title: Road safety communication campaigns: Theoretical foundations, validity, and empirical case studies.
authors.affiliation: IPMZ - Institute of Mass Communication and Media Research, University of Zurich, Switzerland. Electronic address: th.friemel@gmail.com.
authors.forename: Thomas N
authors.initials: TN
authors.lastname: Friemel
authors.affiliation: IPMZ - Institute of Mass Communication and Media Research, University of Zurich, Switzerland. Electronic address: h.bonfadelli@ipmz.uzh.ch.
authors.forename: Heinz
authors.initials: H
authors.lastname: Bonfadelli