title: The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign.
abstract: Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand group differences in message-related cognitions (persuasiveness, receptivity, conversation). Message cognitions were highest among the high anger/high efficacy group and lowest among the low anger/low efficacy group.
authors.affiliation: Evaluation Science and Research, Truth Initiative, Washington, District of Columbia (Ms Ilakkuvan and Drs Cantrell, Hair, and Vallone); Department of Prevention and Community Health, The George Washington University Milken Institute School of Public Health, Washington, District of Columbia (Ms Ilakkuvan and Dr Turner); Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland (Drs Cantrell and Hair); and Global Institute of Public Health, New York University, New York (Dr Vallone).
authors.forename: Vinu
authors.initials: V
authors.lastname: Ilakkuvan
authors.forename: Monique Mitchell
authors.initials: MM
authors.lastname: Turner
authors.forename: Jennifer
authors.initials: J
authors.lastname: Cantrell
authors.forename: Elizabeth
authors.initials: E
authors.lastname: Hair
authors.forename: Donna
authors.initials: D
authors.lastname: Vallone
mesh_terms: D000293:Adolescent; D000329:Advertising / Q000592:standards*; D000786:Anger / Q000502:physiology*; D003430:Cross-Sectional Studies; D005260:Female; D006801:Humans; D008297:Male; D010565:Persuasive Communication; D020377:Self Efficacy