title: Academic Detailing: "Marketing" the Best Evidence to Clinicians.
authors.affiliation: Harvard Medical School; and Division of Pharmacoepidemiology and Pharmacoeconomics, Department of Medicine, Brigham and Women's Hospital, Boston, Massachusetts.
authors.forename: Jerry
authors.initials: J
authors.lastname: Avorn
mesh_terms: D060866:Accountable Care Organizations; D003144:Communication Barriers; D004345:Drug Industry; D011307:Drug Prescriptions / Q000592:standards*; D019317:Evidence-Based Medicine / Q000193:education*; D005180:Faculty, Medical; D006801:Humans; D057970:Inappropriate Prescribing / Q000517:prevention & control*; D007400:Interprofessional Relations; D040541:Marketing / Q000379:methods / Q000458:organization & administration / Q000592:standards*; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration / Q000592:standards; D008484:Medicaid; D009939:Organizations, Nonprofit / Q000458:organization & administration; D010565:Persuasive Communication; D058996:Quality Improvement; D016032:Randomized Controlled Trials as Topic / Q000379:methods; D014481:United States