Money in the Bank: Distortive Effects of Accumulated Earnings on Risky Choice.
A new study by Juechems et al. (2017) demonstrates that individuals take fewer risks as they accumulate monetary reward. The ventromedial prefrontal cortex plays a key role in the decision process, encoding both momentary reward and the context of the accumulated wealth.
Department of Economics, The Ohio State University, 1945 North High Street, 410 Arps Hall, Columbus, OH 43210, USA.
Arkady
A
Konovalov
Department of Economics, The Ohio State University, 1945 North High Street, 410 Arps Hall, Columbus, OH 43210, USA; Department of Psychology, The Ohio State University, 1827 Neil Avenue, 200E Lazenby Hall, Columbus OH 43210, USA. Electronic address: krajbich.1@osu.edu.
Ian
I
Krajbich
D002755:Choice Behavior; D006801:Humans; D008279:Magnetic Resonance Imaging; D017397:Prefrontal Cortex; D012201:Reward; D012306:Risk
fMRI; house money; neuroeconomics; prospect theory; risk; striatum; vmpfc