title: Spain's magic mountain: narrating prehistory at Atapuerca.
abstract: The Sierra de Atapuerca in northern Spain is ranked among the most important excavation sites in human origins research worldwide. The project boasts not only spectacular hominid fossils, among them the 'oldest European', but also a fully fledged 'popularization industry'. This article interprets this multimedia industry as a generator of different narratives about the researchers as well as about the prehistoric hominids of Atapuerca. It focuses on the popular works of the three co-directors of the project. Juan Luis Arsuaga, José María Bermúdez de Castro and Eudald Carbonell make deliberate use of a variety of narrative devices, resonant cultural references and strategies of scientific self-commodification. All three, in different ways, use the history of science and of their own research project to mark their place in the field of human origins research, drawing on mythical elements to tell the story of the rise of a humble Spanish team overcoming all odds to achieve universal acclaim. Furthermore, the co-directors make skilful use of palaeofiction - that of Björn Kurtén and Jean Auel, as well as writing their own - in order to tell gripping stories about compassion and solidarity in human prehistory. This mixture of nationalist and universalist narratives invites the Spanish audience to identify not just with 'their ancestors' but also with the scientists, as objects and subjects of research become conflated through popularization.
authors.affiliation: *Institució Milà i Fontanals,Consejo Superior de Investigaciones Científicas,Carrer Egipcíaques,15, 08001 Barcelona,Spain. Email:oliver.hochade@limf.csic.es.
authors.forename: Oliver
authors.initials: O
authors.lastname: Hochadel