title: How much are Ecuadorians Willing to Pay to Reduce Maternal Mortality? Results from a Pilot Study on Contingent Valuation.
abstract: BACKGROUND
  There is an established association between the provision of health care services and maternal mortality. In Ecuador, little is known if the societal value is greater than the resources expended in preventive medicine.
  
  
  OBJECTIVE
  The purpose of this research is to investigate Ecuadorians' willingness to pay to prevent maternal death and disabilities due to complications of care during childbirth in the context of universal coverage.
  
  
  METHODS
  The study elicited a "contingent" market on morbidity and mortality outcomes, specific to Ecuador's epidemiologic profiles between a hypothetical market that included a 50% reduction in the risk of maternal mortality from 100 to 50 per 100,000, and a market that included a 50% reduction in the risk of maternal morbidity from 4,000 to 2,000 per 100,000.
  
  
  RESULTS
  The average amount participants are willing to pay (WTP) to prevent maternal mortality in the context of universal coverage, was $176 a year (95% CI=$172, $179). The unadjusted mean WTP for a reduction in the maternal morbidity risk was $135 (95% CI=$132, $139). Translated into Value of statistical Life, participant´s from this study valued the prevention of one statistical maternal death at USD $352,000.
  
  
  CONCLUSIONS
  Results suggest that the costs of maternal care do not outweigh the benefit of prevention, and that Ecuadorians are willing to pay a significant amount to reduce the risk of maternal mortality.
  Reduction of maternal mortality will remain an important global developmental goal in the upcoming years. Having a monetary approximation on the value of these losses may have important implications in the allotting financial and technical resources to reduce it.
authors.affiliation: School of Public Health, Universidad San Francisco de Quito, Ecuador.
authors.forename: María Isabel
authors.initials: MI
authors.lastname: Roldós
authors.affiliation: Economic Evaluation Research Group, 110 E. Clayton St., Suite 300 University of Georgia, Athens, GA 30602, USA.
authors.forename: Phaedra
authors.initials: P
authors.lastname: Corso
authors.affiliation: Economic Evaluation Research Group, 110 E. Clayton St., Suite 300 University of Georgia, Athens, GA 30602, USA.
authors.forename: Justin
authors.initials: J
authors.lastname: Ingels
keywords: Contingent Valuation; Ecuador; Maternal Morbidity; Maternal Mortality; Willingness to Pay