title: A Theory-Grounded Measure of Adolescents' Response to a Media Literacy Intervention.
abstract: Media literacy interventions offer promising avenues for the prevention of risky health behaviors among children and adolescents, but current literature remains largely equivocal about their efficacy. The primary objective of this study was to develop and test theoretically-grounded measures of audiences' degree of engagement with the content of media literacy programs based on the recognition that engagement (and not participation per se) can better explain and predict individual variations in the effects of these programs. We tested the validity and reliability of a measure of engagement with two different samples of 10thgrade high school students who participated in a pilot and actual test of a brief media literacy curriculum. Four message evaluation factors (involvement, perceived novelty, critical thinking, personal reflection) emerged and demonstrate acceptable reliability.
authors.affiliation: Rutgers University.
authors.forename: Kathryn
authors.initials: K
authors.lastname: Greene
authors.affiliation: Rutgers University.
authors.forename: Itzhak
authors.initials: I
authors.lastname: Yanovitzky
authors.affiliation: Rutgers University - New Brunswick/Piscataway.
authors.forename: Amanda
authors.initials: A
authors.lastname: Carpenter
authors.affiliation: Memorial Sloan Kettering Cancer Center.
authors.forename: Smita C
authors.initials: SC
authors.lastname: Banerjee
authors.affiliation: Bowling Green State University.
authors.forename: Kate
authors.initials: K
authors.lastname: Magsamen-Conrad
authors.affiliation: Pennsylvania State University.
authors.forename: Michael L
authors.initials: ML
authors.lastname: Hecht
authors.affiliation: RTI International.
authors.forename: Elvira
authors.initials: E
authors.lastname: Elek
keywords: critical thinking; engagement; health; measures; media literacy; reflection