title: Commentary on Morgenstern et al. (2017): Party-themed advertisements and initiation of alcohol consumption.
authors.affiliation: Alcohol, Tobacco and Other Drug Research Unit, South African Medical Research Council, South Africa.|School of Public Health, University of the Witwatersrand, South Africa.|School of Public Health and Family Medicine, University of Cape Town, South Africa.
authors.forename: Neo K
authors.initials: NK
authors.lastname: Morojele
authors.affiliation: Alcohol, Tobacco and Other Drug Research Unit, South African Medical Research Council, South Africa.|Department of Psychiatry, University of Stellenbosch, Cape Town, South Africa.
authors.forename: Charles D H
authors.initials: CD
authors.lastname: Parry
mesh_terms: D000329:Advertising; D000428:Alcohol Drinking; D003071:Cognition; D000431:Ethanol
chemical_list: D000431:Ethanol
keywords: Adolescents; alcohol advertisements; alcohol marketing; drinking onset; party-themed advertisements; under-age drinking