title: Developing a Motion Comic for HIV/STD Prevention for Young People Ages 15-24, Part 1: Listening to Your Target Audience.
abstract: Young people (15-24 years) in the United States are disproportionately affected by infection with human immunodeficiency virus (HIV) and sexually transmitted diseases (STD). Shortfalls in HIV/STD-related knowledge, attitudes, beliefs, and behavioral intentions (KABI) likely contribute to this discrepancy. In this report we describe our experience developing a novel means of health communication combining entertainment-education theory and recent technological advances to create a HIV/STD-focused "motion comic." We also report the audience satisfaction and acceptance of the intervention. We used the Health Belief Model (HBM), entertainment-education (EE) principles, and the Sabido Method (SM) and conducted three rounds of focus groups to develop a 38-minute HIV/STD focused motion comic for young people between the ages 15 and 24 years. Participants indicated that motion comics were an acceptable method of delivering HIV/STD prevention messages. They also expressed satisfaction with motion comics plot, story settings, the tone of humor, and drama. Our results suggest that motion comics are a viable new method of delivering health communication messages about HIV/STD and other public health issues, and warrant further development and broader evaluation.
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Leigh A
authors.initials: LA
authors.lastname: Willis
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Rachel
authors.initials: R
authors.lastname: Kachur
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Ted J
authors.initials: TJ
authors.lastname: Castellanos
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Pilgrim
authors.initials: P
authors.lastname: Spikes
authors.affiliation: b Division of HIV/AIDS Prevention ICF International.
authors.forename: Zaneta J
authors.initials: ZJ
authors.lastname: Gaul
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Ashley C
authors.initials: AC
authors.lastname: Gamayo
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Marcus
authors.initials: M
authors.lastname: Durham
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Sandra
authors.initials: S
authors.lastname: Jones
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Kristen
authors.initials: K
authors.lastname: Nichols
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Solange
authors.initials: S
authors.lastname: Han Barthelemy
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Lisa
authors.initials: L
authors.lastname: LaPlace
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Colleen
authors.initials: C
authors.lastname: Staatz
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Matthew
authors.initials: M
authors.lastname: Hogben
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Susan
authors.initials: S
authors.lastname: Robinson
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: John T
authors.initials: JT
authors.lastname: Brooks
authors.affiliation: a National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention , Centers for Disease Control and Prevention.
authors.forename: Madeline Y
authors.initials: MY
authors.lastname: Sutton
mesh_terms: D000293:Adolescent; D005260:Female; D017144:Focus Groups; D000073924:Graphic Novels as Topic; D015658:HIV Infections / Q000517:prevention & control*; D058015:Health Communication; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D011582:Psychological Theory; D012749:Sexually Transmitted Diseases / Q000517:prevention & control*; D014481:United States; D055815:Young Adult