title: A good read.
abstract: Actively ageing magazines are a publishing hit. Magazines specifically directed at older people, such as The Oldie, Choice, Saga and Yours, have achieved success at the national level. Actively ageing is the market with potential these days. This year, three magazines for the over-55s have appeared as part of that other publishing phenomenon, the county magazines. 'The idea is to produce a good, reader-based magazine,' says Paul Hazeldine, editor of Our Time Staffordshire. 'We want to get reaction and participation from readers, so they make the magazine part of their life.'
authors.forename: Laurence
authors.initials: L
authors.lastname: Dopson