title: #InSituPathologists: how the #USCAP2015 meeting went viral on Twitter and founded the social media movement for the United States and Canadian Academy of Pathology.
abstract: Professional medical conferences over the past five years have seen an enormous increase in the use of Twitter in real-time, also known as "live-tweeting". At the United States and Canadian Academy of Pathology (USCAP) 2015 annual meeting, 24 attendees (the authors) volunteered to participate in a live-tweet group, the #InSituPathologists. This group, along with other attendees, kept the world updated via Twitter about the happenings at the annual meeting. There were 6,524 #USCAP2015 tweets made by 662 individual Twitter users; these generated 5,869,323 unique impressions (potential tweet-views) over a 13-day time span encompassing the dates of the annual meeting. Herein we document the successful implementation of the first official USCAP annual meeting live-tweet group, including the pros/cons of live-tweeting and other experiences of the original #InSituPathologists group members. No prior peer-reviewed publications to our knowledge have described in depth the use of an organized group to "live-tweet" a pathology meeting. We believe our group to be the first of its kind in the field of pathology.
authors.affiliation: Department of Pathology and Genomic Medicine, Houston Methodist Hospital, Houston, TX, USA.
authors.forename: David
authors.initials: D
authors.lastname: Cohen
authors.affiliation: Department of Pathology, The University of Texas Medical Branch, Galveston, TX, USA.
authors.forename: Timothy Craig
authors.initials: TC
authors.lastname: Allen
authors.affiliation: Department of Pathology, Yildirim Beyazit University Faculty of Medicine, Ankara, Turkey.
authors.forename: Serdar
authors.initials: S
authors.lastname: Balci
authors.affiliation: Department of Pathology and Genomic Medicine, Houston Methodist Hospital, Houston, TX, USA.
authors.forename: Philip T
authors.initials: PT
authors.lastname: Cagle
authors.affiliation: Department of Pathology, Icahn School of Medicine, Mount Sinai Health System, New York, NY, USA.
authors.forename: Julie
authors.initials: J
authors.lastname: Teruya-Feldstein
authors.affiliation: Department of Pathology, Memorial Sloan Kettering Cancer Center, New York, NY, USA.
authors.forename: Samson W
authors.initials: SW
authors.lastname: Fine
authors.affiliation: Department of Pathology, Indiana University School of Medicine, Indianapolis, IN, USA.
authors.forename: Dibson D
authors.initials: DD
authors.lastname: Gondim
authors.affiliation: Department of Pathology, University of Arkansas for Medical Sciences, Little Rock, AR, USA.
authors.forename: Jennifer L
authors.initials: JL
authors.lastname: Hunt
authors.affiliation: Department of Pathology, Montefiore Medical Center, Bronx, NY, USA.
authors.forename: Jack
authors.initials: J
authors.lastname: Jacob
authors.affiliation: Kimberly Jewett Consulting, Inc., Plainfield, IL, USA.
authors.forename: Kimberly
authors.initials: K
authors.lastname: Jewett
authors.affiliation: Department of Pathology, Duke University, Durham, NC, USA.
authors.forename: Xiaoyin 'Sara'
authors.initials: X'
authors.lastname: Jiang
authors.affiliation: Publisher, tissuepathology.com, Charlotte, NC, USA.
authors.forename: Keith J
authors.initials: KJ
authors.lastname: Kaplan
authors.affiliation: Department of Pathology, Johns Hopkins University, Baltimore, MD, USA.
authors.forename: Ibrahim
authors.initials: I
authors.lastname: Kulac
authors.affiliation: Adirondack Pathology, Glens Falls, NY, USA.
authors.forename: Rashna
authors.initials: R
authors.lastname: Meunier
authors.affiliation: Cunningham Pathology (An Aurora Dx Partner), Birmingham, AL, USA.
authors.forename: Nicole D
authors.initials: ND
authors.lastname: Riddle
authors.affiliation: Department of Pathology, University of Wisconsin Hospital & Clinics, Madison, WI, USA.
authors.forename: Patrick S
authors.initials: PS
authors.lastname: Rush
authors.affiliation: Hospital Pathology Associates, Minneapolis, MN, USA.
authors.forename: Jennifer
authors.initials: J
authors.lastname: Stall
authors.affiliation: Treasure Coast Pathology, Stuart, FL, USA.
authors.forename: Lauren N
authors.initials: LN
authors.lastname: Stuart
authors.affiliation: Departments of Pathology and Dermatology, Mount Sinai Hospital, New York, NY, USA.
authors.forename: David
authors.initials: D
authors.lastname: Terrano
authors.affiliation: OakBend Medical Center & PATHO-L, Richmond, TX, USA.
authors.forename: Ed
authors.initials: E
authors.lastname: Uthman
authors.affiliation: IHA Pathology and Laboratory Medicine and St Joseph Mercy Hospital, Ann Arbor, MI, USA.
authors.forename: Matthew J
authors.initials: MJ
authors.lastname: Wasco
authors.affiliation: Department of Pathology, Henry Ford Health System, Detroit, MI, USA.
authors.forename: Sean R
authors.initials: SR
authors.lastname: Williamson
authors.affiliation: Department of Pathology and Laboratory Medicine, University of Pennsylvania Health System, Philadelphia, PA, USA.
authors.forename: Roseann I
authors.initials: RI
authors.lastname: Wu
authors.affiliation: Department of Pathology, University of Arkansas for Medical Sciences, Little Rock, AR, USA.
authors.forename: Jerad M
authors.initials: JM
authors.lastname: Gardner
mesh_terms: D000047:Academies and Institutes; D002170:Canada; D003226:Congresses as Topic; D006801:Humans; D010336:Pathology; D061108:Social Media; D014481:United States