title: How Picky Eating Becomes an Illness-Marketing Nutrient-Enriched Formula Milk in a Chinese Society.
abstract: The essential adaptive food selection behavior of young children has become increasingly medicalized as a kind of disease-the "picky-eating" syndrome in Hong Kong. The researcher used the multiple case studies approach with data collected from in-depth interviews and advertisements to examine the process of the medicalization of picky-eating disorder, which demonstrates how an essential adaptive human behavior can be redefined by the market and medical system as a deviant, abnormal behavior that needs to be eliminated and how the resulting health risks can be resolved by modern medicine produced by this pharmaceutical nexus.
authors.affiliation: a Department of Anthropology , Chinese University of Hong Kong , Hong Kong.
authors.forename: Veronica Sau-Wa
authors.initials: VS
authors.lastname: Mak
mesh_terms: D000329:Advertising; D000884:Anthropology, Cultural / Q000379:methods; D001294:Attitude to Health / Q000208:ethnology; D002648:Child; D002652:Child Behavior / Q000208:ethnology; D002675:Child, Preschool; D002681:China; D003611:Dairy Products / Q000191:economics; D005220:Fathers; D019959:Feeding and Eating Disorders of Childhood / Q000175:diagnosis* / Q000178:diet therapy / Q000208:ethnology / Q000503:physiopathology; D005260:Female; D005518:Food Preferences / Q000208:ethnology; D005527:Food, Fortified / Q000191:economics; D006801:Humans; D008297:Male; D062528:Medicalization; D009035:Mothers; D009752:Nutritional Status / Q000208:ethnology; D012720:Severity of Illness Index; D065806:Xenophobia / Q000208:ethnology
keywords: Childhood; eating disorder; food marketing; formula milk; malnutrition