title: Health information seeking on the Internet: The role of involvement in searching for and assessing online health information.
abstract: This study focuses on how young people with differing levels of involvement seek and evaluate information about the human papillomavirus online. The results, which are drawn from an experiment and a self-administered survey, suggest that compared to people with a low level of involvement, people with a high level of involvement engage in more information search activity. The results also indicate that those with a high level of involvement in a given subject place a higher value on a website's message features than on its structural features. Implications, limitations, and suggestions for future research are discussed.
authors.affiliation: a Department Communication, College of Liberal Arts , University of Massachusetts Boston , Boston , Massachusetts , USA.
authors.forename: Sun-Young
authors.initials: SY
authors.lastname: Park
authors.affiliation: b Department of Broadcasting & Journalism, College of Fine Arts & Communication , Western Illinois University , Macomb , Illinois , USA.
authors.forename: Eun
authors.initials: E
authors.lastname: Go
mesh_terms: D000293:Adolescent; D000074522:Consumer Health Informatics; D005260:Female; D006801:Humans; D057226:Information Seeking Behavior; D020407:Internet; D008297:Male; D030361:Papillomavirus Infections; D011795:Surveys and Questionnaires; D055815:Young Adult
keywords: ELM; HPV; health information search; involvement; online