title: Return of the "firm" gets cautious welcome.
authors.affiliation: BMJ Careers.
authors.forename: Abi
authors.initials: A
authors.lastname: Rimmer
mesh_terms: D004991:Ethics, Institutional; D006784:Hospitals, Teaching / Q000379:methods*; D006801:Humans; D008505:Medical Staff, Hospital / Q000193:education / Q000523:psychology; D028681:Moral Obligations; D020380:Needs Assessment; D009936:Organizational Innovation; D010559:Personnel Management / Q000379:methods / Q000639:trends; D058996:Quality Improvement; D013663:Teaching; D006113:United Kingdom