title: The old reliables outperform new media in social marketing of Euromelanoma in Ireland.
authors.affiliation: South Infirmary Victoria University Hospital, Cork, Ireland.|Dermatology Department, University Hospital Limerick, 5th Floor Leben Building, Dooradoyle, Limerick, Ireland.
authors.forename: L
authors.initials: L
authors.lastname: Roche
authors.affiliation: South Infirmary Victoria University Hospital, Cork, Ireland.
authors.forename: C C
authors.initials: CC
authors.lastname: Foley
authors.affiliation: South Infirmary Victoria University Hospital, Cork, Ireland.
authors.forename: S
authors.initials: S
authors.lastname: McCarthy
authors.affiliation: South Infirmary Victoria University Hospital, Cork, Ireland.
authors.forename: M
authors.initials: M
authors.lastname: Murphy
mesh_terms: D005060:Europe; D006293:Health Promotion; D006801:Humans; D007494:Ireland; D008402:Mass Media; D008545:Melanoma / Q000517:prevention & control*; D012878:Skin Neoplasms / Q000517:prevention & control*; D040241:Social Marketing