'Not harmless' messages without comparisons disserve consumers, potential consumers, and public health approaches to tobacco/nicotine products.
Department of Community Health and Health Behavior, School of Public Health and Health Professions, University at Buffalo, State University of New York, Buffalo, NY, USA. Electronic address: lk22@buffalo.edu.
Lynn T
LT
Kozlowski
University of Ottawa, Ottawa, Canada. Electronic address: dsweanor@sympatico.ca.
David T
DT
Sweanor
D006801:Humans; D009538:Nicotine; D011634:Public Health; D062789:Tobacco Products; D014030:Tobacco, Smokeless
D009538:Nicotine