title: Helping women break through the glass ceiling.
abstract: IN THE 1980s, a Department of Health (DH) nurse recruitment poster showed a picture of a schoolgirl in a nurse's uniform with the words: 'The best nurses have the essential qualifications before they go to school' ( Innes 1995 ). The image and the text together perpetuated a sexual stereotype, that the ideal nurse is a woman, and that the idea that nursing is an innate predisposition rather than a career requiring specific skills and education.
authors.affiliation: Coventry and Warwickshire NHS Partnership Trust.
authors.forename: Harjinder
authors.initials: H
authors.lastname: Aujla