title: Efficient Allocation of Public Health and Behavior Change Resources: The "Difficulty by Motivation" Matrix.
authors.affiliation: Ken Resnicow is with the Department of Health Behavior & Health Education, University of Michigan School of Public Health, Ann Arbor. Pedro J. Teixeira, is with the Faculdade de Motricidade Humana, Universidade de Lisboa, CIPER, Lisbon, Portugal. Geoffrey C. Williams is with the University of Rochester School of Medicine, Rochester, NY.
authors.forename: Ken
authors.initials: K
authors.lastname: Resnicow
authors.affiliation: Ken Resnicow is with the Department of Health Behavior & Health Education, University of Michigan School of Public Health, Ann Arbor. Pedro J. Teixeira, is with the Faculdade de Motricidade Humana, Universidade de Lisboa, CIPER, Lisbon, Portugal. Geoffrey C. Williams is with the University of Rochester School of Medicine, Rochester, NY.
authors.forename: Pedro J
authors.initials: PJ
authors.lastname: Teixeira
authors.affiliation: Ken Resnicow is with the Department of Health Behavior & Health Education, University of Michigan School of Public Health, Ann Arbor. Pedro J. Teixeira, is with the Faculdade de Motricidade Humana, Universidade de Lisboa, CIPER, Lisbon, Portugal. Geoffrey C. Williams is with the University of Rochester School of Medicine, Rochester, NY.
authors.forename: Geoffrey C
authors.initials: GC
authors.lastname: Williams
mesh_terms: D003657:Decision Making; D006801:Humans; D008962:Models, Theoretical; D009042:Motivation; D010934:Planning Techniques; D011635:Public Health Administration; D040841:Resource Allocation