title: Valuing older people: time for a global campaign to combat ageism.
authors.affiliation: Department of Ageing and Life Course, World Health Organization, avenue Appia 20, 1211 Geneva 27, Switzerland .
authors.forename: Alana
authors.initials: A
authors.lastname: Officer
authors.affiliation: Department of Ageing and Life Course, World Health Organization, avenue Appia 20, 1211 Geneva 27, Switzerland .
authors.forename: Mira Leonie
authors.initials: ML
authors.lastname: Schneiders
authors.affiliation: Department of Ageing and Life Course, World Health Organization, avenue Appia 20, 1211 Geneva 27, Switzerland .
authors.forename: Diane
authors.initials: D
authors.lastname: Wu
authors.affiliation: Center for Innovative Ageing, Swansea University, Swansea, Wales .
authors.forename: Paul
authors.initials: P
authors.lastname: Nash
authors.affiliation: Department of Ageing and Life Course, World Health Organization, avenue Appia 20, 1211 Geneva 27, Switzerland .
authors.forename: Jotheeswaran Amuthavalli
authors.initials: JA
authors.lastname: Thiyagarajan
authors.affiliation: Department of Ageing and Life Course, World Health Organization, avenue Appia 20, 1211 Geneva 27, Switzerland .
authors.forename: John R
authors.initials: JR
authors.lastname: Beard