title: The Sociocultural Determination of Planned Behaviour.
abstract: Goochani, Ghanian, Baradaran & Azadi's (2017) study provides support for an extension of the theory of planned behaviour through inclusion of the variables of Trust and Perceived Benefits in the determination of attitudes. Considering the fact that the only other direct effect observed in this study is exercised by Subjective Norms, we argue that this new model provides support for the sociocultural determination of attitudes and, by extension, planned behaviour. We argue that understanding behavioural intentions for cultivating Bt rice requires an understanding of the social representations concerning this technology and its regulation in Iran. We further argue that due concern is required regarding the evolution of these representations over time. We conclude by proposing different avenues for future research.
authors.affiliation: University of Malta, Msida, Malta. gordon.sammut@um.edu.mt.
authors.forename: Gordon
authors.identifier: http://orcid.org/0000-0001-5923-9946
authors.initials: G
authors.lastname: Sammut
authors.affiliation: University of Malta, Msida, Malta.
authors.forename: Luke Joseph
authors.initials: LJ
authors.lastname: Buhagiar
mesh_terms: D001290:Attitude; D006801:Humans; D033182:Intention
keywords: Attitudes; Behavioural intentions; Intervention; Social representations; Subjective norms; Theory of planned behaviour