title: An evaluation of the Aerie Real campaign: Potential for promoting positive body image?
abstract: This study evaluated the impact on young women's body satisfaction of an advertising campaign: Aerie Real, which included images of models who were not digitally modified. In total, 200 female students were randomly allocated to view either Aerie Real images or digitally modified images from previous campaigns. In the total sample, no condition differences appeared. However, participants with high appearance comparison reported a smaller decrease in body satisfaction after viewing the Aerie Real images as compared to those viewing previous images ( p = .003). Findings provide preliminary support for the Aerie Real campaign as less deleterious form of media for body image.
authors.affiliation: Northeastern University, USA.
authors.forename: Alexandra D
authors.initials: AD
authors.lastname: Convertino
authors.affiliation: Northeastern University, USA.
authors.forename: Rachel F
authors.initials: RF
authors.lastname: Rodgers
authors.affiliation: Northeastern University, USA.
authors.forename: Debra L
authors.initials: DL
authors.lastname: Franko
authors.affiliation: Northeastern University, USA.
authors.forename: Adriana
authors.initials: A
authors.lastname: Jodoin
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D001828:Body Image; D005260:Female; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D010549:Personal Satisfaction; D013334:Students; D014495:Universities; D055815:Young Adult
keywords: advertising; body image; health promotion; media; models