title: Preferences of Young Adults Regarding Dissemination of Online Vitamin D Information.
abstract: To explore strategies for disseminating online information about vitamin D to young adults.
  
  
  
  Participants were 50 males and females aged 18-25 years, living in Ontario, Canada. Eight focus groups (4 male; 4 female) were conducted; participants also completed a socio-demographic questionnaire. Audio files were transcribed verbatim; thematic analysis was used to identify key themes.
  
  
  
  Thematic analysis revealed that an effective educational intervention geared towards this population should be simple, brief, interesting, personally relevant, credible, and include incentives.
  
  
  
  Feedback regarding intervention methodology could be used to inform interventions aiming to increase intake of vitamin D or other nutrients among young adults.
authors.affiliation: a Department of Human Health and Nutritional Sciences, University of Guelph, Guelph, ON.
authors.forename: Samantha Erin
authors.initials: SE
authors.lastname: Goodman
authors.affiliation: b Department of Family Relations and Applied Nutrition, University of Guelph, Guelph, ON.
authors.forename: Judy
authors.initials: J
authors.lastname: Sheeshka
mesh_terms: D000293:Adolescent; D000328:Adult; D019587:Dietary Supplements; D005260:Female; D017144:Focus Groups; D006266:Health Education / Q000379:methods*; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D020407:Internet; D008297:Male; D009864:Ontario; D064167:Recommended Dietary Allowances; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D014807:Vitamin D / Q000008:administration & dosage*; D055815:Young Adult
chemical_list: D014807:Vitamin D