Tracking The Changing Landscape Of Corporate Wellness Companies.
The corporate wellness industry is diversifying and now includes legacy wellness companies, divisions of health plans or delivery systems, and new technology-focused solution enterprises. We conducted in-depth interviews with leaders in the industry to understand the changes in its supply side, the drivers of these changes, future trends, and their implications for employers and policy makers. Three key trends emerged from the interviews: The industry is expanding and becoming increasingly diverse and competitive; wellness companies are redefining their business models to promote a culture of health; and the value proposition of employee wellness programs is shifting from a return on investment to a new idea: value on investment. Our findings clarify wellness companies' innovations, their contributions to population health improvement efforts, and the need for additional evidence to demonstrate the value of the new generation of wellness products and services.
Jean Abraham (abrah042@umn.edu) is the Wegmiller Professor in the Division of Health Policy and Management, School of Public Health, University of Minnesota, in Minneapolis.
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Katie M. White is an assistant professor in the Division of Health Policy and Management, School of Public Health, University of Minnesota.
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D006264:Health Benefit Plans, Employee / Q000639:trends*; D006293:Health Promotion / Q000458:organization & administration* / Q000639:trends*; D006801:Humans; D007407:Interviews as Topic; D017146:Models, Organizational; D011050:Policy Making
employer wellness programs; health behavior change; population health; workplace health