title: Are Food Advertisements Promoting More Unhealthy Foods and Beverages over Time? Evidence from Three Swedish Food Magazines, 1995-2014.
abstract: Unhealthy food in advertising has been suggested as a mediator for the increase in diet-related illness. This study quantitatively investigates changes in food advertising between 1995 and 2014 in terms of food categories promoted, macronutrient content, and percentage of foods classified as heathy or unhealthy from a sample of 7,199 ads from three Swedish food magazines. With the exception of increased alcoholic beverage and decreased carbohydrate-rich-food promotion, no monotonic trends of increasingly unhealthy food advertisement are found. From these findings, it is argued that food magazine advertising is not a mediator of the adverse dietary trend.
authors.affiliation: a Food and Meal Science, School of Education and Environment , Kristianstad University , Kristianstad , Sweden.
authors.forename: Andreas
authors.initials: A
authors.lastname: Håkansson
mesh_terms: D000329:Advertising / Q000639:trends; D000434:Alcoholic Beverages / Q000009:adverse effects / Q000191:economics; D001628:Beverages / Q000009:adverse effects* / Q000191:economics; D001939:Bread / Q000009:adverse effects / Q000191:economics; D003258:Consumer Behavior / Q000191:economics; D003611:Dairy Products / Q000009:adverse effects / Q000191:economics; D050528:Diet, Carbohydrate-Restricted / Q000191:economics / Q000208:ethnology; D000072001:Diet, Healthy / Q000191:economics / Q000639:trends; D005502:Food / Q000009:adverse effects* / Q000191:economics; D005518:Food Preferences / Q000208:ethnology; D000067030:Fruit and Vegetable Juices / Q000009:adverse effects / Q000191:economics; D006293:Health Promotion / Q000191:economics / Q000639:trends; D019456:Health Transition; D006801:Humans; D009753:Nutritive Value; D010506:Periodicals as Topic / Q000191:economics; D013548:Sweden
keywords: Food advertising; Sweden; media; nutrition; obesity; time trend