title: Under cover.
abstract: I remember not so long ago a buzz among former colleagues in NHS foundation trusts about a book called Good to Great: Why some companies make the leap… and others don't ( Collins 2001 ). I remember being cynical about this book, with its American slant and focus on a corporate world I knew nothing about; I assumed that it defined greatness largely by financial success.
authors.affiliation: Development facilitator at the RCN.
authors.forename: Matthew
authors.initials: M
authors.lastname: Rice