title: Canada.
abstract: Recruitment drive for nurse gradutates British Columbia (BC), the westernmost Canadian province, urgently needs 1,500 qualified nurses graduates to staff longterm care and assisted-living beds as well as home care clients. The provincial government has launched a $160,000 (£78,600) marketing campaign called BC Cares. Craig Hebert, dean of development and access training at Northern Lights College in BC, said: 'The industry needs to get the message out to students that there has never been a better time to start a career in senior health care. Graduates who study for about one year, sometimes less, will have their pick of jobs in a number of service environments and can advance relatively quickly to the nursing profession.'