title: Words matter: Reframing exercise is medicine for the general population to optimize motivation and create sustainable behaviour change.
abstract: Exercise is medicine (EIM) is grounded in strong evidence regarding the benefits of physical activity. Despite the contributions of EIM initiatives worldwide, rates of physical inactivity remain alarmingly high. We propose a reframe of EIM for the general population to improve motivation and foster sustainable behaviour change. We draw on a solid knowledge-base to explain the value of broadening the nomenclature to physical activity and of promoting a message of well-being via enjoyable physical activity.
authors: a School of Human Kinetics, University of Ottawa, 125 University Pr. Ottawa, ON K1N 1A2, Canada.
authors: Michelle
authors: M
authors: Fortier
authors: b Institut de Recherche de l'Hôpital Montfort, 202-745A Montréal Rd, Ottawa, ON K1K 0T1, Canada.
authors: Eva
authors: E
authors: Guérin
authors: c Sport, Health, and Activity Research and Policy (SHARP) Center, University of Michigan, 1122 Lane Hall 1109, Ann Arbour, MI 48109, USA.
authors: Michelle L
authors: ML
authors: Segar
mesh_terms: D001294:Attitude to Health; D002170:Canada; D019317:Evidence-Based Medicine; D015444:Exercise; D006293:Health Promotion; D000070497:Healthy Lifestyle; D006801:Humans; D009042:Motivation; D010349:Patient Compliance; D011788:Quality of Life; D057185:Sedentary Behavior; D012922:Social Change; D009626:Terminology as Topic
keywords: activité physique; biopsychologie; biopsychology; exercise therapy; inactivité physique; kinésithérapie; medicine; médicament; physical activity; physical inactivity