abstract: Raising standards: senior nurse Sue Murray called for 'national norms for ward staffing levels' when she helped present the Nursing Standard Nursing the Future campaign to the House of Commons health committee last month. Ms Murray, deputy director of nursing at Sandwell and West Birmingham Hospitals NHS Trust, is one of the so called ambassadors of the year-long campaign, which aims to enhance the image and reputation of nursing and midwifery in the UK. For further details, access www.nursingthefuture.org.uk.