title: Barriers to and Facilitators of Stocking Healthy Food Options: Viewpoints of Baltimore City Small Storeowners.
abstract: Receptivity to strategies to improve the food environment by increasing access to healthier foods in small food stores is underexplored. We conducted 20 in-depth interviews with small storeowners of different ethnic backgrounds as part of a small-store intervention trial. Store owners perceived barriers and facilitators to purchase, stock, and promote healthy foods. Barriers mentioned included customer preferences for higher fat and sweeter taste and for lower prices; lower wholesaler availability of healthy food; and customers' lack of interest in health. Most store owners thought positively of taste tests, free samples, and communication interventions. However, they varied in terms of their expectations of the effect of these strategies on customers' healthy food purchases. The findings reported add to the limited data on motivating and working with small-store owners in low-income urban settings.
authors.affiliation: a Center for Human Nutrition, Bloomberg School of Public Health , Johns Hopkins University , Baltimore , Maryland , USA.
authors.forename: Mhinjine
authors.initials: M
authors.lastname: Kim
authors.affiliation: b Division of Nutrition, Physical Activity, and Obesity , Centers for Disease Control and Prevention , Atlanta , Georgia , USA.
authors.forename: Nadine
authors.initials: N
authors.lastname: Budd
authors.affiliation: a Center for Human Nutrition, Bloomberg School of Public Health , Johns Hopkins University , Baltimore , Maryland , USA.
authors.forename: Benjamin
authors.initials: B
authors.lastname: Batorsky
authors.affiliation: a Center for Human Nutrition, Bloomberg School of Public Health , Johns Hopkins University , Baltimore , Maryland , USA.
authors.forename: Carleigh
authors.initials: C
authors.lastname: Krubiner
authors.affiliation: a Center for Human Nutrition, Bloomberg School of Public Health , Johns Hopkins University , Baltimore , Maryland , USA.
authors.forename: Swathi
authors.initials: S
authors.lastname: Manchikanti
authors.affiliation: a Center for Human Nutrition, Bloomberg School of Public Health , Johns Hopkins University , Baltimore , Maryland , USA.
authors.forename: Greer
authors.initials: G
authors.lastname: Waldrop
authors.affiliation: a Center for Human Nutrition, Bloomberg School of Public Health , Johns Hopkins University , Baltimore , Maryland , USA.
authors.forename: Angela
authors.initials: A
authors.lastname: Trude
authors.affiliation: a Center for Human Nutrition, Bloomberg School of Public Health , Johns Hopkins University , Baltimore , Maryland , USA.
authors.forename: Joel
authors.initials: J
authors.lastname: Gittelsohn
mesh_terms: D001741:Black or African American; D001213:Asian; D015142:Baltimore; D000072001:Diet, Healthy / Q000191:economics / Q000208:ethnology / Q000639:trends; D005240:Feasibility Studies; D005518:Food Preferences / Q000208:ethnology; D063427:Food Quality; D061353:Food Storage / Q000191:economics; D005523:Food Supply / Q000191:economics; D007722:Health Knowledge, Attitudes, Practice / Q000208:ethnology; D006293:Health Promotion; D006801:Humans; D009042:Motivation; D020380:Needs Assessment; D018673:Nutrition Policy; D052756:Nutritional Sciences / Q000193:education; D010349:Patient Compliance / Q000208:ethnology; D011204:Poverty Areas; D056910:Republic of Korea / Q000208:ethnology; D012111:Residence Characteristics; D058012:Small Business / Q000191:economics / Q000639:trends; D014504:Urban Health / Q000208:ethnology; D000078329:Workforce
keywords: Corner stores; food environment; formative research; nutrition intervention