title: Direct-to-Consumer Testing.
authors.affiliation: Department of Laboratory Medicine and Pathobiology, University of Toronto, Toronto, ON, Canada.
authors.forename: Michelle
authors.initials: M
authors.lastname: Li
authors.affiliation: Department of Laboratory Medicine and Pathobiology, University of Toronto, Toronto, ON, Canada; Eleftherios.diamandis@sinaihealthsystem.ca.|Department of Clinical Biochemistry, University Health Network, Toronto, ON, Canada.|Department of Pathology and Laboratory Medicine, Mount Sinai Hospital, Toronto, ON, Canada.
authors.forename: Eleftherios P
authors.initials: EP
authors.lastname: Diamandis
authors.affiliation: Professor, Department of Pathology, University of Utah, Salt Lake City, Utah.
authors.forename: David
authors.initials: D
authors.lastname: Grenache
authors.affiliation: Caywood Professor of Anesthesiology, Distinguished Mayo Investigator, Mayo Clinic, Rochester, MN.
authors.forename: Michael J
authors.initials: MJ
authors.lastname: Joyner
authors.affiliation: Division Head, Clinical Chemistry, St. Paul's Hospital Department of Pathology and Laboratory Medicine, Vancouver, BC, Canada.
authors.forename: Daniel T
authors.initials: DT
authors.lastname: Holmes
authors.affiliation: Co-Founder and CEO, HealthTab Inc., Vancouver, BC, Canada.
authors.forename: Rodger
authors.initials: R
authors.lastname: Seccombe
mesh_terms: D003258:Consumer Behavior; D000067108:Direct-To-Consumer Screening and Testing; D005820:Genetic Testing / Q000191:economics / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics; D010817:Physician-Patient Relations; D000068997:Smartphone; D000073336:Whole Genome Sequencing / Q000191:economics / Q000706:statistics & numerical data*