title: Shared interests.
abstract: MANAGERS, IT HAS BEEN SAID, cannot read anything longer than two pages while academics cannot write anything less than 5,000 words ( Wistow 2001 ).
authors.affiliation: Head of nursing research and development, and head of research and development, at City Hospitals Sunderland NHS Foundation Trust.|Northumbria University.
authors.forename: Steve
authors.initials: S
authors.lastname: Campbell
authors.affiliation: Nursing practice development.|Research at City Hospitals Sunderland NHS Foundation Trust.|Deputy head of nursing research at City Hospitals Sunderland NHS Foundation Trust, a joint appointment with Northumbria University.
authors.forename: Hilary
authors.initials: H
authors.lastname: Lloyd