title: Contemporary social media engagement by breast surgeons.
abstract: There continues to be a steady rise in the use of social media among healthcare professionals. We present an overview of social media use among breast surgeons within the United Kingdom including demographic variations and some of the factors that underpin these trends. The benefits and drawbacks of open social media platforms are also considered.
authors.affiliation: Edinburgh Breast Unit, Western General Hospital, Crewe Road South, Edinburgh, UK. Electronic address: gregory.ekatah@nhs.net.
authors.forename: Gregory E
authors.initials: GE
authors.lastname: Ekatah
authors.affiliation: University Hospital Crosshouse, Kilmarnock Road, Crosshouse, Kilmarnock, UK.
authors.forename: Stephanie G
authors.initials: SG
authors.lastname: Walker
authors.affiliation: Ninewells Hospital, NHS Tayside, Dundee, UK.
authors.forename: James J
authors.initials: JJ
authors.lastname: McDonald
authors.affiliation: Edinburgh Breast Unit, Western General Hospital, Crewe Road South, Edinburgh, UK.
authors.forename: J Michael
authors.initials: JM
authors.lastname: Dixon
authors.affiliation: Department of Colorectal Surgery, Salford Royal Foundation Trust, Salford, UK.
authors.forename: Richard R W
authors.initials: RRW
authors.lastname: Brady
mesh_terms: D001940:Breast / Q000601:surgery*; D005260:Female; D006801:Humans; D008297:Male; D017678:Sex Distribution; D061108:Social Media / Q000706:statistics & numerical data*; D066231:Surgeons / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D006113:United Kingdom
keywords: Breast surgeons; Communication; Facebook; LinkedIn; Social media; Twitter