title: Consistency will save lives.
abstract: The term 'blue inhaler' has been synonymous with asthma patients' reliever medication for many years. It's an example of clear, simple, consistent health messaging that is used widely and successfully by people with asthma and healthcare professionals.
authors.forename: Sonia
authors.initials: S
authors.lastname: Munde
mesh_terms: D018927:Anti-Asthmatic Agents / Q000008:administration & dosage* / Q000627:therapeutic use; D001249:Asthma / Q000188:drug therapy*; D006801:Humans; D009330:Nebulizers and Vaporizers; D006113:United Kingdom
chemical_list: D018927:Anti-Asthmatic Agents