title: Electronic cigarette retailers use Pokémon Go to market products.
authors.affiliation: Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, California, USA.
authors.forename: Matthew G
authors.initials: MG
authors.lastname: Kirkpatrick
authors.affiliation: Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, California, USA.
authors.forename: Tess Boley
authors.initials: TB
authors.lastname: Cruz
authors.affiliation: Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, California, USA.
authors.forename: Nicholas I
authors.initials: NI
authors.lastname: Goldenson
authors.affiliation: Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, California, USA.
authors.forename: Jon-Patrick
authors.initials: JP
authors.lastname: Allem
authors.affiliation: Center for Research on Media, Technology, and Health, University of Pittsburgh, Pittsburgh, Pennsylvania, USA.
authors.forename: Kar-Hai
authors.initials: KH
authors.lastname: Chu
authors.affiliation: Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, California, USA.
authors.forename: Mary Ann
authors.initials: MA
authors.lastname: Pentz
authors.affiliation: Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, California, USA.
authors.forename: Jennifer B
authors.initials: JB
authors.lastname: Unger
mesh_terms: D000293:Adolescent; D066300:Electronic Nicotine Delivery Systems; D006801:Humans; D040541:Marketing / Q000379:methods*; D019460:Tobacco Industry / Q000379:methods*; D018910:Video Games; D055815:Young Adult
keywords: Advertising and Promotion; Electronic nicotine delivery devices; Social marketing