title: A social work plan to promote HIV testing: A social marketing approach.
abstract: Many people living with human immunodeficiency virus (HIV) do not know that they are infected. It is important for infected persons to get tested for HIV in order to be diagnosed and medically treated. HIV has no known cure, but it can be controlled and sometimes prevented with proper medical care. The social work profession has ideal positioning to be extraordinarily helpful in work that promotes HIV testing, leading to reducing then eliminating new HIV diagnoses. Social marketing interventions, along with audience segmenting are explained. Specific attention is given to two separate subjects-minority health disparities and impulsive and/or sensation seeking sex practices-to showcase the versatility of social marketing in the promotion of HIV testing. Further ideas about how social workers can participate in these interprofessional social marketing campaigns are provided.
authors.affiliation: a Institute for Sustainable Health & Optimal Aging, Kent School of Social Work , University of Louisville , Louisville , Kentucky , USA.
authors.forename: J P
authors.initials: JP
authors.lastname: Morgan-Siebe
mesh_terms: D015492:AIDS Serodiagnosis / Q000592:standards / Q000706:statistics & numerical data*; D001741:Black or African American / Q000706:statistics & numerical data; D015658:HIV Infections / Q000175:diagnosis* / Q000208:ethnology / Q000517:prevention & control / Q000635:transmission; D006293:Health Promotion / Q000379:methods*; D054624:Health Status Disparities; D006630:Hispanic or Latino / Q000706:statistics & numerical data; D006801:Humans; D007175:Impulsive Behavior; D008389:Marketing of Health Services / Q000379:methods*; D054525:Minority Health / Q000706:statistics & numerical data; D010342:Patient Acceptance of Health Care / Q000523:psychology* / Q000706:statistics & numerical data; D017410:Practice Guidelines as Topic; D015995:Prevalence; D012947:Social Work / Q000379:methods*; D019966:Substance-Related Disorders / Q000150:complications / Q000523:psychology; D014481:United States / Q000453:epidemiology; D047568:Unsafe Sex / Q000517:prevention & control / Q000523:psychology
keywords: HIV/AIDS; Health disparities; sensation seeking; social marketing; social work; testing