title: On the campaign trail.
abstract: My concern about the present dignity campaign is that it is minimising the complexity of the problem, and frontline staff are suffering the backlash for everything that is wrong in the system without a genuine review of why there is such a problem in the first place.
authors.affiliation: Berkshire East PCT, St Marks Hospital. Maidenhead.
authors.forename: Soline
authors.initials: S
authors.lastname: Jerram
authors.affiliation: Older People, University College London Hospitals NHS Foundation Trust.
authors.forename: Jonathan
authors.initials: J
authors.lastname: Webster
authors.affiliation: For older People (Safeguarding Adults), West Sussex PCT.
authors.forename: Phair Jp
authors.initials: PJ
authors.lastname: Lynne
authors.affiliation: For Older People, King's College Hospital NHS Foundation Trust and the Care Homes Support Team</.
authors.forename: Nicky
authors.initials: N
authors.lastname: Hayes