title: An emotional approach to beef evaluation.
abstract: The emotions associated with beef consumption, the influence of breeding system information on emotions ("Conventional" - C vs "Only from the Italian Simmental" - OIS label) and their relationship with liking were evaluated by 93 meat consumers. Respondents were asked to evaluate the same samples of Italian Simmental meat provided with the two different labels. Liking scores were obtained using a 9-point scale and the emotions from the EsSense25 list were scored on 5-point scale (1="not at all", 5="extremely"). A positive and significant effect of OIS information was highlighted on liking scores. Moreover, the breeding system information significantly affected 22 out of the 25 emotions. OIS label elicited higher positive and lower negative feelings about the meat than did the C label. Providing the same beef with different breeding information led to different emotions being evoked in consumers, and these differences in emotions were associated with different levels of liking for beef.
authors.affiliation: Department of Agricultural and Environmental Sciences, University of Udine, Via Sondrio, 2/A, 33100 Udine, Italy. Electronic address: monica.borgogno@uniud.it.
authors.forename: Monica
authors.initials: M
authors.lastname: Borgogno
authors.affiliation: U.S. Army Natick Soldier RD&E Center, Natick, MA, USA.
authors.forename: Armand V
authors.initials: AV
authors.lastname: Cardello
authors.affiliation: Department of Agricultural and Environmental Sciences, University of Udine, Via Sondrio, 2/A, 33100 Udine, Italy.
authors.forename: Saida
authors.initials: S
authors.lastname: Favotto
authors.affiliation: Department of Agricultural and Environmental Sciences, University of Udine, Via Sondrio, 2/A, 33100 Udine, Italy.
authors.forename: Edi
authors.initials: E
authors.lastname: Piasentier
mesh_terms: D000293:Adolescent; D000328:Adult; D000818:Animals; D001947:Breeding; D002417:Cattle; D003258:Consumer Behavior; D004644:Emotions; D005260:Female; D005518:Food Preferences / Q000523:psychology*; D006801:Humans; D008297:Male; D008875:Middle Aged; D000069466:Red Meat; D013649:Taste; D055815:Young Adult
keywords: Beef; Emotion; Information effect; Liking