title: A Comparison of Alternative Measures of Group Conformity Influence on Consumer Behavior.
authors.affiliation: a The University of Texas at Austin , USA.
authors.forename: John H
authors.initials: JH
authors.lastname: Murphy
authors.affiliation: a The University of Texas at Austin , USA.
authors.forename: William H
authors.initials: WH
authors.lastname: Cunningham