title: Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World.
abstract: Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar with the skills necessary to actively create, implement, and track the effectiveness of their marketing strategy using proven methodologies.
authors.affiliation: Private Practice, Longmont Hearing and Tinnitus Center, Longmont, Colorado.
authors.forename: DAnne
authors.initials: D
authors.lastname: Rudden
keywords: Branding; internal/external marketing; key performance indicators; marketing plan; social media; tracking