title: Evaluating the enhancement and improvement of China's technology and financial services platform innovation strategy.
abstract: The development of high-tech industry has been prosperous around the world in past decades, while technology and finance have already become the most significant issues in the information era. While high-tech firms are a major force behind a country's economic development, it requires a lot of money for the development process, as well as the financing difficulties for its potential problems, thus, how to evaluate and establish appropriate technology and financial services platforms innovation strategy has become one of the most critical and difficult issues. Moreover, how the chosen intertwined financial environment can be optimized in order that high-tech firms financing problems can be decided has seldom been addressed. Thus, this research aims to establish a technology and financial services platform innovation strategy improvement model, as based on the hybrid MADM model, which addresses the main causal factors and amended priorities in order to strengthen ongoing planning. A DEMATEL technique, as based on Analytic Network Process, as well as modified VIKOR, will be proposed for selecting and re-configuring the aspired technology and financial services platform. An empirical study, as based on China's technology and financial services platform innovation strategy, will be provided for verifying the effectiveness of this proposed methodology. Based on expert interviews, technology and financial services platforms innovation strategy improvement should be made in the following order: credit guarantee platform (C)_credit rating platform (B)_investment and finance platform (A).
authors.affiliation: College of Business, Chinese Culture University, No. 55, Hwa Kang Rd., Yang Ming Shan, Taipei, 11114 Taiwan.
authors.forename: Ching-Sung
authors.initials: CS
authors.lastname: Wu
authors.affiliation: Accounting School, Nanfang College of Sun Yat-sen University, Wenquan Town, Conghua, Guangzhou, 510970 China.
authors.forename: Kuang-Hua
authors.initials: KH
authors.lastname: Hu
authors.affiliation: Department and Graduate School of Accounting, Chinese Culture University, No. 55, Hwa Kang Rd., Yang Ming Shan, Taipei, 11114 Taiwan.
authors.forename: Fu-Hsiang
authors.initials: FH
authors.lastname: Chen
keywords: Credit guarantee; Credit rating; Innovation; Investment and finance; Multiple attribute decision making (MADM); Technology and finance