthier diets.
  
  
  METHODS
  810 household food providers participated in the online survey. Frequency counts were calculated using IBM SPSS version 21.
  
  
  RESULTS
  Many respondents had been exposed to food marketing; 82.8% had seen food advertising in magazines at least once a month, 65.1% had received free food samples in public places, 68.0% had received food advertising information via email. Many household food providers appeared to support food marketing; 73.3% approved of nutrition education in schools or on television being provided by soft drink or fast food companies, 63.7% supported the marketing of infant formula milk. There were mixed views about what actions the government could implement to control food marketing; 88.2% supported clearer food content on food labels, 84.1% believed that children should learn how to purchase and cook foods at school.
  
  
  CONCLUSIONS
  A substantial majority of Vietnamese middle-class household food providers appeared unaware of the adverse effects of food marketing. Education and policy leadership in food and nutrition are urgently required.
authors.affiliation: School of Exercise and Nutrition Sciences, Deakin University, Victoria, Australia. Email: phth@deakin.edu.au.
authors.forename: Quynh Th
authors.initials: QT
authors.lastname: Pham
authors.affiliation: School of Exercise and Nutrition Sciences, Deakin University, Victoria, Australia.
authors.forename: Anthony
authors.initials: A
authors.lastname: Worsley
mesh_terms: D000328:Adult; D000329:Advertising; D002648:Child; D002664:Child Nutritional Physiological Phenomena; D002675:Child, Preschool; D004032:Diet; D005260:Female; D005502:Food; D006076:Government; D006266:Health Education; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D040541:Marketing; D018673:Nutrition Policy; D050177:Overweight / Q000517:prevention & control; D063766:Pediatric Obesity / Q000517:prevention & control; D014744:Vietnam