title: Understanding Risky Behavior: The Influence of Cognitive, Emotional and Hormonal Factors on Decision-Making under Risk.
abstract: Financial risky decisions and evaluations pervade many human everyday activities. Scientific research in such decision-making typically explores the influence of socio-economic and cognitive factors on financial behavior. However, very little research has explored the holistic influence of contextual, emotional, and hormonal factors on preferences for risk in insurance and investment behaviors. Accordingly, the goal of this review article is to address the complexity of individual risky behavior and its underlying psychological factors, as well as to critically examine current regulations on financial behavior.
authors.affiliation: Department of Psychology, Kingston University London London, UK.
authors.forename: Petko
authors.initials: P
authors.lastname: Kusev
authors.affiliation: Department of Psychology, Nottingham Trent University Nottingham, UK.
authors.forename: Harry
authors.initials: H
authors.lastname: Purser
authors.affiliation: Department of Psychology, Babeş-Bolyai University Cluj-Napoca, Romania.
authors.forename: Renata
authors.initials: R
authors.lastname: Heilman
authors.affiliation: Department of Psychology, Kingston University London London, UK.
authors.forename: Alex J
authors.initials: AJ
authors.lastname: Cooke
authors.affiliation: Department of Psychology, Teesside University Middlesbrough, UK.
authors.forename: Paul
authors.initials: P
authors.lastname: Van Schaik
authors.affiliation: Department of Psychology, Lomonosov Moscow State University Moscow, Russia.
authors.forename: Victoria
authors.initials: V
authors.lastname: Baranova
authors.affiliation: Department of Psychology, Kingston University London London, UK.
authors.forename: Rose
authors.initials: R
authors.lastname: Martin
authors.affiliation: Department of Psychology, City University of London London, UK.
authors.forename: Peter
authors.initials: P
authors.lastname: Ayton
keywords: cognitive factors; decision-making; emotional and hormonal factors; risky behavior; risky content; risky context