title: [Puppet shows, Mexican television and health education in the mid-twentieth century].
abstract: This article resurrects the puppet show Las calenturas de Don Ferruco (Don Ferruco's Fevers), which was televised in the late 1950s in order to help eradicate malaria in Mexico, as a useful instrument for health education. It analyzes how the spread of educational puppet shows on Mexican television showed the need to keep updating preventive healthcare pedagogy and it underlines the importance of television as an educational health-promotion production in the mid-twentieth century. The article discusses the early use of puppet shows as an especially important tool for what would later become mass-media transmission of discourses from the Secretaría de Salubridad y Asistencia (Department of Health and Healthcare).
authors.affiliation: Profesora, Teoría Pedagógica y Formación Docente/ Universidad Pedagógica Nacional, Ajusco. Carretera al Ajusco, 24 - Colonia Héroes de Padierna - Delegación Tlalpan 14200 - Ciudad de México - México. mrgudino@upn.mx.
authors.forename: María Rosa
authors.initials: MR
authors.lastname: Gudiño
authors.affiliation: Investigadora, Instituto de Investigaciones Históricas/ Universidad Nacional Autónoma de México. Circuito Mario de la Cueva, Ciudad Universitaria 04510 - Ciudad de México - México. sosenski@unam.mx.
authors.forename: Susana
authors.initials: S
authors.lastname: Sosenski
mesh_terms: D003140:Communicable Disease Control / Q000266:history; D006266:Health Education / Q000266:history* / Q000379:methods; D006293:Health Promotion / Q000266:history / Q000379:methods; D049673:History, 20th Century; D006801:Humans; D006920:Hygiene / Q000193:education / Q000266:history; D008288:Malaria / Q000266:history* / Q000517:prevention & control; D008402:Mass Media / Q000266:history; D008800:Mexico; D010988:Play and Playthings; D013690:Television / Q000266:history*