title: Patients' preferences for family medicine physicians' video biographies.
abstract: No studies have assessed prospective patients' opinions regarding physician introductory videos despite their increasing prevalence. Therefore, a within-subjects experiment randomly exposed participants to five physician video biographies featuring primarily either personal or professional information. Participants' attitudes were measured. They also selected the physician they would want to visit. Participants chose physicians with whom they perceived the greatest similarity, and indicated greater ease choosing physicians when exposed to biographies containing personal information. Future videos should be between 60 and 90 seconds. Participants appreciated videos' abilities to show physicians' personalities. Participants also stated what else they would like to see included in future videos.
authors: a Brian Lamb School of Communication , Purdue University , West Lafayette , Indiana , USA.
authors: Evan K
authors: EK
authors: Perrault
mesh_terms: D001680:Biographies as Topic; D058005:General Practitioners; D006801:Humans; D057240:Patient Preference; D010465:Perception; D010817:Physician-Patient Relations; D010820:Physicians; D011446:Prospective Studies; D014741:Video Recording
keywords: Biographies; health care systems; physician seeking; videos