title: Pharmacogenomics testing in a community pharmacy: patient perceptions and willingness-to-pay.
abstract: OBJECTIVE
  To determine patient knowledge, interest and willingness-to-pay for pharmacogenomics testing in a community pharmacy.
  
  
  METHODS
  The link to a cross-sectional, anonymous online survey was distributed to a convenience sample of patients. The contingent valuation method was used to assess willingness-to-pay.
  
  
  RESULTS
  Twenty seven surveys were completed. Eighty one percent of patients were interested in the service, but patients felt that they would be more likely to use the service if insurance covered the cost.
  
  
  CONCLUSIONS
  Patients indicated interest in a pharmacogenomics test, but varying levels of willingness-to-pay. Patients may not be able to connect the benefits of testing to their health, justifying further patient education in order to increase the viability of pharmacogenomics testing as a pharmacy service.
authors.affiliation: University of Tennessee Health Science Campus, College of Pharmacy, 193 Polk Avenue, Suite 2D, Nashville, TN 37210, USA.|Reeves-Sain, 1801 Memorial Blvd, Murfreesboro, TN 37129, USA.
authors.forename: Mara L
authors.initials: ML
authors.lastname: Gibson
authors.affiliation: Department of Clinical Pharmacy, University of Tennessee Health Science Campus, 193 Polk Avenue, Suite 2D, Nashville, TN 37210, USA.
authors.forename: Kenneth C
authors.initials: KC
authors.lastname: Hohmeier
authors.affiliation: Reeves-Sain, 1801 Memorial Blvd, Murfreesboro, TN 37129, USA.
authors.forename: Cindy T
authors.initials: CT
authors.lastname: Smith
mesh_terms: D000328:Adult; D000368:Aged; D003157:Community Pharmacy Services / Q000191:economics*; D003430:Cross-Sectional Studies; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D010353:Patient Education as Topic / Q000379:methods; D010358:Patient Participation / Q000191:economics* / Q000379:methods*; D000071185:Pharmacogenomic Testing / Q000191:economics* / Q000379:methods*; D011795:Surveys and Questionnaires
keywords: community pharmacy; patient opinion; personalized medicine; pharmacogenetic testing; pharmacogenomics