title: The evidence speaks for itself … but can the public?
abstract: TODAY'S PATIENTS take their lives in their hands. With health information, good or bad, now more available than ever, many people approach their health care in the way they would any other purchase. They shop around, looking for best 'value' and the benefits accrued by making the right choice.
authors.affiliation: Winner of the Baxter Award for its contribution to excellence in healthcare management in Europe.
authors.forename: Angela
authors.initials: A
authors.lastname: Coulter