title: Facebook targeted advertisement for research recruitment: A primer for nurse researchers.
abstract: Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.
authors.affiliation: Indiana University School of Nursing, Indianapolis, Indiana 46202, United States. Electronic address: lcharris@iu.edu.
authors.forename: Lisa
authors.initials: L
authors.lastname: Carter-Harris
mesh_terms: D015399:Nursing Research; D012108:Research Personnel; D061108:Social Media
keywords: Facebook targeted advertisement; Online; Recruitment methods; Social media