title: Social Media and the Patient Experience.
abstract: As patients continue to turn to online resources for health care information to guide their care decisions, it is becoming increasingly important for radiologists to engage with patients online via social media platforms. There are many ways physicians can use social media to provide patients with valuable information and improve the overall patient experience. By optimizing online discoverability, curating radiology content, engaging with patient communities, and producing mineable social media content, radiologists can emerge as thought leaders in this new form of patient-centered communication and information exchange.
authors.affiliation: Department of Radiology and Imaging Sciences, Emory University School of Medicine, Atlanta, Georgia. Electronic address: matt.hawkins@emory.edu.
authors.forename: C Matthew
authors.initials: CM
authors.lastname: Hawkins
authors.affiliation: My Ideal Patient Experience Network, Greenville, Wisconsin.
authors.forename: Andrew J
authors.initials: AJ
authors.lastname: DeLaO
authors.affiliation: Stericycle Communications Solutions, Toronto, Ontario, Canada.
authors.forename: Colin
authors.initials: C
authors.lastname: Hung
mesh_terms: D057286:Electronic Health Records / Q000458:organization & administration; D034742:Electronic Mail; D020407:Internet / Q000458:organization & administration; D009862:Online Systems; D010358:Patient Participation; D000072638:Patient Portals; D010817:Physician-Patient Relations; D000072177:Radiologists / Q000458:organization & administration*; D011873:Radiology Information Systems / Q000458:organization & administration*; D061108:Social Media / Q000458:organization & administration*; D014481:United States; D014584:User-Computer Interface
keywords: Social media; hashtag ontology; online content curation; patient experience