title: Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines.
abstract: Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing strategies in the wider sense and other products, for other small to medium sized companies in other countries of interest with similar regulations and help them understand how to position and promote themselves and their products.
authors.affiliation: Bionika Pharmaceuticals Ltd., Skopje, Republic of Macedonia.
authors.forename: Marjan
authors.initials: M
authors.lastname: Dzeparoski
authors.affiliation: Faculty of Pharmacy, Ss. Cyril and Methodius University of Skopje, Skopje, Republic of Macedonia.
authors.forename: Suzana
authors.initials: S
authors.lastname: Trajkovic-Jolevska
keywords: analysis; food supplements; marketing; marketing strategy; over-the-counter medicines